Milkiilayaasha dukaamada online waa fikrad la yaqaan ee "e-commerce", si ay u bartey kaliya ogaado jawaabta su'aasha «e-commerce -. Waxa ay tahay" Laakiin hadii aad fiiriso in fact, waxaa soo booda badan oo Gudigga iyo muddada uu helo macnaha ballaaran.

E-commerce: waa maxay?

Fikradda guud waa sida soo socota: oo hoos e-commerce loola jeedaa hab gaar ah oo wax ganacsi ah, ku lug leh mid noqoshada ee tiro ka mid ah hawlaha la isticmaalayo xogta digital in bixinta badeecada ama siinta adeegyada / shaqada, oo ay ku jiraan Internetka.

Sidaas darteed, waa wax macaamil ganacsi, kaas oo la sameeyey by Habka danabeysan ee isgaarsiinta.

nidaamka E-commerce (nidaamka e-commerce) waa nooc ka mid ah technology, taas oo ka qaybgalayaasha siinayaa nidaamka doorashooyinka soo socda ee internetka:

• saarayaasha iyo kuwa alaabada alaabta adeegyada / - network qurbaan waxyaabaha ay u iibsada iman kara, iyo sidoo kale soo dhoweynta iyo ka arrinsashada amarada macaamiisha;
• macaamiisha (iibsada) - heli dooro on khayraadka Internet caadiga ah ee alaabta iyo adeegyada oo xiiso leh si ay qiimo iyo amar.

Inta badan tani waxay farabadan of bangiyada lacagta electronic.

Tiirarka ugu muhiimsan ee e-commerce

E-commerce ka mid ah:

• ganacsiga,
• sarrifka xogta;
• Fariin (via email, fax, gudbinta xogta by fax);
• wareejinta lacag;
• haayaha elektaroonik ah, diiwaanka, loox fariin;
• nidaamka xog ururinta ah;
• adeeg news,
• noocyada elektaroonikada ah;
• adeegyada macluumaadka;
• helitaanka Internet, iwm

Faa'iidada iyo faa'iidooyinka E-Ganacsiga

Nasiib darro, xataa da'da technology sare ay jiraan dad u maareeyaan in la yidhaahdo: "Ma fahmin newfangled e-commerce, micneheedu waa maxay haddayan iyo sababta loo baahan yahay oo dhan? Waxaan jeclahay inaan ka shaqeeyo jidkii hore. "

Nasiib wanaag, unit noocan oo kale ah, iyo haddii ay "dinosaurs" oo ka mid ah weli ka jiraan, in ay qabtaan ganacsigooda on mabda'a ah "afka" oo kaliya "ee" oo aan meel la taaban karin. mugga of e-commerce si degdeg ah u koraya, sida koritaanka users of e-commerce, taas oo ah dib u eegista wanaagsan oo keliya. Tan waxa u sabab faa'iidooyinka iyo faa'iidooyin badan:

• si weyn u dhimay suuq-geynta iyo transactional (amarada iibka) kharashka;
• xalin dhibaatadda of fog oo ka mid ah iibiyaha iyo iibsadaha ee meesha dhulka;
• shuruudaha samaynta dhexgalka toos ah ka qaybgalayaasha suuqa;
• ah ee suurtogal ah ee soo galaya suuqyada caalamka in shirkadaha yaryar iyo kuwa meel dhexaadka ah,
• suuqa uu noqdo mid hufan, ka qaybgalayaasha oo dhan Ganacsi dhakhso leh aad u hesho dhammaan macluumaadka loo baahan yahay: qiimaha wax soo saarka, marka la eego bixinta, dalab ku tartamaya shirkadaha;
• bixitaanka Business "ka hoosku": ficil ahaan u xaliyaan dhibaatada of dambi ah hababka suuqa, Jeedsada canshuurta, iwm

madal oo la heli karo hawlgallada E-Ganacsiga

Shaqadu waxa ay ka fuliyeen e-commerce u dhexeeya hay'adaha sharciga ah, labada gaarka loo leeyahay iyo kuwa dadweynaha, iyo sidoo kale inta u dhaxaysa shirkadaha iyo shakhsiyaadka.

Platform hawlgalka ka qaybgalayaasha e-commerce yihiin, ugu horreeya oo dhan, shopping online.

Sababo la xiriira jiritaanka ka qaybgalayaasha suuqa e-commerce in ay isticmaalaan ganacsiga socda iyo xawaalad,

• isdhexgalka geedka dhexeeya macaamiisha iyo kuwa alaabada,
• hirgelinta is-dhaafsiga electronic macluumaadka;
• bixinta pre iyo taageero post-iibka loogu talagalay macaamiisha, kuwaas oo soo iibsatay badeecada dukaanka online (ka sifooyinka alaabta ama adeegyada, tilmaamaha hawlgalka, dhamaanayey celinta iyo jawaab-celinta macaamiisha);
• fal iibinta alaabta / adeegyada / shuqullada,
• bixinta Electronic ee lagu iibsado (by kala iibsiga elektarooniga ah ee lacagaha by bangiga);
• bixinta ee maamulka badeecadaha, oo ay ku jiraan wax iibsadaa,
• xaaladda Management of codsiyada iyo adeegyada.

Baaxadda codsiga of e-commerce

Fields dhaqdhaqaaqa, taas oo ah e-commerce, waa mid aad u kala duwan:

• Suuq Internet;
• shopping online;
• hawlaha ganacsiga, kaas oo ka mid ah si ay alaabta (ama adeegyada), diyaarintiisa iyo lacagta;
• Wadashaqaynta shirkado dhowr ah oo ku saabsan mid ka mid ah website,
• Business Administration Organization (canshuurta, caadooyinka software, heshiisyada, iwm ...);
• xisaabaadka;
• gaadiidka iyo saadka,
• -celin ka macaamiisha, dib u.

heerarka Territorial of e-commerce

E-commerce waxaa lagu fuliyaa ee heerarkan soo socda:

• gobolka;
• qaranka;
• International.

Farqiga ugu muhiimsan ee ururka ee hawlaha ganacsiga ee kasta ee heerarka, kuwaas oo aan waa in content ku farsamada (sababtoo ah e-commerce waxaa lagu fuliyaa ee internetka, iyo waa caalamiga ah ee dabiiciga ah), iyo sharci-dejinta.

On suuqa shisheeye (sida soo horjeeda gudaha) si ay u hirgeliyaan nidaamka e-commerce waa xoogaa ka adag. Tan waxa u sabab farqiga nidaamka cashuuraha, xisaabaadka, kastamka, sharciga ee dal oo kala duwan.

Category e-commerce

Tani category ee ganacsiga loo qaybin karaa 4 nooc oo e-commerce:

• ganacsi-ka-ganacsiga (ganacsi si ay ganacsi);
• ganacsi-to-macaamiisha (ganacsi macaamiisha);
• ganacsi-to-maamulka (Administration Business);
• macaamiisha-to-maamulka (user iyo maamulka).

Tusaale ahaan, u jeeday "ganacsi si ay ganacsi" waa shirkadaha isticmaala Internet-ka si ay u fuliyaan amarada si loogu, qaata oo qaan ah iyo lacag bixinta.

Nooca "ganacsi si ay macaamiisha" - waa dukaanka caadiga ah online shakhsiyaadka, in si kale loo dhigo, waxa ay ka dhigan tahay e-dukaamada. Waa in la ogaadaa in tani ay tahay nooca ugu badan ee ganacsiga hadda.

By tilmaamayo "maamulka ganacsiga" waxaa ka mid ah dhammaan hawlaha u dhexeeya hay'adaha iyo wakaaladaha dawladda qaadeen. In Russia, tusaale cad waa goobta adeegga canshuuraha (soo jeedinaya suurtagalnimada of exchange elektaroonik ah) ama bogga internetka ee soo iibsiga dowladeed oo qandaraas.

View "user iyo maamulka" kaliya bilaabay in la sii faafin, waxa oo dhan xawaalad dhaxeeya shaqsiyaadka iyo hay'adaha dowladda qaadeen. Yaqaan adeegga Ruush ah "Dowladda Electronic" ama "portal adeegyada dadweynaha", tusaale ahaan.

Sidaas darteed, waxaan ku aqoonsado fikradaha aasaasiga ah ee e-commerce, waa, baaxadda iyo jilayaasha muhiimka ah.

ePN oo tusaale u ah guul e-commerce

Mid ka mid ah ugu caansan iyo popular in Russia tusaalooyin e-commerce waa-Ganacsiga e ah Partners Network ee (EPN).

ePN waa madal advertising ah in isku daraa barnaamijyo kala duwan affiliate ah ee qaar ka mid ah mashaariicda e-commerce ugu weyn (tusaale ahaan, Arbacada ah, AliExpress).

hawlgalka Wadista waxaa loo qabanqaabiyaa sida soo socota:

• webmaster kasta (waxay noqon kartaa blogger ama milkiilaha kasta oo kale oo aad bogga u gaarka ah) waxa laga diiwaan geliyay nidaamka;
• helo ay link gaar ah;
• Waxaa meelo code gaar ah oo ku saabsan bogga internetka ay - waxaa jira lammaane rasmi ah oo e-Ganacsiga Network Partners ee advertising xushay;
• ka dib markii qaab beddelidda ee goobta;
• kasbada boqolkiiba kasta iibsato booqdahaaga site gudbiyo by link affiliate ah.

WP e-Ganacsiga

Tiro badan oo dad ah ayaa hadda isha ku e-commerce in meesha ugu horeysa sababtoo ah waxay doonayaan waa in la abuuro aad web site gaar ah, dukaanka gaar ah online for sale ee alaabta iyaga u gaar ah. Si loo daboolo baahida this koraya, horumarinta ayaa ku urursan on abuuraya template e-commerce (template e-commerce). Waa maxay waxa ka hooseeya waxaa loo arkaa.

Mid ka mid ah tusaale ahaan sida uu yahay a template WordPress e-commerce. Waa plugin ah gaadhigii shopping for WordPress (mid ka mid ah nidaamka maamulka content ugu caansan), loogu tala galay ee abuurka iyo urur ee blogs). Gebi ahaanba bilaash ah oo kuu ogolaanaya martida inuu iibsado website-ka.

In si kale loo dhigo, plugin this kuu ogolaanayaa inaad si ay u abuuraan dukaanka online ah (ku salaysan WordPress). fur-in Tani e-commerce leeyahay oo dhan loo baahan yahay qalab, goobaha iyo fursadaha la xiriira baahida casriga ah.