Hadal - waa maxay? noocyada kala hadal. fikradda ah ee hadal

Waxaan dhamaanteen fahmo hadalka u Gudbey iyo qoraal ku haynta hababka xidhiidhka, dabcan, cudur daar. daaweyn natiijo la'aan la gudbin doonaa macluumaad dadka dhabta ah ee afka classical suugaanta. Sidaas daraaddeed, markeeda, waxaa loo tixgelin lahaa isku day qosol ah in ay ku badallano erayo gaar ah tibaaxaha maalin caadi ah.

Determination of hadal

Ma aha sayniska oo kaliya, laakiin sidoo kale kacaanka macluumaadka ka dhigan qarnigii XXI ah. Babbitt maanta maalin ka hor qaar ka mid ah ISGAARSIINTA afka ah. Waxaan nahay oo dhan in ay isgaarsiinta maalin iyo mahad kuwa nagu wareegsan warbaahinta socodka macluumaad la Hawiyaha ee hadal. "Waa maxay?" - weydiiyo akhristaha maskax leh ee maqaalka. Jawaabta la yaabka lahaa waa qeexid Ogolow in la siiyo ee dictionary New Webster, waayo, waa isgaadhsiin afka.

Asalka ereyga

Ereyga waxaa laga discursus ee Latin, taas oo macnaheedu yahay "wareegga dhaqdhaqaaqa." Waqti ka, dhaqdhaqaaqa unordered qasan ee diyaarada jirka loo bedelay. Waxay noqday ee la xidhiidha fikirro kala duwan "multi-jiho", fikrado, aragtiyo kala duwan oo dad kala duwan oo ku saabsan dhibaatada la mid ah. Later, waxaa jiray isbadal kale oo macnaha. Waxa uu bilaabo inuu si tartiib ah oo la xidhiidha in dadka intooda badan waa la fikirka ah hadal afka ah. In uu yahay, in ay si fudud u sharaxdo. Ku dhawaad wixii macluumaad yabooha in guriga, berrinkii siyaasadda, fikirka, dhaqanka, sayniska, arrimaha milatariga ka - waa mid ka mid ah - taasi waa mid ka mid ah noocyada kala duwan ee hadal.

takhasus A ee arimahan, Professor, University of Amsterdam TA Van Deyk qeexayaa ay shaqada ugu weyn ee sida isgaarsiinta ah - inay u beddesho ku-ifafaale Dhaqale, sida sayniska, fikirka, dhaqanka, ku dhawaad qof kasta oo heerka microsocial by qaybiyo saamaynta macluumaadka.

Hadal iyo Qoraalka

Maxaa kala qoraalka iyo hadal? Ka dib oo dhan, waxay leeyihiin muuqaal caadi ah: hadal ah oo tayo leh ayaa weli asal ahaan ka kooban yahay qayb ka hoose - qoraalka. Si kastaba ha ahaatee, sida aynu hore u soo sheegnay, qoraalka noocan oo kale ah ma aha nin aqoonyahan ah ama tirakoobka. Safka hore ee ay ku oolnimada, ie. E. The filayey iyo xaqiiqsadeen saameynta hadalka, dhab jirsado qoraalka galay hadal. Waa maxay nooca tallaabo cidhiidhi-hadal ah? hadal waxaa had iyo jeer si toos ah ugu shay gaar ah, jooga deegaanka gaar ah iyo dad bartilmaameed u gaar ah. Oo sida xaqiiqada ah uu xambaarsanyahay macluumaad ah oo ku saabsan in la eego gaar ah. hadal oo kala duwan waa dhqaalaha (taxan) block dareen.

Si kastaba ha ahaatee, silsiladda hadal ma aha Discrete, mid ka mid ah block darafyadiisa, mid kalena wuxuu bilaabaa, oo sidaasuu simulates wada hadalka caadiga ah, kaas oo isku xigxiga oo ka mid ah mawduucyo: .. Mid ka mid ah dhamaado, iyo si uu u bedelo isaga yimaado hadal kale. In noocan oo kale ah saameyn xiriirka uu leeyahay qaab-dhismeedka block a, si cad u muujinaysaa dhaqanka ee shaqada saxaafadda.

hadal shakhsi

Noocyada kala duwan ee bulshada si fudud loo garan karo by ujeedooyinkooda ay ka soo jeedaan iyo mawduucyada waxaa loo isticmaalaa in ay foomka caadiga ah.

Waxay yihiin asalka ah, oo gacanta ku hal, oo khaas ah - oo dhinaca kale ah. Fikradda ah sociolinguistics "hadal" sub-qaybsan hay'adaha iyo lichnostnoorientirovanny (shakhsi).

Nooca ugu horeeya u baahan yahay sheekeeye ahaan hay'adda bulshada qaar ka mid ah, in uu iska garto sida sarkaal. Shirka labaad ee ku lug leh wada hadal la maqlayo by tilmaamayo isaga si on aniga ii gaar ah. Tani nooca isgaarsiinta in ay diiradda saartaa danta gaarka ah sheekeeye.

Noocyada hadal, markeeda, waxaa kala qaybsanyihiin noocyada. Sidaas darteed, qof ahaaneed waxaa ka muujiyay in kala duwan: maalin kasta iyo jiritaanka.

dhexgalka bulshada qaadataa meel u dhexeeya dadka ay yaqaanaan, oo midba midka kale si fiican u fahmayso. Sidaa darteed, tani waxaa la socda ficil la'aan ah la xiriir afka ah, waxaa siyaadinta. Gudoomiyaha waxa uu malaystay in dhegeystaha garta si fiican, oo xidhiidh la leh macnaha erayo ay yihiin kuwo aad mobile.

nooc jiritaanka of hadal dhacaa marka hal qof, iyadoo la isticmaalayo tirooyin kala duwan hadalka, ardayda soo bandhigi doona ay u macneeyeen xaqiiqada, sababaha dhaqankooda, iyo waxa la yiraahdo dunida hoose. Waxaa soo jireenka ah ee shuqullada sheekooyin. saamaynta jiritaanka isgaarsiinta, nuxurka, ka duwan gudaha ah. Si kastaba ha ahaatee, waxay leeyihiin in caadiga ah, kuwaas oo nooc oo hadal u qaadan doorka dhegeyste firfircoon. In si firfircoon waa dareen sheekeeye hadlay dhigi.

hadal hay'adaha

Noocan hadal waa ka duwan yahay iyadoo xaaladda iyo doorka xiriirkooda. isgaadhsiin afka dhexdeeda dhacdaa on meelo kala duwan oo khibrad, in ka jira bulshada, sida maamulka, ciidamada, ganacsi, macluumaad diblomaasiyadeed iyo mass, caafimaadka, asalka, sayniska, waxbarashada, advertising, diinta, ciyaaraha, muuqaal dabiici ah, sharci, siyaasadeed.

Mid kasta oo ka mid ah noocyada hay'adaha saamaynta isgaadhsiinta waxa lagu gartaa laba qaababka ugu muhiimsan: orientation bartilmaameed ka mid ah hadal iyo dhagaystayaasha. hadal Advertising dhacdaa inta u dhaxaysa hay'adaha xayeysiiya iyo addressees advertising siyaabo kala duwan: warbaahinta, in majaladaha dhalaalaya gaar ah, olole advertising by saxaafadda, isticmaalka baahsan ee advertising dibadda (boorarka, laytpbordy, advertising in gaadiidka). Ujeedada hadal siyaasadeed ayaa dhaqan ahaan ahayd soo socda si ay awood xisbiga iyo joogitaanka sii hor iyada.

Guud ahaan, la falanqeeyo nooc gaar ah oo hadal hay'adaha, waa in daaha ka sifooyinka ay soo jireenka ah: caanaha discursive, wax (maadada), qoraalka tusaale, noocyada iyo noocyo, istaraatijiyad, ka qaybgalayaasha, waqti-bannaan, gool, qiyamka (oo ay ku jirto fikradda muhiimka ah). Hoos waxaan isku dayi doonaa in this samayn by falanqeeyo mid ka mid ah noocyada uu.

hadal sayniska

Ka qaybgalayaasha ka mid ah hadal ah hay'adaha, loo yaqaan Science, cilmi dhibaato sayniska iyo dadweynaha guud - daawadayaasha iyo dadka akhri joornaalada sayniska. Its shardi waa sinaanta ee ka qaybgalayaasha, maxaa yeelay, kulligood waxay u siman yihiin in ay geedi socodka ka mid ah xidhiidhka xun in la dhiso runta. Si kastaba ha ahaatee, hadalkiina sayniska xoogaa is burinaya. Dhinaca mid, ka qayb waxay u muuqdaan in la mideeyo aqoonsiga ay, jeestay kasta "asxaabteena" oo kale, oo dhinaca kale ah - dhiseysa caqabadaha ka qaybgalka arrimaha dibadda ee hadal dhex mara hordhaca ah ee safafka sayniska gaar ah iyo aqoonsiga. Marka mowduucan soo noqonaya waxa aad u abstracted, macquul abaabulay. Sayidka saamaynta mabda'a of caddayn.

Fikradaha of hadal sayniska

Fikradda ah hadal sayniska presupposes qaybgalka multifunction of saynisyahano. Odnoremenno ay isu aqoonsadaan sida cilmi, sida barayaasha, sida horumariyaha ah, iyo, dabcan, sida khubaradu in mawduuca la dood.

Qiimaha noocan oo kale ah talaabo xiriirka been fikradaha asaasiga ah, aqoonta, runta, waxbarasho. Waxa uu leeyahay aqoon gaar ah istiraatijiyadda. Waxay ku lug leedahay ka blocks isdaba joog ah oo cilmi-baaris, oo xanibaad iyo go'doomin mawduuca; dib u eegis ah dadaallada cilmi-baarista hore; dejinta fikradaha iyo ujeedooyinka; hababka go'aan; abuurista model ah teori diyaariyey by maadada cilmi baadhista; bandhigga natiijooyinka cilmi-baarista, comments iyaga iyo isa sixidda jaallayaasha in; qeexidda of qiimaha la taaban karo; soo bandhigidda ee joornaalada sayniska.

noocyo

Fikradda ah nooca ugu soo baxay in qarnigii XIX goor hore, fikirka ah hadal - dhamaadka XX. Waayo, markii ugu horeysay aqoonyahan Bulgarian ay weheliso Todorov Tsvetan 1975. shardi A for tallaabo this ahaa dhibaatada horumarinta "hadal" scientific category: gudaha mid ka mid ah noociisa baahan faahfaahin dheeraad ah oo ku saabsan unit ee xidhiidhka hadalka. Fikradda aad u ballaaran oo ku sifayn waa yimid si uu u sharaxo qaabka hadal kaamil ah. Waa been in xaqiiqda ah in, on gacanta ku hal, waxaa la soo saaray by shirkadda, oo dhinaca kale ah - saameeyaa ay superstructure.

Sida aan ku soo sheegnay, noocyo hadalkiina la xidhiidhaan views gaar ah uu doonayo inuu soo bandhigo shakhsiyeed. Gaar ahaan, nooca ah ee hadal cilmiyeed la odhan karaa waa la taaban karin, soo jeedinta shirka, sha, monographs, warbixin cilmiyeed-farsamo, warbixinta cilmi-baarista, dib u eegista, maqaalka, musawir, aan la taaban karin, warqada cilmiyaysan.

nidaamka nooca casriga ah ee sayniska hadal laakiin noocyada qoraal iyo afka ay, waxaa ka mid ah computer ah iyo isgaarsiinta (echo-shirarka, CHAT sayniska, e-mail).

hadal Advertising: farsamo

Waxaan ku raacsan tahay dhakhtarka ee cilmiga philological Irinoy Germanovnoy Ovchinnikovoy in hadal ee advertising waa ka noocyada kale ee isgaarsiinta afka ah oo ay madaxbannaani kala duwan. Si ka duwan oo kale "hay'adeed" waxa uu leeyahay si adag u unidirectional, ka xayeysiiyaha si user ah. Waxaa soo jireenka ah ee dabiiciga ah ee waaqiciga ujeeddada kaliya - in ay ka macaashaan. Waxaa intaa dheer, ku xiran advertising si adag u xeeriyo si bandhigga isgaadhsiinta, channel, waqtiga iyo inta jeer ee la isugu gudbiyo. advertising Good waa in lagu dabaqaa dhaqanka ee bulshada, kuwaas oo waxaa la hagaajiyaa wakiilada.

The dabiiciga ah kala weji duwan ee hadal advertising ah gaalda muujiyey heli karo ah, xataa xirfad laawe ah sida sheeko Viktor Pelevin ee "Chapaev iyo wax aan waxba tarayn". Habka ay bandhigay asalka ah: sheeko ah laftiisa waa isku dar ah ee hadal, dhex taas oo advertising hoggaamineed. ninkii, copywriter Tatar ah, abuuraa waxyaabaha xayaysiis ugu muujiya kala duwan: clips olole guud seenyo, fikradaha advertising iyo dhigyo. Sida, sida ay Pelevin, copywriters dhiiri dadka - wax advertising - si ay u iibsadaan alaabta iyo adeegyada qaarkood? Tatar lagu sharaxay by asalka ah. Dadka, in uu ra'yi, si joogto ah isku dayaya in ay ka heli xoriyad ay dhibaato joogto ah. D. Oo iyaga xayeysiiya xariif ah si iyada oo hadal advertising xaqiiqada razorachivayut in xorriyadda this aad u muuqan pads iyagoo baalashooda, iyo birta, liinta iyo wixii la mid ah.

In novel ah "Empire The," qoraaga digay, waxay muujinaysaa dhinaca xun ee hadal ah advertising sineyn baxda, Koshik dhammaan dhinacyada nolosha, oo bedel ku soo jiidashada for mabaadi'da moral ee bulshada. Waxa uu naqdiyay hadal ah, disorienting dadka in doorashada ee ujeeddada nolosha iyo badalay mabaadi'da obschestvoobrazuyuschie.

Global Network iyo hadal

Mid ka mid ah calaamadaha qarnigii XXI waa ah ee noocyada cusub ee isgaarsiinta ee ay horumarka teknoolajiyada macluumaadka. Gaar ahaan, dhexdhexaad isgaarsiinta ee Internet maanta degan meel muhiim ah oo loogu talagalay dadka ugu. hadal Internet dhaqmo sida khaasatan ah epistolary iyo style la sheekaysanayo. Its qeexitaan ugu weyn ee habka uu noqdo tusaale - Falanqaynta saadaal circuit kala iibsiga ka mid ah item (ifafaale) in kale. hadal Internet, sida ay AG Abramov, ayaa dabiiciga ah ee chat ah, t. E. Interactive oo wuxuu u sameeyey in waqtiga dhabta ah. Intaa waxaa dheer, waxa ay malaysanayaan magaciisa ah ee isgaarsiinta, u janjeera in ay xiriiro. Si aad u qeexo, waa in la baaro qaybaha ay ka kooban, laakiin tani waa mawduuc for article kale.

gunaanad

Maanta waxaa shaki ku jirin in mid ka mid ah arrimaha bulshada ee formation of our miyir dhaqmo hadal. Tusaalooyinka waxaa guud ahaan loo yaqaan. Ka dib markii formation of isgaarsiinta afka taswiirta ku soo jiidasho ama dheguhu xarumaha bulshada iyo hay'adaha qaadataa meel ku saleysan macluumaadka socodka bulshada. Waxa uu soo bandhigayaa fursado ay ku xukumid miyir dadka.

Sida habboon, sidaas daraaddeed, isgaadhsiin afka waa sii kordheysa raacaan gool istaraatiijiga ah iyo bulshada moral badan danaha muddada gaaban ee siyaasiyiinta iyo ganacsatada.