Lianozovo caanaha, halkaas oo, wax soo saarka, dib u eegista

Lianozovo caanaha ka hawlgasha qeybta suuqa ay tan iyo 1987-kii. Abuur shirkadaha for Moscow iyo meesha Moscow ee caanaha. Waqti ka, warshad uu ahaa si ay u noqdaan ganacsi ee ugu weyn warshadaha ee adduunka, halka aan faa'iidada waxaa loo qorsheeyay.

Isbedelka taliskii siyaasadeed, libaraaliyadda dhaqaalaha ayaa la keenay warshad cusub xiriirka ee wax soo saarka iyo foomamka maamul heer kasta. Mill ma noqon dunida ugu weyn, laakiin had iyo jeer ku qaadataa meel ugu horeeysa ee qiimeynta bilaha ah ee wadamada Yurub.

laga bilaabo jagooyinka

Lianozovo Plant caanaha uu leeyahay awood ah loogu talagalay, oo u ogolaanaya in ay soo saaraan 2000 tons maalin kasta. kala duwan oo Product ka koobnaa laba nooc oo caano ah (la karkariyey in Konteenarada iyo baakadaha galaas), labeen dhanaan, jiis, caano fadhi. shaqaalaha ka shaqeeya tiriyey 1,900. Marka la dhigaayo geedka filaysaa in kala duwan oo soo saarka waxa ka mid ah oo dhan ciwaan oo ah wax soo saarka melkesyrebakterier, iswada processing the line ugu dambeeyay ee alaabta ceeriin lagu rakibayaa doonaa.

Laakiin qorshayaasha muddada dheer aan la ogaaday. By bilowgii dib u dhiska Lianozovo caanaha ayaa wax tar badan isaga khatar ku kaco oo badanoo. Privatization ka dhacay 1992, sida laga soo xigtay nidaamka: 51% oo ka mid ah koox shaqaale ka tegey, 29% oo ka mid ah hantida shirkadda privatized qeybiyeyaasha ee alaabta ceeriin, iyo 20% saamiyada waa ay guushu ku xukuumadda Moscow. Waqtiga kala guurka ee shirkadda in xaqiiqooyinka cusub ee xiriirka raasammaaliyade, mushaharka lacagta ahaa bilood ee hawlgalka kaliya 1.5, hantida waqtigan ahaayeen si siman u eber. shaqaalaha dhibaatooyinka xoojiyey isbeddelkaas ayaa, bannaan badan sii unfilled muddo dheer.

Dhiciyaan in dhibaato

Tagay oo aan taageero dawladda, shirkadda ayaa qaaday tallaabooyin si ay tayadoodii kharashyada miisaaniyadda:

• waxyaabaha kala dhantaashay oo weelaysa line in weelka galaaska (iibin sidii biraha duugga ah).
• Dhigay off 50% ka mid ah shaqaalaha.
• Laga saaray dheelitirka walxaha bulshada (dugsiga, kindergarten).
• Maray in kirada goobaha wax soo saarka qaar ka mid ah.

mugga waxyaabaha dhammeeyey hoos u dhacay ilaa 59 kun oo metric 1992 sanadkii (1991, tiradaasi ahayd 200 oo kun oo tan). loobahanyahay ee dadka ku dhacay, cadadka alaabta ceeriin bixisey maratay hoos iyo qiimaha aad u kordhay. Xaaladdan oo kale, ka caawiyay by taageerada dawladda Moscow ka, iyadoo ay kaalmo ka mid ah kaas oo lagu guuleysto soo saarka ee budada caanaha.

Tallaabooyinka koowaad ee tabo cusub Lianozovo caanaha (LMC) qaaday inta lagu jiro xiisadda dhaqaale taagan tahay - alaabta la dhammeeyayna for sale in ay ha go of weelal balaastiig ah in ay bedelay armaajo weyn biraha jumlada. Waxaa kaalinta 12 litir oo caano ah, iyo 9 kg oo farmaajo in uu ahaa haboon milkiilayaasha ganacsiga tafaariiqda iyo cuntada. dhoofinta alaabta ciidamada Buyer ka sameeyey, habka of istaraatijiyad ganacsiga iyo suuq ma ahaa in shirkadda.

Heshiisyada firfircoon

Sanadkii 1992, laba ganacsi (S. PLastinin, M. Dubinin) kiro ah ee dhirta ka mid ah line ee SBI ee casiirka magaca brand "Wimm-Bill-Dann". Casiir ayaa buuxiyey oo ku yaal Baakadaha waraaqaha Tetra Pak. Sannad ka dib, waxaan bilaabay arin Saaxiibkiis of casiirka iyo nectars ka shancosbitaal Jarmal Doller ah. istaraatijiyad marketing karti iyo olole advertising dagaal sameeyey alaabooyinka ka mid ah macaamiisha Soviet u hureen caan ah.

By 1994, shirkadda heleen laba shirkadood gobolka: Ramenskii Tsaritsyno iyo dairies. marka hore waxaa loo jeediyo si ay wax soo saarka ee casiirka ee kartoon. Sidoo kale in hantida lagu iibsaday waxyaabaha caanaha laga Lianozovsky warshad carruurta.

miyo "Wimm-Bill-Dann" in shirkadaha gaarka loo leeyahay ee 1994-1997 waxaa loo qaybiyey sida soo socota:

• B. Tambov, agaasimaha LMC iyo madaxweynaha shirkadda "Wimm-Bill-Dann", ay leedahay 30% saamiga a.
• Aasaasayaasha ee shirkadda, PLastinin S. iyo M. Dubinin, waxay ahaayeen milkiilayaasha of 30% saamiyada.
• 40% saamiyada lahaayeen koox uu hogaaminayo G. Yushvaevymi iyo D. Yakobashvili.

Tan iyo buuxinta V. Tambov logo "Wimm-Bill-Dann" ayuu ku bilaabay in la baahiyo dhammaan waxyaabaha LMK macmalay. Iibso saamiyada ee Lianozovo Plant caanaha bilaabay in 1995, iyo 1996, ay gacanta ugu jiraan shirkadda soo baxday in saddex-meelood meel ka mid ah cutubyada oo dhan isu geeyo saamileyda.

Out of dhibaatada. tilmaamayaasha

By 1995, tallaabooyinka loo qaaday si looga gudbo dhibaatada ka bilaabay in ay gaarsiiyaan. Lianozovo caanaha galay mugga-soo-saarka ee 180 kun oo metric ee sanadka soo socda lacagta kordhay 264 kun oo tan. Kumaan ee alaabta la dhammeeyayna lahaa in ku dhow afar darsin horyaal. Kooxda shaqo oo ka kooban in ka badan kun qof, kuwaas oo mushahar yihiin, by hore 1997, waxa celcelis ahaan $ 500. By bartamihii sano, tiradaasi ayaa labanlaabantay.

qaadashada

falalka firfircoon ee "Wimm-Bill-Dann" on fiirsashada in gacmaha ay saami weyn ka LMK iyo isku dhacyada gudahood kooxda maamulka ee labada shirkadaha, meel ku qaaday 1997, keentay in nuugista - Lianozovo caanaha gacanta ugu Group WBD u yimid.

Dowladda Moscow, sida haysta saamiga lahaansha weyn ee shirkadda, waxaa ka soo baxay oo taageero ay guushu ku WBD. Sanadkii 2000, shirkadda soo iibsaday saamiyada la soo dhaafay xirmo LMK maamulka Moscow ee. Laga soo bilaabo barta in, ilaa 2011, magaca buuxa ee shirkadda: OJSC "Wimm-Bill-Dann LMC".

alaabta

In ka sano ee soo socda, iyo in aannu mar Lianozovo Plant caanaha (Moscow) waxaa si joogto ah balaadhinta kala duwan oo ka mid ah noocyada. Innovation - aasaas u ah ganacsiga guul iyo shirkadda si firfircoon uga codsan istaraatijiyad ee la xariirta ee Kumaan, khadadka-soo-saarka iyo teknoolajiyada. Shirkadda ayaa arrinta ugu horeysay ee waxyaabaha caanaha leh nolol shelf dheer adigoo line cusub ee baakada kartoonada.

Ballaarinta shirkadda joogitaanka uu ogolaanayaa in ay ilaaliyaan oo ay booska keentay ee gobolka iyo in la siiyo qofka macaamiisha ah alaabta iyaga u gaar ah oo leh tayo macaamiisha u fiican, la yaqaan oo hoos brand Lianozovo caanaha ah. Production leedahay in ka badan 300 shay oo kala duwan oo dhan.

Noocyada ugu waaweyn:

• Milk jeermis dilay.
• waxyaabaha caanaha laga sameeyo, caanaha dubay si cajiib leh, labeenta, yogurt, kefir, yogurt, miisaanka jiis.
• Subagga.
• Jiis, macmacaan caanaha iyo mac.
• Cream.
• Qalalan iyo caano aan subag lahayn.

faylalka tacliimeed ee wata magac:

• "Jecel", "" 100% Gold »,« J7 », - casiirka iyo nectars.
• "Cottage", "Biomax", "Miracle", "Imunele", "yuul Milkman", "Kuban Burenka", "Frugurt" -moloko iyo waxyaabaha caanaha laga.
• "Agusha", "ilmaha Miracle" - cuntada carruurta.
• jiiska "Lambert".
• Beverage "J7 Tonus", "Mazhitel", "Mazhitel J7".
• "Essentuki", "Springs ee Russia" - biyaha macdanta.
• cabitaanka miraha - "berry The mucjiso".

In 2011 OJSC "Wimm-Bill-Dann LMK" laga iibiyay PepsiCo. Ka dib markii afku shirkadda habayn, casriyeynta, taasoo keentay in caanaha Lianozovo uu noqday ugu weyn ee soo saare cuntada ilmaha Europe iyo soo saare ugu weyn ee waxyaabaha caanaha laga Russia ee.

Reviews Product

Tiro badan oo ah noocyada shirkadda u ogolaan macaamiisha in ay doortaan alaabta aad ka jeelahay. Reviews alaabta kala duwan yihiin waxay ku xiran tahay magaca TM ah, laakiin guud ahaan waxay leeyihiin a isbeddel togan guud. guriga Macmiilku tuulada "odhan joogta wanaagsan ee cream, labeen dhanaan, jiis iyo dhadhan fiican, qiimo nafaqo. Cabidda caanaha ayaa taageerayaasha yar. Faallooyin fiican hadlaan jecel dhadhanka, baakadaha sahlanaato. The dib u eegista negative xuso oo sideeda oo shaki ah ee badeecada ama maqnaanshaha dhamaystiran oo tilmaamo sida baakada. Sidoo kale muujiyay aragtida ah in wax soo saarka dabiiciga ah ma laga yaabaa in ay leeyihiin weyn (ka mid ah lix bilood) nolosha shelf a.

Taageerayaasha of brand "yuul Milkman" midnimo ee qiimeynta wanaagsan ee wacan a, aqoon u leh dhadhanka carruurnimada oo caano ah, Curd, cheese, iyo alaabta carruurta kale ee. Cabashooyinka ka dhanka ah ka hadlay qiimaha. Ku eedeeyay kuwa waxaa laga helaa oo sideeda oo saliid ah waxyaabaha caanaha laga timireed, sheyga oo lagu daro kale.

The dib u eegista guud ahaan togan ka mid ah kuwa ku tiirsan aad u dhadhan, dareen iyo rabitaankayga ah qoyska oo dhan la yimaado. The dib u eegista negative lagu qoray by macaamiisha la qaabilaada waaqiciga ah gadashada. Akhrinta kooban ee alaabta, oo waxay heleen daro aan aad u faa'iido ama biirsaday, keenaya shaki siidaayay.

Jobs

Work at caanaha Lianozovo waa had iyo jeer waxaa jira, tirada shaqooyinka si joogto ah kala duwan. Inta badan, meel bannaan oo u furan xirfadaha shaqada, darawallada qalabka loading, warehousemen. Shirkadda diiradda saarayaa dhammaan goobaha ganacsiga, sidaas darteed loo baahan yahay ee samaynta, ka shaqeeya ee xirfadlayaasha xarunta wicitaanka ee-IT gudbikaraa iyo shaqaalaha kale.

Shirkadda leeyahay hirgelinta khasab ah Code shaqada, taas oo macnaheedu yahay in ilaalinta shaqo iyo nasasho, hubisaa in mushaar ah oo deggan iyo horumarinta. Waayo, kuwa doonaya in xirfad, tababarro joogto ah ku qabtay, koorsooyinka tababarka xirfadeed jidaynayey si ay u helaan jagooyinka cusub ee shirkadda Lianozovo caanaha. Shaqooyinka (Moscow) waxaa si joogto ah updated.

Jawaab-celinta shaqaalaha

Rogaal shaqaalaha shirkadda ee ku tilmaami waa ohyahay camalkooda xun waa nidaam aad eheeyn samaynta wax go'aan ah, dhibaatooyin isgaarsiinta maamulka dhexe iyo sare. Sidoo kale habdhaqanka rasmi ah shaqaalaha iyo baahida ay. shaqaalaha maamulka dhexe ee dib u eegista ugu waxaa lagu tilmaamay sida stratum kooxda ugu dagaal badan.

ratings wanaagsan qoran yihiin in ay u hoggaansamaan CLL, bulshada shaqada, kaas oo shaqayn karaan. Qaybta ugu wanaagsan oo dhan xusay mushaharkooda bixiyo waqti, laakiin waa yar yahay, iyo shuruudaha iyo qorshayaasha waa mid aad u sareeya. Waxaa sidoo kale xusay in gunno fiican waa xirmo faa'iidooyinka iyo mushaharka indexation.

macluumaad waxtar leh

Ka shaqeeya PepsiCo u baahan tahay xirfado gaar ah, inta badan waxay u baahan tahay xirfad-leh waayo-aragnimo. Laakiin waxaa jira had iyo jeer waa shaqo iyo fursad ay ku bilaabaan waayo-aragnimo ka shaqeeya, waayo, waa lagama maarmaan in wax laga qabto, tusaale ahaan, in caanaha Lianozovo.

Cinwaanka: Moscow, Dimitrov Highway, Building 108 cinwaan isku mid ah waa jumlada iyo tafaariiqda dukaan halkaas oo aad ka heli kartaa liiska oo dhan ee alaabta iyo tabo cusub oo keliya muuqan suuqa.