Sharciga Federaalka ayaa ka 13.03.2006 N "On Advertising" 38-FZ: qodobada guud ee qodobkan

Ku dhawaad ifafaale kasta oo bulsho oo muhiim ah waa in la nidaamiyo sharciga. Advertisement - mid ka mid ah ifafaale kuwan. In Federation Ruush ah looga baahan yahay in ay u hoggaansamaan 38-FZ "On Advertising", kaas oo uu abuurayaa mabaadii'da aasaasiga ah ee waxqabad ah ee xayeysiiya. Sharciga ayaa looga hadli doonaa si faahfaahsan ee maqaalka.

Ujeeddooyinka Sharciga Federaalka

Qodobka 1 ka mid ah 38-FZ "On Advertising" qeexayaa himilooyinka xeerka danogo. Sharciga ayaa waxaa loogu talagalay horumarinta suuqyada adeegyada, alaabada iyo shuqullada ku saleysan mabda'a ah tartan cadaalad. Waa fulinta oo tayo sare leh xuquuqda macaamiisha waxaa lagu gaari karaa iyada oo loo marayo tartan. Advertising waa mid ka mid ah matoorada waaweyn ee tartankan. Si kastaba ha ahaatee, xayaysiinta dhaqdhaqaaqyada waa in lagu socdo iyo wixii la soo bandhigay by biilka.

Art. 3 38-FZ "On Advertising" waxay bixisaa qeexidda dhabta ah ee fikirka ah "advertising". Sida uu qabo sharciga, waa in macluumaad kasta oo jidka u qaybi, hagaajiyaa tiro aan xad lahayn oo ah qof ujeeddo ah barbaro in ay wax soo saarka gaar ah ama adeeg dareenka.

foomamka of advertising

Cutubka 1aad ee Xeerka "On Advertising" sheegayaa saabsan noocyada ugu weyn ee advertising. Sida laga soo xigtay xeerka caadi, waxay noqon kartaa:

• Advertisement awood hawlaha. wax advertising shaqayn karo noocyo kala duwan oo tartamada, kulan, hawlaha, iwm
• Shirkadda advertising Bulshada. shayga halkan waxay noqon kartaa ku dhowaad wax walba oo la bartey la xiriira horumarinta hab nololeedka habboon. Tani, tusaale ahaan, dagaalka ka dhanka ah Khamriga iyo sigaarka, horumarinta qaab nololeed caafimaad leh, sheekada ku saabsan qiyamka qoyska, iwm
• Advertising badeecadaha iyo adeegyada. Waxa la odhan karaa, nooc ka mid ah classic of advertising loogu talagalay in ay soo jiitaan inay nooc gaar ah oo wax soo saarka dareenka. Waa la noocan ah ee advertising waxa u sabab ah tirada ugu weyn ee xayiraad iyo shuruudaha by hay'adaha dawliga ah. Art. 19 38-FZ "On Advertising", tusaale ahaan, dhigayaa on xeerka farsamada, taas oo u dhigma in ay advertising dibadda. Art. 20 oo dhigaya xeerarka gaadiidka tusaale.

Sidee advertising loo qaybin karaa? 38-FZ "On Advertising", kuwaas oo uu cutubka labaad siisaa jawaab su'aashan.

faafinta xayeysiis

Qodobka 14 38 FZ "On Advertising" abuurayaa shuruudaha advertising on telefishanka. Tusaale ahaan, advertising lama ogola in ay kala go'do diinta daayaa, wararka iyo barnaamijyada ka yar 15 daqiiqo. Qodobka 15 abuurayaa shuruudaha la mid ah fasaxyada ganacsi ee warbaahinta iyo barnaamijyada raadiyaha.

Qodobka 16-goboleedyada in baahida loo qabo in la sameeyo "advertising" sumadda la oqoon ah, in ay dhacdo warbaahinta print. Qodobka 17 mamnuucayaa iyo ma advertising bilaabaan in shineemo. halkan Fursada kaliya - bilaabi clips yar ama isjiidka ka hor casharka a.

Tirada ugu badan ee sheegashooyinka sharciga abuurayaa qodobka 19, oo hoosaad shuruudaha aasaasiga ah ee nooca advertising dibadda. Qaado, tusaale ahaan, in loo qoondeeyo in laga mamnuuco rakibo ee dhismayaasha advertising, oo daboolaya calaamadaha taraafiga ama xeerarka waafaqsan khasab ah oo dhan advertising dibedda.

Features advertising

Waxaa jira waxyaabaha kuwaas oo advertising waa ka mamnuuc, ama at dhan, ama ku xiran yahay ay gacanta ku adag. Tani, tusaale ahaan, khamriga, sigaarka, daawooyinka, securities, dahabka, iwm Qodobka 21 38 FZ "On Advertising", tusaale ahaan, waxa uu dhigayaa in mamnuucidda aalkolada xayaysiiya, haddii waxyaabaha la leedahay sifooyinka soo socda:

• xukun ee ka dheerow ka khamriga;
• rafcaan u qaadato aan qaan gaarin,
• joogitaanka eedeymo "door bulsho muhiim ah" cabitaanka khamriga, iwm

Haddii aynu ka hadlayno daawooyinka reebay la mid ah. Waxaad ku dari kartaa, marka laga reebo in masuuliyadda loogu abuuro aragti ah ee "daaweynta aan loo baahnayn in dhakhtarka," mamnuuco Buunbuunin xogta of saamaynta daroogada, iwm

ganaaxay A on noocyo ka mid ah advertising

Qodobka 7 38-FZ "On Advertising" (sidii wax looga beddelay) waxay bixisaa noocyada qaar ka mid ah alaabta, xayeysiis waa ka mamnuuc. Maxay yihiin waxyaabaha kuwanu? Sida aan adag tahay in la qiyaasayaa, waa wax soo saarka, hirgelinta oo waa ka mamnuuc gayiga Ruushka. Waxaa ka mid ah daroogada, walxaha psychotropic, waxyaabaha qarxa, xubnaha aadanaha ama wax soo saarka unugyada aan lahayn Diiwaan gobolka, tubaakada, accessories sigaar, iyo sidoo kale adeegyada ilmo iska soo ridid caafimaad.

In liiskan badanaa isbedel ah la sameyn. Waxaa haboon in la xasuusnaado, tusaale ahaan, amar Dmitriya Medvedeva on xafiiska Madaxweynaha Russia. Dmitry Anatolyevich ayaa lagu soo rogay ganaax on advertising of kasta cabitaanka khamriga. Si kastaba ha ahaatee, wax dheeraad ah ayaa dhawaan xayiraada la qaaday.

Maxay mas'uuliyadda hanjabo xayeysiiya dayacina? Tan waxaa lagu xoogaa dheeraad ah looga hadli doonaa.

About is-sharciyeynta

Cutubka 4 38-FZ "On Advertising" waa la xarrimay in ay is-sharciyeynta ee advertising. Waa maxay waxa ay ku saabsan tahay? Sida laga soo xigtay qodobka 31, waxa ay ku saabsan abuurista ururada xayeysiiya, kontentmeykerov iyo disseminators macluumaadka. Abuurista urur noocan oo kale ah ka caawin doona in ay ilaaliyaan xuquuqda iyo danaha xubnaha, iyo sidoo kale in la abuuro wanaagsan waxyaabaha macluumaadka. Laakiin waxa ugu muhiimsan ee halkan waa, laga yaabee, software ay gacanta ku abuuray of advertising ah.

ururka is-sharciyeed ayaa laga yaabaa in noocyada soo socda ee xuquuqda:

• horumarka, rakibaadda iyo daabacaada xeerarka ururka,
• ka qaybgalka dacwad ah oo ay mas'uuliyiinta antitrust;
• matalaadda danaha sharciga ah ee xubnihiisa,
• gacanta hawlaha xubnaha,
• tartan barxadaha cabashooyinka gudbiyay in ururka, iwm

Law Advertising, si faahfaahsan qaar ka mid ah nidaam waxqabad ee ururada iskaa-u-nidaaminta.

kormeerka gobolka

Articles 33-35 farayaan xuquuqda xayeysiiya inta lagu guda jiro jeegag masuuliyiinta antitrust. Laakiin waxa xuquuqda xubnaha laftiisa Service Antimonopoly? Tani waa waxa lagu damaanad qaaday sharciga ah:

• soo saarista xeerar si xayeysiiya ah oo ku saabsan xad gudub ku ah sharciga,
• bixinta tilmaamaha sida masuuliyiinta dawladda, warbixin ku saabsan rabshooyin ogolyahay ama jirka kale;
• keenaya talaabo ah ka hor inta tribunal garqaadaha,
• codsiga ah oo kor oo ah masuuliyad sida waafaqsan sharciga Ruush,
• abaabulka iyo qabashada jeegaga on waafaqsan shuruudaha sharciga iyo si bixi.

Isu shirkadaha xayaysiinta waa waqtigii ay soo gudbiyaan macluumaadka amar tartan ku saabsan shaqadooda.

Waa maxay awoodaha, sida sharcigu leeyahay "On Advertising" xayeysiiya leedahay inta lagu jiro maamulka ku habboon? Waxaa xusid mudan in la muujiyo laba dhibcood oo muhiim ah:

• saxda ah ee ay helaan hab maamuuska ama horumarka ah ee xaqiiqo raadinta,
• xaq in aad ka doodid go'aanada maxkamadda.

Maxay mas'uuliyadda halis ku qasaya Law Federaalka tirada 13.03.2006 38-FZ "On Advertising"? On this ka dib.

mas'uuliyadda xayeysiiya

Cadaab shaqaale damiir berrinkii advertising waa iyada oo la raacayo qodobada Xeerka Madaniga ah. Haddii tan ama taas advertising xadgudbay xuquuqda iyo danaha qofka, waa in aad la cabasho ku haboon ka hor tribunal garqaadaha ama maxkamad awood guud ee nidaamka (taas oo ku xidhan codsiga) tasho. Kiiska ayaa sidoo kale soo galaan amar tartanka, oo shaqadoodu noqon doonaa si ay u caddeeyaan non-raacay sharciga "On Advertising" hawlaha qaarkood in ururka fuliya advertising.

Sharcigu wuxuu xukunka sida ay taas oo 40% ka mid ah ganaaxa ay bixiyaan advertiser damiir, tag miisaaniyadda federaalka, iyo inta kale - ee gobolka.