Marlboro (sigaarka) ah ayaa eegaya, qiimaha

Mid ka mid ah noocyada ugu qaalisan uguna garan karo waa Marlboro. Sigaarka ee brand this xitaa ka mid ah soo horjeeda ugu sintaan Haweejkiinna dhexdooda of sigaarka waxa ay la xiriiraan image ah ee Romney iyo daran - taliyihii oo ka mid ah prairies American. Dhab ahaantii xiiso leh waa in, marka hore, brand this waxaa la sameeyey iyo suuq gaar ah loogu dhagaystayaasha dhaddig. Waxaan isku dayi doonaa inuu kuu sheego sida ay u hore ma brand aad u barwaaqo ah ayaa noqday si la garan karo iyo halyeeyga.

Sida ay kulligood waxay bilaabeen ...

Ka hor inta aadan u sheegin sheekada Marlboro, sigaarka, si siman caanka ah ee rag iyo dumarba, aynu la xusuusto in galmo tabardaran bayaan sigaarka tubaakada aan bilaabay aad u dheer ka hor - dhamaadka XIX - qarnigii XX hore. Waxay ahayd waqti this si firfircoon horumarinta dhaqdhaqaaqa doodaa, ayaa difaacay sinaanta haweenka ee siyaasadda iyo kale ku biirinaya horumarinta nolosha. Laakiin marka lagu daro xuquuqda iyo fursadaha jinsi caddaalad loo siman yahay ayaa la ansixiyay iyo caadooyinka xun. ganacsadaha Mareykanka Philip Morris go'aansadeen in ay ka faa'iidaystaan xaalada iyo in ay qaataan sida Daaqad Misbaax ku rajo. In hore 20-mada ay qarnigii la soo dhaafay, ay ku horumarineyso oo soo saarta suuqa gaar ah, sigaarka Mudanayaal '- Marlborough.

Waayo Xaakimkii!

Midani dhagaystayaasha dumar ah sida soo saaraha weyn ayaa sameeyay wax walba oo ay u soo jiitaan dareenka iibsada iyo kuwa danaynaya in aad wax soo saarka. dhigyo sigaarka ahaa fudud sida May - «jilicsan sida May," iyo dallacsiiyey mid ka mid ah atariishooyinka ay caan waqtiga - Mey Uest. Ku xayeysiiso ee wargeysyada loogu tala galay dumarka, sida, tusaale ahaan, waxba tarayn Fair. Sigaarka "Marlboro" ka dibna la sii daayay iyagoo ku xidhan xadhig cas salka, marks qarinaayay ee lipstick, iyo filter ah, ku dheehan yahay ma aad u badan ilkaha sigaarka yellowed.

Waa maxay sababta loo yeedhay?

Waxaa jira dhawr nooc oo magaca Marlboro ah. Sigaarka sida ay mid ka mid ah, ayaa si la odhan jiray ka dib markii horyaalka ee tirinta codadka ee Churchill, iyo hufnaan xasuusta iyo ku dhawaaq mid ah xaashiyaha ayaa laga saaray. Aragti kale ayaa sheegay in magacani uu ka yimid magaca waddada - Marlborough Street ee New Jersey, halkaasoo Warshadda uu ku yaalay.

Crisis sida wakhti fursado cusub

In dabayaaqadii 50-mada ay qarnigii la soo dhaafay in majaladaha American daabacay waxbarashada on saamaynta sigaarka ku saabsan caafimaadka iyo horumarka ah ee kansarka. Sidaas darteed, 1958 noqday wax tar lahayn shirkadda. Marka la eego xaaladda cusub, waxaa la go'aamiyay in la beddelo dhagaystayaasha dumar ah oo ku saabsan mid ka mid ah taas oo qof kasta og yahay oo ku saabsan khatarta sigaarka, iyo cawaaqibka ay suurto gal, laakiin diyaar uma aha in la siiyo ilaa sigaarka. Qaybta lab ee bulshada ayaa ugu rajo saaraysa, laakiin waxaa jiray nacayb ah oo ku saabsan sigaarka sifeeyo, Mudanayaal ayaa loo arkaa. Ka baqaya dadka kale Jees jees, nimankii diiday in ay iyaga soo iibsato. Intaan Filibos Morris wajahay shaqo adag si ay u soo noqdaan ra'yiga ay shacabku ka sameysan tubaako la filter a. Si aad u xallin, ayuu lagu casuumay advertiser American tayo - Leo Burnett.

shaqo xirfadeed

Waa in dadaalka Burnett mahad u abuuray a collection of images in gudashada fikradda ah ragga dhabta ah: Drilling ceelasha saliidda iyo rakibayo of-sare sare, wariye dagaal iyo kabtanka badda daran, oo wuxuu boqorkii dalka Prairie ah - Romney ah. Qiyaastii image ah romanticized of Romney iyo Maraykanka iyo ololaha adhijir la dhisay advertising Marlboro. Sigaarka ayaa lagu soo qoraa iyo iibiyey faasaha "filter ma iman dhexeeya adiga iyo dhadhan." Iyadoo image this waxaa la abuuray image of halyeey oo ku saabsan dalka ee Marlborough iyo guys adag ka jecel brand this gaar ah.

Guulaha iyo daahfurtay

Waxa intaa dheer in olole advertising aad loogu guulaystay, waxaa xusid mudan in xaqiiqda ah in iibinta sigaarka sanduuqa qalin kartoonada a dabool leh taaba, oo la yidhaahdo Flip-top-pack, Marlboro ku noqday ciyaaryahankii ugu horeeyay ee suuqa tubaakada. Ka sokow Baakadaha in sida ku haboon iyo wax ku ool ah, mar kasta oo ay ka saareen dadka kale sigaarka ku soo bandhigay magac astaanta ah. pack Imaansho waxaa loogu talagalay by Frank Dzhanninoto. Sigaarka Marlboro Classics isla markiiba xafiday taasi oo ka duwan oo isku dhafan geesi ah oo ubax casaan iyo caddaan. Alliance xilli qurux badan, design horyalka Talyaaniga oo si caddaalad ah sare alaabta oo tayo leh ayaa keentay in xaqiiqda ah in, tan iyo markii ay 60s ee qarnigii la soo dhaafay, "Marlboro" sigaarka ayaa kor u xigtay ee ugu badan ee dunida.

Kumaan

Si kastaba ha ahaatee, Philip Morris ma waxaa joojin. In 1966, marka lagu daro Classics Marlboro bilaabmaa sii daayo sigaarka malawadka. Sannadkii 2008, soo saaraha ah ee brand habaysan, muujinayo saddex kooxood Marlboro: Gold, Fresh iyo dhadhan. Sidaas daraaddeed, taageerayaasha dhadhanka cusub ka heli kartaa qoyskaaga ku haboon sigaarka Fresh. Waayo, kuwa door bidaan dhadhan tubaakada hodan oo waxaa ka buuxda lixaad qaba ah, waxyaabaha ku haboon ka tirsan dhadhan. Marlboro Gold la qadariyo doonaa by macaamiisha kaasoo lagu qiimeeyo style iyo xarrago.

Intaas waxaa sii dheer, iftiinka miisaanka yar oo super sigaarka soo saaray ganacsi "Marlboro", kaas oo ka kooban nicotine kala duwan 0.8 si 0.4 mg, iyo cusbi - 4 ilaa 11 mg. The daaraysaa in line sigaarka Marlboro yihiin "iftiin aalladda".

dib u eegista macaamiisha

Inta badan kuwa door bidaan in sigaarka "Marlboro" waxaa loo arkaa ugu dheeli tiran ee brand labada qalcadda, iyo qaninimo, ee dhadhanka. Dabcan, kala duwanaansho of stamp this dhigay in Russia ay matalayaan 14 noocyada, laakiin sida caadiga ah, ka heli mid ka mid ah aad jeclaan dhadhanka, caba ayaa weli aaminka ah isaga loogu waqti dheer. Macaamiisha, gaar ahaan dhawaan, ka cabanaya in ay jiraan wax badan oo been-abuurka ah Marlboro. Sigaarka, taas oo halkii uu yahay qiimaha sare, inta badan abuur ah, sababtoo ah waa adag tahay in la helo asalka ah.

Intee in leeg?

Tan iyo bilowgii 2015 qiimaha Marlboro sigaarka brand, iyo sidoo kale waxyaabaha tubaakada laga saarayaasha kale, ayaa kor u celcelis ahaan 8-10 rubles. Tan waxa u sabab kororka kharashka wax soo saarka iyo canshuurta labixiyo cusub oo ku saabsan tubaakada. Dhammaadka xilliga qaboobaha, "Marlboro Classics" waxaa laga iibsan karaa in Moscow qiimaha of 90-100 rubles halkii pack. Si kastaba ha ahaatee, falanqeeyayaasha ayaa suuqa tubaakada Saadaasha u kaca oo dheeraad ah ee qiimaha sanadka gudihiisa. Connoisseurs door bidaan sigaarka brand soo saaray dalka Mareykanka ama in Europe ah, oo waxay yidhaahdaan in ay yihiin tubaakada tayo leh oo dheeraad ah. Internetka jira wax badan oo dukaamada online bixinaya sigaar ka Maraykanka iyo Europe, si kastaba ha ahaatee, in ay xaqiijiyaan xaqiiq tahay iyo tayada badeecadaha kaliya ka dib iibka. Sidaas socda galay been abuur ah oo soo jiidasho leh si sahlan in magac iyo dukaamada dhabta ah.