"Toblerone" - shukulaatada la "highlight": taxadir ka Switzerland

Mararka qaarkood waxaad u baahan tahay nasiib yar ah - in yar oo gabal shukulaatada wanaagsan! hadda oo kaliya oo ka mid ah in la doorto? Ka dib oo dhan, kala duwan oo ku saabsan khaanadaha waa inay awoodaan inay la kulmaan ilig macaan fanaaniinta ugu yaab leh. Halkan waxaa ku muujiyey tartanka si buuxda! Tusaale ahaan, waa maxay sababta aad doorato brand ah "Toblerone"? shukulaatada nooga yimid Switzerland, kaas oo muddo dheer caan ku tahay xirfad ah ee confectioners ay. More iyo baakadaha asalka ah! Sidaas si ay u horumariyaan olole advertising ah waa suurto gal. Laakiin waxaan waa in?

Sida ay kulligood waxay bilaabeen?

wakhti dheer ka hor Zhan Tobler furay dukaan macmacaanka gaar ah ee Bern, halkaas oo asal ahaan iibinta wax soo saarka ee warshadaha kale. sano Shel 1868. Baahida ahaa mid deggan. Wuxuu spodvignul Zhana Toblera in aad ka fikirto abuuro warshado iyaga u gaar ah wax soo saarka ee shukulaatada. Abaabulaan wax soo saarka ee uu qorshaysan iyo wiilashiisii ee 1899. wax soo saarka si wadajir ah u yeedhay Fabrique de Chocolat Berne, Tobler & CIE. Sannad ka dib, Jean gudbiyaa hantida ugu weyn ee ku jirta gacanta wiilkiisa Theodore. Work sii. Laakiin kaliya ee 1908, Theodore iyo Walaalkiis Emile abuurtay wadadii gaarka ah ee taxadir ah u jecel - shukulaatada.

on xaqiiqooyinka

"Toblerone" asalka ah ee foomka of shukulaatada. Photo on baakada si buuxda tarjumaysaa content - jajab saddex xagal leh shukulaatada caanaha, nougat, yicib iyo malab la barwaaqaysan. Magaca laftiisa yimid isku-dar ah magacyada aasaasayaasha iyo magacyada nougat Talyaaniga - Torrone. In 1909, brand ah waxaa si rasmi ah ka diiwaan gashan Bern. Oo waxaa jiray extravaganza shukulaatada of dhadhan. Horumarinta ayaa gaabis ah, laakiin joogto ah.

Sidaas daraaddeed, 1969 shirkadda bilowday wax soo saarka ee shukulaatada madow, oo sannad ka dib - iyo caddaan. Sanadkii 2007, dhadhan cusub nuts iyo sabiib ah. Foomka waxaa caadi ahayn of shukulaatada ay leedahay dhowr qeybood oo la heli karo. Waxaa jira legend ah in dawayn ku socota qaab buurta Matterhorn ee Alps Swiss ah. Oo waxaa hore u yihiin malo xad khiyaali in shukulaatada ku leedahay qaab ay ahaydba vaudeville, qabanqaabiyaa Ahraamta ah aadanaha dhamaadka gudbinta.

ka dhanka ah halyeeyada

Warkii Beautiful ku saabsan qaab shirkadda beeniyay ah "Toblerone" sharaf buuraha. Chocolate asal ahaan lahaa on baakada of tixraacyo buurta. Oo version la ahaydba u muuqatay meel fog-soo kaxeeyey. Waxa sidoo kale jira tixraacyo xaqiiqada ah in qaab saddex xagal ka dhigaysa inay marjic u sumadda Freemasonry "Toblerone". Chocolate, sida laga soo xigtay iyada si, waxa uu noqday calaamad u ah siyaasadda iyo dhaqaalaha. Dhamaan versions ayaa funny, laakiin waxba kuma laha dhabta ah lahaa. Qaabka uu leeyahay saddex xagal ahayd aragti fudud by kaas oo shukulaatada ahayd asalka ah. design Baako, shaki la'aan ah, soo jiidata dareenka. Laakiin tani ma aha in ku filan inay ku guuleysato ciidan ah taageerayaasha. Halkan waxaa lagama maarmaan ah in ay ka shaqeeyaan in ka badan oo ku dhadhamiyaan!

Oh, dhadhanka Switzerland!

Dad badan, iyadoo aan loo eegin da'da, run ahaantii jeclahay shukulaatada "Toblerone" Swiss. Reviews isaga ku saabsan dhaxaysey xamaasad in ansixiyay hayaa. Dhab ahaantii, waxaa qoreysa dhadhanka jilicsan oo aad u tur qoraallada dhalaalaya, laakiin habboonaanta malabka iyo nougat. Qeybtu waxay galay jajab xagalka ah waa mid aad u muhiim ah. Indeed, at Dhadhaminta ugu horeysay ee kaliya doonayaa si uu u nuugo shukulaatada oo dhan, laakiin sidoo kale si fiican - waa xun! Koobaa ee xaddi yar oo keeni kara in qallafsanaan xamaasad xad dhaaf ah. Nougat kaliya isku wada dheggan yihiin. Iyo ilkaha ma fududa in ay unstick. Sidaas waxaad u baahan tahay in si tartiib ah caraf, riyaaqayaa qaniinyada kasta.

Mad, dunida waalan!

Chocolate - nooc ka mid ah daroogada in jirsado xerada addoommo galay mar oo dhan. Tooth Sweet waxaa ka go'an in ay isku dayaan dhadhankii cusub oo iyaga u cuni sida ambrosia in ay ballaariso kala duwan ee dhadhan. Tusaale ahaan, uu tabar waayo, shukulaatada siyaasi Swiss caan ah, badiyay, maxaa yeelay of this ra'iisul wasaaraha. Waxay ahayd sannaddii 1995. Mona Sahlin sameeyey shopping ah awaaley on lacagta canshuur. Wadarta dhaafto 50 kun oo taaj, iyo laba iyo shukulaatada "Toblerone" waxaa laga helay dambiisha guud cuntada. Laga soo bilaabo siyaasadda lahaa in la tagay muddo saddex sano ah. , Dhadhamiya qalmay!

Soo-saareyaasha ayaa qaatay "kiis oo ka mid ah" ayuu Toblerone "waayo, ammaan asalka oo kaliya kor u qaadeen Xawliga ah ee shaqada. Muddo dheer ay u diyaar-guuradii qarnigii iyo dabaal dayrta oo dhan. In ay ka qayb iidda of shukulaatada ee Bern, oo waxay samaysteen leben "Toblerone" ugu weyn dunida oo dhan. Chocolate of size this ma yaqaaniin doonaa xataa boqol ilig macaan, maxaa yeelay, meeshaasu hundredweight ah! Tile si fudud u heli karaan Guinness Book of World Records, laakiin qoraaga waa kaliya ma loo baahan yahay! Waxay yaase u jawaabay in yoolka ugu muhiimsan ee iyaga loogu talagalay - taasi waa farxad u ah shukulaatada ku caashaqay. Dhammaan ka badan si on account of shirkadda ayaa rikoor adduunka ah.

In lala kaashanayo dadka degan Geneva, Basel, Bern iyo Zurich afar maalmood ay dhisey munaaraddii. xagalka kartoonada Sweet la barbar dhigi laga yaabaa in ay shaqo ka mid ah tahay. Ma aha la yaab leh in aalada ah ayaa lagu tilmaamay in xitaa kitaabkii ka go'an in ay boqolaadka ah. daydo Giant u muuqday in ay garoonka Zurich. Iyadoo ay gargaar, taas oo muujinaysa taariikhda shukulaatada "Toblerone". Reviews ayaa taageerayaasha ugu dhuun daloola ansixiyo, sida ku faraxsanahay inaan arko rakibo si dhadhan. By habka, Waxyoon dhagaystayaasha iyo weli lagu hayo by commercials warbaahinta hawadda iyo tigidhada jaas in Alps Swiss ah. Sida laga soo xigtay natiijooyinkii ka soo iibka shukulaatada dabaal guuradii kacay inuu heerka ugu sareeya ee bishii oo dhan hore.

Maxay yihiin dadka leh?

Tallaabada ugu horreysa ee Reuters ayaa qiimaha, iibsada ayaa la xaqiijiyay. Xataa at qiimaha pre-xiisadda Swiss shukulaatada "Toblerone", qadhaadh iyo caano, lagu qabtay jagada ugu sareysa. dusiyeen Standard ee 100 garaam oo laga iibsan karaa celcelis ahaan 160 rubles. Haddaba qiimaha kor u kacay ku dhawaad kala bar. Laakiin kuwii ku caashaqi jiray quus macaan waxa aanu joojin.

Chocolate leedahay dhadhan malab-maraq ah qoraallada ee karamell iyo yicib. shukulaatada cabitaan saafi ah laguma talinayo, sida ulo si ay ilkaha, kuwaas oo, kadis ah, wuxuu ku hadlaa sida nougat. Gabdhaha dabaal feature muhiim ah: leben ah waa u fududahay in ay ku habboon boorsadaada kasta oo uu leeyahay xirmo aad u wax ku ool ah. Tani waxay tiraa halista ah ee daadinta shukulaatada. Shelf nolosha in ka dusiyeen - in ka badan hal sano ah, laakiin sida ma aha dhab jiifsan doonaa! In Russia, shukulaatada caanaha ugu caansan.