Horumarinta iyo tusaale ka mid ah advertising bulshada ee Russia

The asal iyo, sidaas awgeed, horumarinta advertising bulshada ee suuqa macluumaadka ku jira Russia la goostay sabab weyn oo daqiiqado. Tusaale ahaan Mid kasta oo ka advertising bulshada, hoos ku qoran, waxaa hadalka ku saabsan dhacdooyin badan oo ka dhacay Ruushka. In 1992, waxaa jiray videos ee "shinnida", "Wac waalidkaa" (Burenkov, "Domino" hay'adda). Oo khash-xiriirka bulshada, dhibaatooyinka dhaqaale iyo siyaasadeed ee Russia, horumarinta deg deg ah ee dembi hogaanka si demoralization ee bulshada, ay u sameeyaan nidaam cusub oo xiriir ku salaysan eegidda ee qiimaha hantida. gaadhista Public dadweynaha Ruush, taageero la'aan on qayb ka mid ah nidaamyada gobolka iyo bulshada ayaa sababay xaalad xumeyd ee dhibaatooyinka jira iyo bixitaanka kale - bulshada. Waxa jirtay baahi cad isbedelka siyaasadda dadweynaha. Qalab siyaasadan ahaa advertising bulshada.

Sida WSWB yaraantaadii

advertising The Ruush bulshada sida nooc ka mid ah macluumaadka iyo xayaysiinta dhaqdhaqaaqyada jiraan in ka badan toban sano, ee dalalka of West ah - in ka badan hal qarni. In Federation Ruush ee 1993 waxaa la abuuray waxa loogu yeero Golaha Advertising ah, waxaa la kooban sida shirkadaha advertising, warbaahinta ( "Komsomolskaya Pravda", "Trud" - daabacayaa, NTV, "Ostankino" ̶ idaacadda, "Radio Russia", "Europe oo lagu daray "," tusaaale "̶ radio), iyo sidoo kale qaar ka mid ah ururrada aan dawliga ahayn - Charity Moscow iyo caafimaadka Foundation iyo kuwo kale oo badan. Ujeeddada abuurista Golaha tani waa wax soo saarka ee hal advertising alaabta ku saabsan arrimaha bulshada ah. xubnaha Its horumarinta tusaalooyin dhacdooyinka bulshada warbaahinta print ah, ka dhigi audio iyo video. booska aasaasiga ah Council ee ku salaysan yahay diidmada in ay sida ay calaamaddu ku saabsan wax soo saarka advertising ah.

Sidee u egtahay

advertising Bulshada, tusaalayaal qoraalka Council:

• xiriirka qoyska ee "Children waalidiinta." Tusaale ka mid ah bulshada advertising (text) ee qaybtan: "Waxay ku soo koray oo halmaamay waalidkiis Ha xusuusan inaad soo wacdo Waalid.?."
• xiriirka qoyska ee "Children in qoyska": ". Si aad u koraan ubaxa ah, waxaad u baahan tahay wax badan oo ka mid ah carruurta tamarta - ma ubaxa, iyaga siin jacayl dheeraad ah."
• Aragtida in nolosha ". Waxaa iyaga u bees oo dhan go'aansaday Waxaan dhisi nolosheena ha ka baqin isbedelka nolosha ..."

Categories Advertising Council

Golaha shirarka jaraa'id mowduuc si joogto ah la qabtaa, meelaynta ee wax macluumaad warbaahinta kale ee abaabulan, waxaa la qabtaa cayn kasta oo bandhigyo, tours. Waxay ka qayb qaataan tababarka gaarka ah ee shaqaalaha bulshada ee mashaariic cilmi-bulsho, taageero kasta oo suurta gal ay fuliyeen abuurka ah ee aan dawliga ahayn ururada, ururada, kooxood ayaa si firfircoon uga qayb maalmood theme ah:, Maalinta Carruurta ee Day deeq ee, maalinta dagaalka ka dhanka ah cudurka qaaxada, Day Health nololeedka, iyo d sidaas on.. In ururo badan oo aan faa'iido-Ruush waajibo iyo shaqada adeegga saxaafadda. adeeg-saxaafadeed Socio-nolaato Ururka ayaa waxaa la aasaasay sanadkii 1999. Ujeedada abuurka ahaa faafinta macluumaadka deegaanka iyo bulshada ee warbaahinta. The eed bilowga hawlaha ay tahay in la soo diri wargeysyada ku saabsan jiritaanka iyo hawlaha Ururka, hadda riix adeegga shaqeeya on dhowr jiho. Shaqaaluhu waxay diyaariyaan oo soo diro war-saxaafadeedyada ku saabsan falalka maamulka on arrimaha deegaanka, on guulaha ay duurka ku ah ilaalinta deegaanka, oo ku saabsan teknoolajiyada cusub, sharciga deegaanka iyo ka badan. SEU ayaa database gaar ah oo ku saabsan arrimaha deegaanka, taas oo in ka badan 250 xubnood oo ka tirsan Midowga iman. Sidaas darteed, adeeg-saxaafadeed of Midowga waxaa si joogto ah u jeestay oo ku saabsan 130 warbaahinta Ruush ah iyo kuwa shisheeye. Tallaabada A weyn ahaa bixitaanka ee Agency Ruush Macluumaadka Bulshada. maamulka Ruush iyo warbaahinta u jeestay adeegyadeeda. Tan iyo muuqaalka hay'adda ee nolosha bulshada haatan waxaa laga heli karaa tusaale kasta tallaabo of advertising bulshada (labadaba gaadiidka dadweynaha iyo meelaha kale ee dadku).

Xeerarkii Sharci dejinta ee advertising bulshada

advertising The Ruush bulshada jiritaanka sharciga si ay sharciyaynta. Qodobka 10 ee Sharciga Federaalka "On Advertising" sanadkii 2006 ayaa sheegay in xayeysiis adeegga dadweynaha loogu talagalay danaha Dawladda iyo dadweynaha, oo daba ururadda. Sharci- sharciyeynta ee bulshada shows advertising
abuuro shirkad xirfadeed in ay soo saartaa waxyaabaha bulshada, iyo kordhinta danta guud ee arrimaha bulshada oo muhiim ah. Tusaale ka mid ah adeegga bulshada si kor loogu qaado danaha dadweynaha waa ah ee category ah "advertising bulshada" ee tartamada oo advertising Ruush si caddaalad ah wax raadayn kara: xafladda Youth of advertising, iid advertising in Nizhny Novgorod, iwm ...

advertising Bulshada, tusaalooyin, ay aragti

Natiijada sahan cilmiga, kaas oo la sameeyay sanadkii 2000 in Novosibirsk (lug 60 jawaabeyaasha) ayaa tilmaamaya aqoonta yar ee advertising bulshada (25%), iyadoo tusaale u ah videos bulshada advertising on ACE iyo dhaqan ee waalidiinta iyo carruurta ayaa loo magacaabay ( "Wac waalidkaa"). Intaa waxaa dheer, soo jawaabay waxay dib u soo celin kulamo kala duwan on theme of qabatinka daroogada, AIDS, warbaahinta laga baahiyey. Waxay muujiyeen aragti wanaagsan in adeegga dadweynaha in 65% ka mid ah xaaladaha. 20% ma aanan arkin isticmaalka badan ee advertising, oo kaliya 15% qabaa ad this waa lagama maarmaan in formation of opinion bulshada.

Dhibaatooyinka bulshada sida mawduuc ama tusaale ah ee advertising bulshada

Dhammaan dhibaatooyinka bulsheed oo u baahan in la xuso iyada oo adeegga bulshada, waraysi dhagaystayaasha waxaa loo qaybiyey sidan oo kale in ay tahay wax aan macquul aheyn si loo ogaado arrimaha mudnaanta a. Sayidka, sahanka keentay in natiijooyinka soo socda:

• dhibaatada Balwadaha Mukhaadaraadka iyo Khamriga (dhibaatada kaliya kiciyey by jawaabeyaasha in meesha ugu horeysa ee muhiimadda - 65%);
• HIV-AIDS;
• ilaalinta hooyada iyo carruurnimada,
• ilaalinta deegaanka;
• formation of fikrad qaranka.

Sayidka, tusaalooyinka ugu fiican ee advertising bulshada ee Russia - waa kuwa in waxaa loogu talagalay on warqad, foomka of sawirada ama fursado kale oo saaray bandhigay dadweynaha ee goobaha dadweynaha, meelo ie ee ciriiriga ugu weyn ee dadka.