Sida loo badbaadiyo naftaada ka advertising online?

Malaayiin qof diido xayeysiis wax aad looga xumaado, oo maaweeliya, ama si fudud aan habboonayn ee qalabka ay. Isticmaalka Doorashadan waxay keeni doontaa in xiriirka faa'iido badan oo xayeysiiya online.

Joojinta xogta la rabin

daalacashada aan haysano blockers spam automatic. Iyada oo maalin kasta marayay badan iyo dad badan oo si aad u bilowdo shaqada si ay u laftiisa ka soo jeedinta adigoo ilaaliyo. In ay warbixin 2015, Institute Reuters u Study of Journalism ayaa sheegay in 47% dadka la waraystay ee dalka Mareykanka "mar walba isticmaal software gaar ah blocks spam." Sida ku cad warbixinta, tirada dadka ee dunida oo doonaya in ay ka takhalusaan advertising, ayaa dhaafto 200 milyan oo bishii May ee sannadkii hore.

Si aad si buuxda u xannibi qashinka on network oo dhan, halganka waa inay qaataan qiyaasta xitaa weyn. Waxaa laga yaabaa in haddii aan si buuxda u advertising u burburin kara, ka dibna waxa ay noqon doontaa ugu weyn ee taariikhda iska hor imaad. Laakiinse waxaannu tegaynaa, waxa uu. Sidaas daraaddeed, Apple ayaa la dhisay-in ka xanibeen content rabin on qalabka oo dhan. Tani fureysaa fursado dheeraad ah oo loogu talagalay dadka, ogolaanayo in ay u xakamayn karaan dhaqdhaqaaqa iyada oo bogaga internetka, iyo bixinta ilaalinta ingress ee spam.

siyaasadda raadraaca

ku furid ad - ma aha cibaaro ah ee wakhtigan casriga ah. Henrik Sorensen Aasted ka badan 10 sano ka hor abuuray barnaamijka asalka Adblock. Waa sahlan oo dheeraad aad u faa'iido badan, qof kasta oo ka soo dejisan kartaa oo ay maamulaan ee barmaamijka internetka. Barnaamijku wuxuu u muuqday in 2002 oo weli aan laga badiyay ay ku tacaluqa. Waa maxay sababta ay sidani u dhacaysaa?

Sababta ugu weyn ee in dadku ay bilaabeen in ay la yaabanahay sida in laga takhaluso of dalabyo Internet, sharxay hadal keliya - raad. Shirkadaha ayaa sii kordheysa isticmaali advertising online si ay u qariyaan ka user sida xogta badan ee suurtogalka ah. On qayb ka mid ah sheekada emaillada codadka wax yar ka duwan. Waxay isticmaalaan hababka dhalmada xayeysiis in si fudud ula socdaan dhaqdhaqaaqa dadka isticmaala guud ahaan expanses of World Wide Web. advertising Internet guud ahaan tallaabadaas su'aal search in browser ah. In si kale loo dhigo, waxaa raad qof oo xiiso leh. Shoshana Zuboff ka Harvard Business School magacaabay dhaqanka baahsan this of "shuuciyad of daawashada."

cilmi-aragga

Waxaa laga yaabaa in sawir ugu duwanyihiin ee ifafaale this sameeyey by IBM oo shuraako la ah shirkadda cilmi Aberdeen Group ee 2013, si aad u daabacdo, musawir ah oo cinwaankeedu ahaa Big Datastillery The. Shaxdan waxay muujineysaa ah "Jidka dhaqdhaqaaqa" mouse farta ama isticmaalka Internet-ka. Intaa waxaa dheer, waxaa lagu tilmaamay warbaahinta bulshada iyo ilo kale oo data, taas oo uu isticmaalaa browser ah. Dhammaan macluumaadka baaraandegi "qubanayo" iyada oo "tuubooyinka". Qaybta hoose ee Bannaanka muujiyey yihiin heerarka "fiican dhexgalka macaamiisha" iyo "ayna marketing". In deegaanka this, xogta "faafay koob ah." galaas kasta, sawirka on musawir ah - aadanaha a xaq uma in ay diidaan in ay helaan macluumaadka uu u baahan yahay.

Advertising advertising muran

Cilmi sameeyay baadhitaan si loo ogaado sababta ay dadku u go'aansato inaad bilaabin isticmaalka blockers daaqadaha advertising. Qaar badan oo dadka isticmaala Internet ayaa sheegay in ay ka software ammaanka helo caawimaad si looga fogaado in "si xun u isticmaalka macluumaadka shakhsiga ah."

Sidaas, ka kor ku xusan waxaannu ku tirinnaa karaa in aan awood u leeyihiin suuqa on par leh xayeysiiya. Laakiin waxa aan in la baayacmushtari jireen?

Jawaabta run ahaantii waa wax aad u sahlan, waayo, advertising caadiga ah in xanbaarsan yahay ujeeddo ah faafiyo macluumaadka, ma in ay ku soo rogi on dadka, raad dhaqdhaqaaq kasta oo ka mid ah dadka isticmaala of Network ah. In si kale loo dhigo, waayo ad isku mid ah, taas oo laga dheehan karo in dunida dhabta ah. Xataa haddii aanan jeclaan xayeysiis in ka dhergaan majaladaha iyo kala go'do filimada, waxaan ugu yaraan ogaan kaalintooda dhaqaale. farriimaha waxay bixiyaan macluumaad ku saabsan magac gaar ah, laakiin waxa ay ixtiraamaan gaarka ah ee dadka isticmaala oo ha isku dayin in aad ula socoto ay hawsha.