"Stepan Razin" (biirka): description, halabuurka, soo saaraha iyo dib u eegis

"Stepan Razin" - biir, dhigay mid ka mid ah Breweries ugu da'da weyn oo ugu caansan ee Russia. magaca asalka ah ee warshad waxay ahayd: "warshad Kalinkinsky, qayb ka mid ah wareegga ah ee qeybiyeyaasha oo maxkamadda oo Weynaha Emperor ah." Ururka badalin magaca asalka ah ee hore 20-mada ay qarnigii la soo dhaafay.

warshad khamri beddelid Modern ku dhowaad gebi ahaanba waxaa dib, waxaa la isticmaalaa qalabka casriga ah gudaha iyo midda dibadda, iyo sidoo kale technology ugu horumarsan. Sida dhinaca wax cayriin, shirkadda waxa uu ku faanaa in ay cadaadis gaar ah khamiirka, Humle oo tayo sare leh oo inta badan laga keeno Yurub.

xaqiiqooyinka taariikheed

1861 wuxuu ahaa marxaladda la xirrira ee taariikhda biirka iyo nooca Mead iskaashi "Kalinkinskoe". Magacani wuxuu la xiriira meelaynta juquraafi ahaaneed ee warshadda - dhow Kalinkin Bridge. caasimada guud ee bulshada ka mid ah laba milyan oo rubles. In dayrta ee 1862 ee Tsarskoye Selo, Alexander Emperor ee II ansixiyey dastuurka ee shirkada.

Aasaasayaasha group shirkadu waa muwaadin Great Britain Uilyam Miller, Edward Cazalet, iyo hooyo ah Prussia, Julius Shotlender. qaybgale Last asal ahaan kasoo jeeda Berlin, uu ka dib u dhaqaaqay St. Petersburg oo noqday madaxa maamulka warshadda. Under ay mabda 'iyo saamaynta firfircoon la dhisay khadadka-soo-saarka mugga waasac cusub. Si ballaaran loo isticmaalo makiinadaha la unit uumi, kor u tilmaamayaasha tayada alaabta warshadaysan, xaqiijinta sii kordhaya, oo iyana isla warshad khamri helay xaaladda mid ka mid ah ugu wanaagsan dalka.

Muddada Soviet

"Stepan Razin" - biirka, kuwaas oo in ka 70s iyo 80s waxaa fuliyey sida qayb ka mid ah ururka yaynana kolna Leningrad. Qofka oo ka mid ah shirkadaha Trust soo socda ayaa ka mid ahaa:

• Iibso "Red Bavaria", "Vienna".
• Breweries Sortavala, Vyborg, Petrozavodsk.
• Warshad Polyustrovsky biyaha macdanta.
• Gatchina iyo Gostinopolsky warshad wax soo saarka ee miirka u yeela.
• Warshadda Carbon dioxide.

Iyadoo qayb ka ah conglomerate waxa uu bilaabay dhismaha warshad khamri cusub ee aagga warshadaha ee Leningrad "Parnassus", taas oo 90s ka tagay ee lagu biiriyo oo ayaa helay magaca "Baltic".

Features

Bakhaarada, taas oo ku yaaliin biir ah "Stepan Razin" ( "Peter" iyo noocyo kale oo uu), waa ma aha oo kaliya in St. Petersburg iyo gobolka, laakiin sidoo kale gobolka Saratov ah, Rostov-on-Don, Novgorod, Maraykanka Baltic iyo Territory Primorsky. Laamihii waxaa sidoo kale ka shaqeeya ee Crimea, dheregno, Baku, Kostroma, Tula, Penza, Samara, iyo magaalooyinka qaar ka mid ah Ukraine.

Under summad this waxaa la soo saaray in ka badan dersin qamri. sharaabka soo saaray ayaa si joogta ah ugu guuleystay abaalmarino bandhigyo gudaha iyo kuwa caalamiga ah;

• Abaalmarinta ugu weyn ee "Golden Sadko" (15 sareeya, 4 lacag ah, 2 biladood oo naxaas ah).
• Waxaa ku guuleystay kibirsan oo ka mid ah "Green Week" ee caasimada dalka Jarmalka. In 1993, geedka noqday shirkad stock wadajir ah sannad gudihii la sameeyay kulan oo baaxad weyn oo ka mid ah saamiyada ku ah.

In 1995, warshad khamri iyo jid weyn u dabaal-guuradii bicentennial. In sharaf of dhacdadan lagu sameeyey oo sii daayay sort cusub ee "Kalinkin" brewed sida ay la karinayo hore. Intaa waxaa dheer, waxaan ka taagay ah noocyada yar:

• biir "Stepan Razin: Gaarka ah",
• biir "Holiday";
• cabbi hoos magaca "madow", oo
• sort cusboonaysiin ah "dahab double".

Si joogta ah wax soo saarka oo tayo sare leh iyo dhaqanka ku haynta qayb ka helo biladood oo kala duwan iyo abaalmarino. Waxay xaqiijiyo in, "Stepan Razin" - biirka ah oo xaaqan oo iyada oo qarniyo ka, iyo waafaqsan heerarka caalamiga ah.

horumarka casriga ah

Sannadkii 2005 shirkadda biirtay Group Heineken ee Russia Company Limited Mas'uuliyadda "Kombinat magacaabay Stepan Razin". Waxa uu ahaa rido hawlgalka khadadka buux cusub iyo daaweynta biyaha, iyo sidoo kale soo saaray bedelay khayraadka teknolojiyada gargaarka si kor loogu qaado tilmaamayaasha tayada soo saaray cabbitaan ah. Dhismaha khayraadka cusub kaydinta, lagu qabtay casriyeynta joogto ah oo la xidhiidha geedi-soo-saarka.

Tan iyo September 2009, "Stepan Razin" (warshad khamri) bilaabay in ay u muuqdaan sida Heineken group qaybiyaha. cabniinku waa ka soo saaray dhalooyin caadiga ah, weelasha PET ka 1.5 ilaa 2.5 daasadaha litir.

dib u eegista macaamiisha

Inta lagu guda jiro talinaysay ee warshad khamri halyeeyga noqday alaabta la is weydiinayo in dad St. Petersburg. Waxa loo adeegsaday taageerayaasha kubada cagta, ardayda, fannaaniin, agaasimayaal, iyo aqoonyahanada. Haddii biir "Baltika" haddana waxaa ka dhawaajisay in macnaha guud ee caalamiga ah, sumadda "Stepan Razin" - waa taariikh maxaliga ah. Waxay u taagan tahay set soo socda ka mid ah noocyada ugu caansan:

• cabbo loo yaqaan "Admiralty";
• biir "Peter";
• "Stepan Razin" biir "zenitovskih";
• "Gaarka ah".

dib u eegista Consumer muujinaya in alaabta la is weydiinayo ayaa cufnaanta sare, dhadhan dhalaalaysa iyo sifooyinka leedahay beduliyum.

In la abuuro sawir buuxa oo sharaabka waxaa xusid mudan:

• "Zenitovskih" (biyaha la cabbo ku daahiriyey, malt iftiin, biirka shaciir, Humle, johannesört cufnaanta - 10% Occupancy khamriga - 4.1 vol.);
• "Peter" (Humle, biirka iftiinka iyo malt ka shaciir, Alcohol - 4.7 darajo);
• "Gaarka ah" (dejinta Heerka kooban malt fudud, shaciir malting, Humle, johannesört hore - 10% khamriga -. 4.7 vol).

Beer "Stepan Razin", dib u eegista ah oo aan had iyo jeer cut cad, waxaa lagu sakhraamo dhadhanka, dhadhan dhalaalaysa iyo dhaqamada qaarkood in la karinayo.

gunaanad

Dhameysteen fiirsan biir "Stepan Razin", waxaad dooran kartaa qaar ka mid ah muuqaalada sheyga. Marka hore, wax soo saarka ee ay leedahay taariikh laba qarniyo ah ee horumarinta, si kastaba ha ahaatee, waxa wali ay ugu sarreysey ee dadka ma aha oo kaliya in ku Toostaan hooyo u furan, laakiin sidoo kale in hab dhoofinta. Marka labaad, brand this ayaa si joogto ah u qoondeeyey, logu isbeddellada yaynana kolna casri ah, oo aan halmaamay waxay cuntada dhaqanka.

In dhamaadka, biir ah waxaa loo tixgeliyaa inay brand dhab ah qoyska oo bixiya macaamiisha ka badan toban kala duwan, si aad u dooran kartaa alaabta sida ay doorashada shakhsi. In kasta oo xaqiiqda ah in taariikhda ee warshadda dhowr jeer bedelay qayb siyaasad iyo fikradeed, sheyga laftiisa ayaa, waa oo waxay noqon doontaa in baahida iyo brand aqoonsan gudaha iyo tan dibadda.