Halkee waa stock-xarumaha ugu wanaagsan ee Moscow

Stoke Xarumaha maanta cajiib ah caadi Russia oo dhan. dukaamada netka waxaad ka heli kartaa, iyada oo aan marka laga reebo, magaalo kasta oo waaweyn. Stoke-xarumood oo ku yaalla Moscow ayaa maanta waxaa jira tiro aad u badan oo dukaamada, si loo waafajiyo dhadhan kasta iyo miisaaniyadda. Laakiin sida loo doorto ugu fiican iyaga, oo aad xitaa ma sheegi connoisseur ee casri ah. Ka dib oo dhan, fikradda ah "ugu fiican" ee macnaha guud tani waa si shakhsi ahaan in talo wax noqon kartaa shaqo aad u badane.

Sidee in ay ka jawaabaan su'aasha ah ee, halkaas oo sheyga waa ka sii wanaagsan, halkaas oo qiimaha yihiin hoose waqti gaar ah, haddii ay joogaan iyo Kumaan beddeli karaa dhowr jeer inta lagu guda jiro bisha? Si fudud u dooro stock aad jeceshahay, kaas oo noqon doona joogto ah la leedahay dhadhan shakhsi, laakiin waxaa laga yaabaa kaliya meel kuu haboon.

The ugu horeysay ee ku-celis

dukaamada Stock ayaa sidoo kale waxaa lagu magacaabaa discounters, ka Ingiriisida ah ee "dhimista" - dhimis. Horeba iyaga oo wakiil, waxaa iska cad in ay ka iibiyaan badeecada at dhimis. Inta badan waa magaca loo isticmaalo marka la eego fikirka ah "brand godka-xarunta dharka." Moscow waa laga buuxiyay la meelo ka uruuriyaa jir ah u hirgeliyaan wax. Qaar ka mid ah dukaamada ku takhasusay, tusaale ahaan, in qalabka guriga, ka hartay xilli hore. Ama xitaa mararka qaar, iyadoo ay goobjoog ka ahaayeen guurka ah, inta badan qof dismo saaraha mooyee. Dhimista at dhibcood u noqon karaan ilaa 60-70% ee qiimaha asalka ah.

Noocan ah hawl weyn loo faafin Europe iyo America, kaas oo u dhaqaaqay dalka. ee 2000 hore dhar Stoke-xarunta ugu horeysay laga furay Moscow ee maanta, ka dib markii in ka badan 15 sano, dhowr ka mid ah dukaameeysatada idiindhagaysan qiyaasi kartaa nolol uu ka maqan discounters kuwan. Number of dukaamada furay in muddo ah in ay weli ka shaqeeya. ka mid ah kooxda sida "Stock Center", "Fashion Bazaar".

caan

caan xaadirka ah godka-xarumood oo ku yaalla Moscow helay dhawr sano ka hor. Markaas tirada ayaa kor dhowr jeer, oo saldhig macaamiisha ah ayaa si weyn u koray. Waxa intaa dheer in tafaariiqda, ee Moscow ayaa sidoo kale la furay iyo biyaha daata jumlada. "Jumladlayaasha" noocan oo kale ah ayaa inta badan soo iibsaday yaalaaan yar.

Halkee alaabtii la mid ah

Stoke-xarumood oo ku yaalla Moscow waxaa ka buuxsameen ilo kala duwan. Asal ahaan this:

• The hadhaagii ururinta jir. Waxay had iyo jeer yihiin. Inta lagu jiro xilli sare ee bakhaarada weli waa 10-15% ee alaabta unsold. Waxa kale oo jira xilli ciyaareedkan ka yar guul, marka iibiyey wax ka badan 80-70% ka mid ah wax soo saarka. Dhibaatada waxaa loo arkaa inay xilli ciyaareedkan markii dukaamada ay leeyihiin 50% ama alaab neraskuplennogo dheeraad ah.

• karbaash kale ee warshadaha casriga ah, kuwaas oo isku dayaya in ay la qabsadaan iyadoo la kaashanayo qashinka - overproduction. Xaaladaha noocaas ah, siyaado ah xaq u si toos ah u tegi kartaa discounters, Goldogob ee dukaamada ku tilmaamay. Xaaladaha noocan oo kale ah ma aha wax aan caadi ahayn. Ka dib markii wax soo saarka - arrin geedi socod murugsan wajiyo badan.

• Products cilado soo saarta. Inta badan, guurka, mana ay arkin cid kale oo aan ahayn soo saaraha. Oo waxaa ay dhacdo in uu ka saarida waa wax badan ka yar qiimo dhimis ah.

• habab qaldan marketing, advertising aan habboonayn, merchandisers shaqada saboolka ah ee aagga iibka keeni karta in xaqiiqda ah in tiro aad u badan oo ah wax soo saarka oo tayo sare leh ayaa weli neraskuplennym.

Alaabta Tani waxay u dhaco jidka dheer ka hor inta aanad u godka-xarumood oo ku yaalla Moscow. Manufacturer samatabbixiyaa waxyaabaha in bakhaarka, halkaas oo gala dukaanka brand classic. Isticmaalka qayb ka mid ah ururinta, inta kale ee daaqadaha, maamulka dukaanka qabanqaabisaa sale leh dhimis yar. Inta badan ee sida Salem iibin qaybta weyn ee ururinta asalka ah. in dhammaan uu ka tagay loo kala qaado dukaanka godka-xarunta. In Moscow, ka qabanayaa dhibcood kuwan waxaa si fiican u yaqaan in joogtada ah, iyo alaabtoodii oo waxaa halkaas laga heli karaa qiimaha dhimis weyn, inta badan qiimaha loo dhigi by 50-70% ee asalka ah.

Discounters kala saaro laba nooc oo aasaasi ah: guridda, sidoo kale loo yaqaan Mono-brand, waxay ka sii iibin wax soo saarka ka mid ah brand iyo inta badan waxaa iska leh in si gaar ah shirkad-saaraha. Nooca labaad - multi-brand, halkan wareejiyo alaabta ee noocyada kala duwan, iyo faraqa u noqon kartaa ma aha oo kaliya in qiimaha, tayada iyo caan saaraha. Alaabta laga yaabaa in la xidhiidhaan meelo kala duwan ee warshadaha iftiinka. In gigamarketah sida inta badan ka heli kartaa gabi ahaanba wax kasta oo alaabta loo baahan yahay si wax iibsadaa.

In Russia maanta, maalin kasta waxay bixisaa monobrand badan diskaunterovtakih magac caan ah, sida "Nike", "Reebok", "Benetton", "Adidas" iyo kuwa kale.

mareenada Multi ee Moscow badan tahay xitaa ka badan. ka mid ah Xarakada sida "Stock Center", "Xarunta dhimista", "Stoke maangal" iyo kuwo kale oo badan.

Stoke-xarumood oo ku yaalla Moscow

Ma aha la yaab leh, in Moscow waxaa jira discounters badan oo kala duwan.

The dukaanka ugu soo booqday - "Stock Center" ee Moscow, adeegga hoos ka qabanayaa - a "Stock Center":

• 123022, Moscow, ul. Rochdelskaya 15, p. 35.

• 105120, Moscow, ul. usheeda dhexe Zolotorozhsky, d.40.

• 127015, Moscow, ul. 6 Butyrskaya.