Ronald McDonald - Ooyintii shirkadda ka mid ah McDonald ee

Yaa waa Ronald McDonald? sida saxda Kanu waa kii Ooyintii shirkadda adduunka caan McDonald ee. Sida laga soo xigtay cilmi sameeyay sannadkii 2001, buugga «Nation Food Fast» qorayaasha, Ronald McDonald (photo fiiri hoos) waa mid aad u garan karo. noocaas ah sida saxda sheegay lix iyo sagaashan boqolkiiba caruurta dugsiga American. Shaki la'aan, tani waxay u oggolaanaysaa caanka ah ee Ronald McDonald noqdeen astaanta ugu garan karo ee wax soo saarka loo yaqaan. Sida laga soo xigtay celebrity isagu waa labaad oo kaliya in Santa Claus.

In advertising iyo telefishanka commercials Ronald McDonald la saaxiibo badan oo dalka ka mid fantastik ah, oo la yidhaahdo "Makdonaldlend" uu ku nool yahay.

Sheekada

Markii hore, image ee sida saxda ah waxaa la abuuray by Willard Scott. Muddadan, actor ka xiddig ee Washington on mid ka mid ah channels ah. Laga soo bilaabo 1959 in 1962 uu ciyaaray doorka Bozo sida saxda ah. Ka dib markii W. in Scott muuqday saddex commercials television oo kala duwan. In iyaga, wuxuu u dhaqmeen sida saxda ah Ronald McDonald.

Later, Willard Scott u dhaqaaqay channel NBC-TV sida meteorologist ah. Si kastaba ha ahaatee, wuxuu sheegay in sida saxda caanka ahaa asal isaga by.

Sheekada of Ooyintii ku saabsan version shirkadda

network dunida-caan ah "McDonald ee", ayaa sheegay in W. Scott ahaa qoraaga qof kaliya in hadda liita ee dadka ka mid ah oo kaliya Santa Claus.

In 1965, Tababaraha kooxda loogu yeero ee fanaaniinta majaajilada noqday ey Dzhey. Its shuruudaha tixraaca ahaayeen xad ballaadhan. Waxa uu soo kiraysteen dadka cusub, la abuuro views, jilayaasha tababaray iyo bannaanbaxyo mass abaabulay. Dhab ahaantii, waa mahad Hey Jay Ronald McDonald muuqatay ka hor inta dhagaystayaasha ee shan iyo soddon sannadood. Muddadan, shirkadda ayaa kiraystay tiro badan oo fanaaniinta majaajilada fulinta ee xayaysiinta dhaqdhaqaaqyada.

In 1966, silsilad maqaayado, "McDonald ee" soo jiitay in jilaa meeshu ku. Waxay noqday Maykl Polyakovs. In meeshu ah, uu ciyaaray sida saxda ah Coco. artist Tani waxey kaalin muhiim ah xaqiiqada ah in Ronald McDonald waxaa lagu keenay image cusub. Waxa ay ahayd in nin waxaa la abuuray by si fiican u yaqaan in ay ku dhawaad oo dhan qurxiyo iyo dhar. Intaa waxaa dheer, Michael door ugu horeeysa ee sida saxda ah ee siddeed commercials ugu horeysay muujiyey on telefishanka.

jilayaasha

"McDonald ee" shirkadda ka shaqeeya shaqaale ay dhowr boqol oo jilayaasha lug. Dhamaan iyaga ka mid ah waxay ka ciyaaraan door ee Ronald McDonald dhacdooyinka adag, iyo sidoo kale maqaayado ay hadda jira. Si kastaba ha ahaatee, waxaa la rumeysan yahay in heerka qaran R. MacDonald wakiil actor kaliya hal.

Sidaas darteed, ka 1963 si ay u 1965. waxay ahayd Willard Scott. Laga soo bilaabo 1966 in 1968. shirkadda ayaa ku lug Bev Bergeron. Dzhordzh Vurhis xiddig sida saxda min 1968 ilaa 1970., Oo ka 1970 si ay u 1975. lagu siiyey inay Bob Brandon. Sagaalka sano ee soo socota Ronald McDonald ciyaaray King Mudi. Laga soo bilaabo 1984 ilaa 1991. Waxa uu maray burhaantiisa ay Skyrim Fridellu. Ilaa 1995, shirkadda ahaa sida saxda ugu weyn ee Jack dupka, uu bedelay Dzho Maggard, kuwaas oo door ilaa 2007. Ka dib markii in, ilaa iyo hadda actor weyn ee shirkadda - Brad Lennon.

summad

Ronald McDonald dhar, iyo sidoo kale noocyada kala duwan ee magacyada waa hantida shirkadda "McDonald ee." All sifooyinkaa laga diiwaan gashan yihiin sida astaanta ganacsi ee McDonald ee. Shaqaalaha u qalma waa la Actorada baray si la mid ah image ah sida saxda caan ah. Kulankaan oo ay weheliso dharka isku mid ah oo kuu ogolaanaya inaad si ay u abuuraan khayaal ah ee hal qof ah.

waxa xiiso leh

In 2010, Ururka Xisaabtanka ee Corporate International ayaa dalab, "McDonald ee" shirkada u soo dirto Ronald McDonald in uu iscasilo. Ujeeddada for this ahayd in si degdeg ah carruurta buuran faafin. Si kastaba ha ahaatee, agaasimaha ayaa sheegay in qorshaha sida, "McDonald ee" ma aha.

In 2011, Ace Metrix sheegay waxtardarradoodu ee advertising la saxda ah oo caan ah. Si kastaba ha ahaatee, Ronald weli sii wadaan in ay u muuqdaan in commercials television.

Sidoo kale sanadkii 2011 mar kale xusuusiyay naftooda ku saabsan Xisaabtanka Company Corporate International. In wargeysyada intooda badan bilaabay oo ku saabsan baahida loo qabo in daryeel ee Ronald. Intaa waxaa dheer, hadal u muuqday on websites qaar ka mid ah. Si kastaba ha ahaatee, Jim Skinner iyo waqtigan difaacay Ooyintii shirkadda. Waxa uu sheegay in Ronald McDonald waa mid ergo ah wanaag, iyo masuul ka ah qof walba oo la doortay waa in ay u noqon.

Salaan saxda caanka ah ee Thailand waxaa soo saaray dhaqan Thai. Xaaladdan oo kale, in kasta oo kale, uu u riixay labada gacmood. image qof Thai of "McDonald ayaa" waxaa la abuuray badhtameeyihii sannadkii 2002, ka qaybgalka tooska ah ee franchisinka qaatay degaanka McThai. Later, dabeecadda this muuqday Hindiya iyo sidoo kale dalalka kale, halkaas oo farta noocan oo kale ah waxaa loo isticmaalaa sida Salaan.

In Japan, Ronald magac kale. In dalka this, waxa la yidhaahdaa waa Donald. Isbeddelkan ayaa ka dhacay ay sabab u tahay maqnaanshaha xarfaha warqaddii Japanese "p."

Sadaqo

Tan iyo 1984 shirkadda "McDonald ee" waxay bixisaa caawimaad carruurta qaba naafada ah. Sanduuqa Caalamiga ah ee la aasaasay hoos magaca "Ronald McDonald House". Si aad u taariikhda, waxay khusaysaa ku siddeed iyo afartan dal.

Waxaa jira sanduuq Ronald McDonald iyo Russia. In dalka, waxay bilaabeen hawlgallada ee 1995. Intii lagu jiray sannadihii aasaaska samafalka ayaa in ka badan afar boqol iyo labaatan milyan oo doolar. lacagteeda oo dhan ayaa loo qoondeeyay bixinta taageerada bulshada, cilmi nafsiga iyo caafimaadka carruurta jiran.

In Russia, McDonald Ronald Foundation waxay ka caawisaa guryaha carruurta iyo reer buka. muwaadiniinta Little ka taageero sida saxda farxad iyo farxad in ay xaalad nolol adag helaan.