"Cannes Lion" - abaalmarinta ugu weyn ee iidda advertising ah

"Cannes Lion" - a abaalmarinta caalamiga ah la qaderiyo, siin ka soo saarayaasha ugu fiican ee xayeysiis dhowr qaybood, iyo sidoo kale on tiro ka mid ah guulaha farsamada. Bandhigu wuxuu yahay mid aad loo jecel ma aha oo kaliya ka mid ah abuuray degdeg ah, laakiin sidoo kale ka mid ah daawadayaasha caadiga ah iyo dadka isticmaala. Ma aha la yaab leh, oo sidaas daraaddeed, in videos ugu guulaha badan si deg deg ah lagu sii daayo internetka, iyo xafladda lahaa guryo ay ka buuxaan.

story

"Cannes Lion" la siiyo si ay u abuuray ee ugu guulaha badan xayaysiis videos. xaflad ugu horeeya ee lagu qabtay 1954. Ka dib markii iidan dhowr jeer sameeyay dalalka kale, laakiin tan iyo 1977 oo uu si joogto ah u soo abaabulay magaalada Faransiis ee Cannes. fikrad ah, in tartanka noocan oo kale ah uu ku dhashay sida dhigiisa Festival ah, kuwaas oo caan keentay saarayaasha badan oo advertising si dhab ah u malaynayso oo ku saabsan xafladaha iyaga u gaar ah. Sayidka kacay mid ka mid ah dhacdooyinka bulshada ugu qiimaha badan oo duurka ku ah suuq-geynta iyo xayeysiinta.

ururka

"Cannes Lion" la siiyo dhowr qaybood. Waxaa jira biladood oo dahab ah, iyo lacagta, iyo naxaasta ahaa. Intaa waxaa dheer, mid ka mid ah milkiilayaasha of Libaaxa Golden helo abaalmarinta gaar ah - Prix Grand ah. xeerbeegtida qiimeeyaan ma aha oo kaliya fikradda ah advertising, laakiin sidoo kale ay fulinta, fulinta. Tartanka bandhigaysaa noocyada kala duwan ee horumarinta shirkadaha ay alaabooyinka. Waxaan ka hadleynaa television, dibadda, raadiyaha iyo xayaysiisyada kale. Intaa waxaa dheer, abaalmarinta gaar ah la siiyo shabakadaha ad ugu fiican, hay'ad, studio-soo-saarka ah. Abaalmarinta ayaa waxaa lagu soo bandhigay oo ku guuleysatay ee qaybaha kale, tusaale ahaan berrinkii samafal. Waxa intaa dheer in xafladda abaalmarinta, qabanqaabiyayaasha qabanqaabin fasalada sayidkiisa, tababar, dhacdooyinka bulshada ee ka qaybgalayaasha. More inta badan at iid ah waxaa lagu soo bandhigay hay'adda, in kastoo aragti ahaan ay mashruuca gudbin kartaa qof.

In Russia

"Cannes Lion" si aad ah loo dalkeena. Tan iyo 1995, ee magaalada ka shaqeeya wakiilka gaarka ah ee Ruush ah ee ururkan, kaas oo sanadkiiba qabtaa bandhigyo in magaalooyinka waaweyn ee gobolka. Wakiillada ka mid ah shirkadaha advertising maxalliga ah ayaa si joogta ah ayaa u sharaxan abaalmarinta haybadda leh, iyo ku guuleystay statuette u tari jirtay. Waxaa ka mid ah abaalmarinahaas ugu caansan waxaa ka mid ah, tusaale ahaan, shirkadda "Megaphone", taas oo ku guuleystay abaalmarinta toban iyo Grand Prix. Her mashruuca ayaa si guul la hirgeliyey inta lagu guda jiro ciyaaraha Olympic ee Sochi 2014. Guud ahaan, tan iyo sanadkii 2011 hay'adda maxalliga ah si joogto ah ku guuleysto abaal-marinno.

qiimaha

nooca A ee analoogga oo ka mid ah abaalmarinta filimada qiimaha waa "Cannes Lions". Soo-saareyaasha of advertising iyaga samaynta ma aha oo kaliya si kor loogu qaado sumcadda shirkadda, laakiin sidoo kale in uu hirgaliyo ay micne gaar ah. Indeed, danta hadda ganacsiga advertising ah u korayo, xafladda soo jiitay malaayiin daawadayaasha, hay'adaha badan waa fursad dhab ah si ay isu muujiyaan ma aha oo kaliya on stage, laakiin sidoo kale hawada. Ka dib oo dhan, iidan waa movie wanaagsan, guryo ay ka buuxaan, daawadayaasha badan yihiin si dhab ah xiiseynaya si aad u aragto shuqullada creatives ay ugu jecel yihiin, iyo caanka ah videos si deg deg ah ku faafi internetka, helo tiro aad u badan oo ku saabsan aragtidiisa.

Sberbank guul

Abaalmarinta Gaar ahaan qiimaha waa dabcan "Cannes Lions" dahab ah. Kooxda ku guuleysatay ayaa helay statuette ku heel, dhab ahaantii, ugu dhakhsaha badan noqday caan ah. Recently, xeerbeegtida ma ahaa mid aad u wanaagsan u soo saarayaasha qoyska, laakiin mashruuca advertising sanadkan Sberbank helay Silver Libaaxa a. fikrad Interesting Noqday mid la Mahadiyay at iid ah. shaqaalaha Bank in qaab ah "Streets" Mashruucan leeyihiin guul leh u dhaqan uu fikrad si kor loogu qaado channel cusub ee bedelaada via SMS ama codsi gaar ah mobile. Si arrintan loo sameeyo, waxay u leexatay xagga waddada qaab, kuwaas oo in muddo ah lagu sameeyaa talaabo ku haboon, iyo soo ururiyay codsiyada websites. Success waxaa inta badan lagu gaari ay sabab u tahay xaqiiqada ah in Bank Savings ayaa helay xal wanaagsan si ay u hirgeliyaan fikradaha ay. tahay wadada Modern waa mid aad dadka dhalinyarada ah ka mid ah oo caan ah, iyo fanaaniin ka shaqeeya jihada this, had iyo jeer soo jiitaan dareenka. Sidaa darteed, waxay heshay lacag, qurbaanno macaamiisha bangiga ee, ku nool yihiin. Natiijadan ayaa waxa ay ahayd meel si fiican u qalantay labaad ee iidda.