Facings - waxaa ... Goolal iyo Ujeeddooyinka

Ma muddo dheer ka hor, ereyga "adeegta" ka shaqeeya marketers, iyo qof walba waxaa la fahamsan yahay in sida uu u gaar ah. Waxay ku xiran kala dhex maray oo wax ku ool ah dugsiga of Western shirkadaha. Oo ninna ma laga yaabaa inay caadi hooseeyaha. Ma ku soo bandhigay alaabta, in qaybinta saxda ah ee barta ee sale. Facings ee ugu adeegta hadhay sahamin by sayniska. Dad badan ayaan muhiimad u tahay in la, inkastoo Waxaan fahamsanahay in habkan keenta in la kordhiyo in muda iibka, laakiin hab la garan ilaa dhamaadka.

Facings: waa maxay kani?

Under facings fahmi mid ka mid ah ugu adeegta hannaanka, loogu talagalay in lagu dul saarin furan ganacsiga waxyaabaha on gadhi is-adeega tafaariiqda warbaahinta la filasho in ay ku jiraan ugu badnaan helitaanka iyo aragti zone for a iman kara wax iibsadaa.

Fikradda ka qayib Ingiriisida ah ee "facings" - waa qof, wajiga of show ah. Taasi waa mudaaharaad ka mid ah wax soo saarka saxda ah si ay macaamiisha. farsamo warbixinta First waxay ku xiran tahay kala duwan iyo qadarka meel shelf ee wajiga.

Marka kala duwan ka badan tirada wejiga, dukaanka aan muujin karin alaabtii oo dhan for sale, iyo haddii lacagta waa wejigiisa aad u yar ka dhanka ah asalka ah ee kala duwan oo dhan, waxaa ka dhigi doonaa in hoos u dhac in baahida loo qabo unit.

Gool iyo Ujeeddooyinka

Ujeedada ka mid ah habka of facings - si loo hubiyo in midayso khasaaraha alaabta ee hal dhibic iibka. Malaha in macaamiisha in iibka ah ee kala duwan qaar ka mid ah unugga tegi doonaa, waa ku Dadaashid 100%.

alaabta Facings laftiisa dhigay laba hawlaha.

• Sifada loo on saarka macaamiisha gaar ah ama brand.

facings Tani - waa istaraatijiyad, oo tilmaamayo meesha uu tirada ugu badan ee sumadaha si aad u soo jiitaan dareenka iibsadaa. Habkani waa ansax ah dukaamada waaweyn, halkaas oo iibsadaa la soo gudboonaado mid alaabta ka mid ah. Xaaladdan oo kale, oo aad kala duwan waa in loo maleyaa in jagooyinka wanaagsan ugu of space shelf in ay ka fogaadaan "zones dhintay." Maskaxda ku hay in aad u ballaaran oo kala duwan oo kala firdhisaa dareenka of iibsadaa, taasoo dhalidda ee shelf. Tirada isitcmaalo sumadaha - laba ilaa afar.

• Ugu badnaan "qabsaday" meesha bannaan ee fiican shelf ay Kumaan.

hawshan macquul tahay iyada oo tirada unugyada ee alaabta la joogo on shelf ah. Haddii facings dhaxayn shirkadda karti "qabsatay" a armaajo oo boos weyn. Waxaa jira itimaalka sare oo u tartameen sidoo kale meelaha aad wax soo saarka.

Maxay sameeyaan?

Waxaa cad in gool ku filan si ay u caawiyaan gaaro natiijada la doonayo. Maxaa ka heli kartaa mecherndayzer, marka lagu daro gargaarka qaab ah dakhli lacag caddaan ah, iyadoo la kaashanayo facings:

• control - ilaalsan meel ka caawisaa in fulinta wanaagsan oo alaab ah;
• Qaabka ugu wanaagsan ee la isticmaalayo facings caawiyo inuu ka dhaadhiciyo iibsadaa marka aad dooranayso wax soo saarka si ay kooxda;
• facings - waa xaaladda brand ama shirkadda on goobaha tartan, awood u leh inay muujiyaan Fadilmo ee shirkada.

istaraatijiyad si sax ah loogu talagalay barakiyeen yar meel faa'iidada ama noocyada yar caanka ah ee alaabta on aag of darajo hoose. Sidoo kale waa fursad fiican si ay u cad in ay u tartameen in ay fursad ma sii noolaado.

facings saxda ah

Si aad meel shelf, merchandisers isticmaali karaan tabaha iyo xeeladaha qaarkood. Tusaale ahaan, habka aad caadi u ah - gelin in lala maamulayaasha ama warbaahinta maamulka. Iyada oo connivance shaqaalaha merchandiser ah ma ahan oo keliya hagaajin kartaa facings alaabta, gashan on goobta wanaagsan ugu, laakiin sidoo kale ka dhigi dhigin tartan furan faa'iido yar. In koorsada of socday eurooyin iyo hadal shelf.

noocyada facings saxda ah waa in laftiisa dhigay gool kale.

Marka hore, ee xisaabinta ee waxyaabaha mudnaanta waa in la joogo in ka badan oo kale oo ku. Sayidka, alaabtana ma zalozhivatsya doonaa. Tani waa mid aad u muhiim ah, haddii merchandiser u leedahay in la sameeyo cuntada.

Haddii kaliya shirkadda guulaysanaya suuqa, ma aad nuqul ka karaa falalka hogaamiye ee, maxaa yeelay, waxaad ku waayi kartaa shakhsiyadeed iyo in uu ka tago loolanka bilowgii.