"Philip Morris" - sigaarka cabbin on dhammaan qaaradaha

Heerka sare ee ku nool ka badan dareen ammaan ah muwaadin dalka, heerka hoose ee isticmaalka khamriga iyo tubaakada. Nasiib darro, warshadaha tubaakada iyo khamriga ee Russia ma awoodi doonaan in ay noqdaan kuwo wax tar lahayn. Mid ka mid ah magacyada ugu caansan adduunka ee warshadaha waa shirkadda "Philip Morris" sigaarka isticmaalka brand this on dhammaan qaaradaha. Qaar badan oo ka fiirsan "Philip Morris" Corporation, taas oo la dhisay ay xoolo ku saabsan caafimaadka iyo nolosha dadka sigaarka cabba.

A yar oo taariikh

Shirkadda ugu weyn tubaakada wuxu koray min hal dukaan la furay 1847 ee London, ma hal mar ganacsade garanayay Filipom Morrisom. Waayo, nus qarni ah waxa uu ahaa ganacsatada iska leh qoyska oo kaliya, taasoo keentay aasaasihii, oo mar dambe isaga, xaaskiisa iyo qaraabada. X века производство было перекуплено успешным бизнесменом Томсоном, начало наращивать обороты, а сигареты поставляли в том числе и королю Англии. Si kastaba ha ahaatee, marka la gaaro dhamaadka saarka qarnigii X I X ahaa ganacsade overbought guul Thomson, laga bilaabo si ay u dhisaan hamiga iyo sigaarka bixisey oo ay ku jiraan boqorkii dalka England. Isla mar ahaantaana shirkaddu waxa ay u diiwan shirkad weyn ee City New York tan iyo markii ay qayb ka mid ah Maraykanka noqday.

Oo durba 1919, weli in yar-yaqaan shirkad sigaarka "Philip Morris" taas oo ay dhacdo in this waxa ay mar horeba la qiimeeyaa suuqa, si buuxda u iibsaday baxay by Americans. dacwadaha Open ee dalka Mareykanka ayaa wadadii cusub horumarinta suuqa tubaakada iyo brand sii daayay Marlboro gabi ahaanba beddelay nolosha Maraykanka, waxaana uu qayb ka mid ah dhaqanka noqday.

Tan iyo markaas, shirkadda bilaabay si firfircoon ku baahsan dunida dacaladeeda. Waxaa intaa dheer, ay ujeedada ahayd ma aha oo kaliya dhoofinta badeecada, laakiin sidoo kale urur ka mid ah wax soo saarka oo duurka ku. Si aad u taariikhda, waxaa jira warshadaha ee Japan, Czech Republic, Kazakhstan, Hungary, Greece, Indonesia, China, Colombia, Lithuania, Holland, Australia, Pakistan iyo Colombia. Xaaladdan oo kale, waxaa caadi u ah inaan la furi karin wax soo saarka cusub iyo helitaanka dhirta tubaakada jira hoos magaca "Philip Morris". Sigaarka of this ma beddelo dhadhanka iyo sii isku macmalay ee America.

"Philip Morris" ee Ruush

"Philip Morris" ayaa ka soo muuqday Midowga Soofiyeeti ee 1970. Laga bilaabo ahaa urur oo ka mid ah co-soo-saarka ugu horeysay Maraykanka iyo iyada oo sababtu tahay waxaa jiray brand sigaar "Apollo-Soyuz".

Oo horay sanadkii 1977 la conveyors ee dalal kala duwan oo ka mid ah warshadaha tubaakada Soviet bilaabay in ay helaan sigaar Marlboro.

Waxa uu noqday weyn ee 1991, markii ay jawaab u ah codsi ah ee siinta ee dalka ka mid ah Midowga Soofiyeedka, shirkadda u dhiibay a jumlada sigaarka hillaac. "Philip Morris" si degdeg ah u dhiibay 20 bilyan oo sigaarka - Tubaakada waa xisbiga ugu wayn ee dunida wakhtigaas.

Si aad u taariikhda, shirkadda Ruush "Philip Morris" waxaa wakiil laba wax soo saarka ballaaran ee Gobolka Leningrad iyo gobolka Krasnodar ee, sidoo kale ururka ee "Sales Philip Morris iyo Suuq", taas oo ah mas'uul ka marketing, advertising iyo horumarinta. Shirkadda American in Russia hadda u shaqeeya oo ku saabsan 4,000 oo qof. In sano ee Russia soo saaray 100 bilyan oo sigaarka.

Production sigaarka "Philip Morris" iyo tabo cusub tiknoolijiyada

Inta lagu guda jiro sano ee hawlgalka aan kala joogsi lahayn ayaa soo saartay gaar ah brand sigaarka, iyo sidoo kale qaar ka mid ah shirkadaha maxalliga ah ka heleen Italy, Indonesia iyo Mexico. In Russia, tani waa caanka ah "Apollo-Soyuz" iyo "Optima".

Aqoonsiga caalamiga ah ee sigaarka cabba oo dunida ku heshay brand ah "Marlboro", L & M, "Chesterfield", "Baarlamaanka", "Virginia".

In qeybta of category qiimo dhexdhexaad ah - a sigaarka, "Phillip Morris Blue," "ee soo socda," "Muratti".

Just buuxi liiska 20 magacyada soo saaray.

Waxa xiiso leh in mid ka mid ah novelties shirkadda la bilaabay 2014, ka iQOS sigaarka elektarooniga ah. Shirkadaha marketers isku hallaysay isbeddellada fashion iyo kor saarka sida qalabka siday halis hoose ee halista sigaarka.

isbeddellada casri ah

Sanadihii la soo dhaafay, waxay u dallici ka bixitaanka nicotine waa si firfircoon ka socda dunida oo dhan. Russia ayaa ansixiyay a sharciga mamnuucaya sigaar goobaha caamka ah, laga saaray advertising kasta, ama ay jirto sigaarka ee sigaarka cabba sameeyo. Waxaa u muuqan lahaa in isbeddellada waa wiiqi isbeddelkaas shirkadda, laakiin hoos u cad "Philip Morris" waxa aan dareemay.

Sida laga soo xigtay tirakoob 2015, Russia waa in kaalinta afaraad ku jirta isticmaalka sigaarka qofkiiba. waxay soo gaadheen iyadoo kaliya Georgia, Belarus iyo Macedonia, ka tago meel fog ka dambeeya oo dhan of Asia iyo Africa.

Si uu u qabto booska hoggaanka shirkadda waa qaybaha wax soo saarka kala duwan si ay u gaaraan dhagaystayaasha ugu badnaan. class Premium ka mid ah "Baarlamaanka" ama "Marlboro", qaybta qiimaha celceliska - sigaarka "Philip Morris Compact Blue" ama "NEXT" dhaqaalaha version - "Optima" iyo "Soyuz-Apollo". Waayo, qeybta, taas oo ku siinayaa doorashada si tabo cusub farsamada ugu dambeeyay, soo saaray sigaarka kulaylinta korontada.

Shirkadda "Philip Morris International" oo ilaa maantadan la joogo waa hogaamiye caalami ah ee wax soo saarka iyo suuq-geynta ee tubaakada iyo sigaarka. Guide waa horrayn xiiso iibka sii kordhaya, in xaaladaha faafinta failure sigaarka samayn doonaa ka sii yara murugsan. Haddaba shirkadda waxaa lagu qasbay in ay sharad ku saabsan horumarka cusub iyo popularization firfircoon oo waxay Been Abuuran.

Waxaa intaas dheer in wax soo saarka sigaarka, sida shirkaddu ay ku kasbadeen sumcad dunida oo dhan sida kafaala ugu da'da weyn tartanka "Formula 1-".