Retargeting in "Yandex": sida loo taagay iyo sida ay u shaqayso?

Retargeting in "Yandex": waxa uu yahay, iyo sida inaan isaga la shaqeeyo? Kuwani su'aalo xiiso xirfadlayaal dhallinyaro ah iyo ganacsatada. Milkiilaha mid ka mid ah dukaanka online doonayo martida noqday iibka dheeraad ah oo kordhay iyo diinta sii kordhaya. Waa ujeedo sida iyo retargeting abuuray.

Fikradda ah "retargeting" erayada fudud

qalab A caan ah oo kor u qaadida shirkadda ee website - waa advertising xaaladeed. Users arki fariin yar oo muuqata, ku salaysan danaha iyo weydiimo search. macmiil badan tahay unobtrusively helo macluumaad ku saabsan shirkadda, wax soo saarka ama alaabta.

Ka dib markii link ka content, user loo qaadayo goobta markii ugu horeysay oo la ogyahay ku jira. View sawiro, akhri qoraalka, raadinayso macluumaadka saxda ah si ay go'aan ka. Sida habboon, macmiilka ka dhigaysa doorashada isla markiiba, laakiin xaaladaha intooda badan ka tagay goobta.

shaqada ee shirkadda - inuu ku soo laabto user in ay go'aanka. Halkaa marka ay marayso, shaqada ku jira retargeting ah "Yandex". Technology Tani waxay suuro gelineysaa in aad soo celiso macaamiisha goobta dib. Currently u bixiyey "shuruudaha xulashada dhagaystayaasha."

Retargeting kor u badeecada, adeegyada, ama links in dadka isticmaala, kuwaas oo hore u soo booqday goobta iyo waxaa lagu sameeyaa wax talaabo ah:

• sii joogi on page muddo ka badan 1 daqiiqo;

• ku dar waxyaabaha ay gaadhigii shopping, laakiin ma dalban,

• Waxaan daawaday, laakiin ma uusan ka iibsadaan;

• iyo wixii la mid ah.

Hawsha ugu wayn - in la kordhiyo waxtarka advertising. Iyada oo beddelaad ah Mudanayaasha habboon kordhay 35% ka user isla booqanaya goobta ee jeer labaad oo kale.

Macaamiloon ay la socotaa mabaadi'da retargeting lagama maarmaan ah si joogto ah si ay u fahmaan waxa aad looga qabto, iyo sida ugu wanaagsan ee ay ku fuliyaan. ilaa goob qalabka xayaysiinta in la gaadho, ka dibna natiijada noqon doonaa.

Retargeting in "Yandex": tusaalooyin

macmiil ka iman kara dib goobta saxda adag noqo. Internet waxaa ka buuxa la mid ah in kasta oo khayraadka kale, iyo inay dalab u gaar ah qaar badan oo ka adag sameeyaan.

Retargeting xusuusinayaa users jiritaanka goobta a in Yandex Advertising Network ee (Yan). Nidaamka yan ka mid ahaa tobanaan kun oo goobood oo ku saabsan internetka, mobile iyo Smart TV-codsiyada. Iyada oo ku xidhan saldhigyada, waxaad ka heli kartaa kumanaan kun oo hits per dhagaystayaasha diirada maalinta qiimaha ugu yar.

Scheme ee retargeting ka kooban tahay saddex marxaladood oo muhiim ah:

1. booqdaha A yimaado si aad goobta iyo qabata qaar ka mid ah ficil iyo caleemo.

2. Waxa uu si joogto ah u arka xayeysiis xaaladeed ee hawlaha yan la xiriira-on site in.

3. Waxaa yimaado dib goobta ka dhiga doorashada.

Hubi nidaamka ku dhaqanka waa sahlan tahay:

• Hel "Yandex" Internet-dukaan oo marada sariirta.

• Dooro khayraadka ku advertising xaaladeed.

• Browse alaabta dheeraad ah, ku dar mid ka mid ah dambiil iyo ka tago goobta.

Muddo ka dib, wax soo saarka la joogo in xayeysiiska on ugu khayraadka kale, shabakadaha bulshada iyo ciyaaraha mobile noqon doonaa. Haddii ay taasi dhacdo, markaas ganaax soco in retargeting "Yandex", wax ku oolnimada oo waa wax iska cad.

Technology Tani waxay aad u ogolaanaya in ay "Fartuun" ka iman kara advertising ah xaaladeed macaamiisha ilaa uu booqday goobaha kale ama isticmaala matoorada search.

Waa maxay noocyada retargeting, waxaa

Waxaa jira laba nooc oo retargeting on mabda'a ah ee shaqada:

• dhaqanka,

• search.

retargeting dabeecadda

Iyada oo ku saleysan daraasad hawlaha user on goobta. booqdaha The baadhayaa alaabta ama adeegyada, tusaha caleenta, filtarrada on ka mid ah dhulka, adiga oo waydiinaya su'aalo si ay u taageeraan. On mid ka mid ah waxyaabaha uu sii joogi karo muddo ka badan ee kale ah, ama xitaa ku dar in aad gaadhiga. Si kastaba ha ahaatee, iibka, uusan samayn aan iyo baxo dukaanka online.

Sababaha waxay noqon karaan kuwo badan: qof wareeri, badiyay Internet, u baahan tahay talo qof kale, laakiin natiijada ka mid ah - si aan la soo saaray.

retargeting Habdhaqanka ee "Yandex", goob kuwaas oo la sameeyey oo ku saleysan waxa falalka waxaa lagu sameeyaa by user ah, ayaa bilaabay inuu soo eg jiritaanka goobta oo dhan goobaha Yan.

Waxaa jira xayeysiis xaaladeed viewed la sheyga ama facooda qiimo yar yahay. Dalacaad on alaabta this ama adeegyada free gadashada bixiyeen.

Ujeedada ugu weyn ee retargeting habdhaqanka - inuu ku soo laabto user ee goobta iyo dhiiri iibka.

retargeting search

Its tallaabo qaadataa galay codsiyada account user si ay u baadhaan matoorada. Iyada oo ku saleysan xaqiiqda ah in qofka la raadinayo, xayeysiis soo xulay. soo jeediyay waxay u muuqdaan in bogagga search engine, iyo sidoo kale goobaha kale oo dhufto.

Waxaan ka fiirsan raadin retargeting ee "Yandex". Waa maxay waxa aad ka eegi kartaa by teeb in raadinta 1-2 jeer, "gogosha". Markaan dib u eegay goobo dhowr ah, in muddo ah ka dhex muuqan doonaa meel walba kuwaas oo xayeysiis ah:

• iibsan sariirta Satin linen la 25% sicir-dhimis,

• linen Bed (Ivanovo) qiimo macquul ah;

• iyo wixii la mid ah.

Ujeedada halkan waa in ay soo jiitaan dadka isticmaala goobta iyo in la kordhiyo xiriir la leh brand ah. Tani waxay kordhisaa wacyiga oo ka mid ah dukaan oo daacad u ah macaamiisha badan tahay.

Faa'iidooyinka retargeting

Faa'iidada ugu weyn ee retargeting waa in takhasuska dejiya oo soo bandhigay ee xayeysiis ku salaysan falalka sameeyaa by user ah. Macaamiloon arrintan si fiican u la tusaalooyin gaar ah.

1. Celceliska booqanaya goobta (1-2 booqdaha furay bogga, oo in muddo ah ay ku yihiin). In muuqashadii this, waa in fekero retargeting ee "Yandex": sida loo qotomiyey si macaamiisha ku noqonno oo badan oo ku saabsan dalabyo dukaanka bartaan? Dhammaan dareenka waa laydin siiyaa inaad goobta user ah in la furo bog weyn ama tusaha

2. Browse qaybaha la alaabo ama adeeg gaar ah. Ninka bartay sheyga, laakiin ma uusan dalban oo ka tagay. Sida caadiga ah, taasi dhacdo in kiisaska macaamiisha waxaa lagu baranayay dalabyo ka dukaamo kala duwan. Xaaladdan oo kale, retargeting caawin doonaan in ay soo jiitaan dareenka ee iibsada in wax soo saarka la doonayo by yahay saamiyada, dhimis, hadiyado ama gunooyin.

3. Product ku daray in ay dambiisha, laakiin waxaa jira amar ma jiro. Hawsha ugu weyn waa in ay dib ugu soo celin booqdaha bogga iibka. Sasabin si aad u dalbato si ay u caawiyaan dalab u gaar ah in ay adag tahay in ay diidaan.

4. Alaabada iibsaday ama adeeg ku amray. At this stage, hawsha qalab noocan oo kale ah sida retargeting ah in "Yandex" - sida loo sameeyo qaab si ay u sii daacad macaamiisha? Iyada oo advertising macnaha laga yaabaa in la xilliyo gaar waaniyey aad dukaanka, u sheeg oo ku saabsan iibka iyo ka dhigi joogto ah u iibsato caadiga ah.

Retargeting caawisaa kicin martida iyo macaamiisha iman kara marxaladaha oo dhan, ka search for alaabta ka hor si aad u iibsato.

The goobaha saxda ah:

• jiitaan xiriir cusub;

• wacyi brand,

• beddesho macaamiisha "qabow" "diiran";

• kordhiyo qaab beddelidda,

• loo hubiyo daacad u khayraadka.

Retargeting in "Yandex": nooc oo talooyin daafigaw

Waxaa iddinku sugan laba nooc oo retargeting lagu tilmaamay: dabeecadda iyo search. Sidoo kale kala saaro by dhagaystayaasha:

• Target.

• Qaybaha.

Farqiga been in xaqiiqda ah, kuwaas oo la soo bandhigi doonaa xayeysiis. Mid kasta oo iyaga ka mid ah waxay u baahan tahay qaar ka mid ah qaabeynta ka kaas oo natiijada ku xiran tahay. Laakiin marxaladda diyaarinta, labada kiis ee la mid ah, in aan la samayn karaa iyada oo aan falalka kale.

Diyaari reserved

shaqada wuxuu ku bilaabmaa diiwaangelinta xisaab on "Yandex". Marka boostada muuqan doonaa, iyo dhammaan adeegyada kale ee la heli karo si toos ah.

1. Isku soo qor "Yandex.Mail".

2. Abuur counter ah in "Yandeks.Metrika".

3. Dheellitir miiska "tubta".

4. ku rid on website ka hor ku dhow ah

5. Tag aasaasidda retargeting.

Samee olole ay ku "Yandeks.Direkte" waxay noqon kartaa isla markiiba ama ka dib dejinta bartilmaameedka ama qaybaha.

Retargeting target - gool dejinta

Trust ee retargeting "Yandex", kuwaas oo goob ku salaysan yahay doorashada ee diirada u saaran.

Ujeeddadu waa tallaabo user on khayraadka ah, taas oo keenta in natiijada la doonayo a. "Yandeks.Metrika" kuu ogolaanayaa inaad si ay u qeexaan 4 nooc oo ah hadafka:

1. Views.

2. Booqashada bogga.

3. javascript-dhacdo.

4. The diirada u kooban.

Waa arrin aad u muhiim ah in la qeexo gool, taas oo la "maxkamad" doona kooxda martida ah. xuduudaheedu kala duwan ayaa lagu wadaa nooc kasta oo khayraadka.

!!! Golaha. Waayo, dukaanka online waxaa lagu talinayaa in la isticmaalo ugu yaraan saddex ujeedo:

• item ku daray in ay gaadhigii, si aan loo soo saaray, bidix,

• macaamiisha oo booqday dambiil ah, laakiin amarka aan sameeyey,

• bilaabay nidaamka magalka, laakiin ku guuldareystay inuu kaamil ah, waxaan ka tagay goobta.

Tusaale ahaan, u bartaan sida loo qotomiyey goolka of "views":

1. Tag ah "Yandeks.Metriku";

2. Riix "Settings" ee menu toosan bidixda ka xigaba,

3. In bar menu on xaq, dooro "Ujeeddooyinka";

4. Sii magaca saaxiibtinimo (booqashada of pages);

5. Dhigay "View" (3 - taas macnaheedu waa in xayeysiis retargeting la soo bandhigi doonaa dhammaan martida u arkaan ugu yaraan 3 bogagga goobta);

6. Sax "Retargeting."

Sidoo kale, waxaad samaysan karta bartilmaameed kasta oo noocyo kala duwan oo xaaladaha.

Qaybaha retargeting - abuurka ah ee qaybaha

Waayo muujinaya xayeysiis qeybta gaarka ah ee dhagayste ka jawaab retargeting ee "Yandex". Sida loo reserved qeybta - prompt doonaa hage yar:

1. In Yandeks.Metrike in wararka tagaan.

2. Dooro "Wararka My".

3. Click ah "Warbixin cusub".

4. On guddiga sare, sheeg muddada warbixinta (by default bishii la soo dhaafay).

5. Wuxuu muujinayaa xaaladda "oo booqday ...." +

6. Dooro xaaladda "dhaqanka".

7. Calan category ah "waqti on site".

8. Sheeg "In ka badan 45 ilbiriqsi."

9. Save warbixinta.

Sayidka qaybiyay gabal of visitors joogay goobta muddo ka badan 45 ilbiriqsi. Waxay muujiyaan doonaa xayeysiis ah kuwaas oo abuuray dhagaystayaasha this.

Kooxda martida qeybta noqon karaa sifooyinka kala duwan, sida:

• da'da,

• dabaqa,

• goobta;

• xaddiga waqtiga on goobta, iyo wixii la mid ah. d.

Waxay noqon kartaa adiga kuu gaar ah ama isticmaal fursadaha diyaar-dhigay bixiyeen "Yandeks.Metrikoy".

• Kooxda martida New.

• Noqoshada Visitors.

• gaadiidka Search iyo wixii la mid ah N..

Joogitaanka qeybaha kala ee "tubta" - waa shuruud ah. olole advertising The, focus on natiijada, waa in ay bartilmaameed iyo qeybta, isku shuruudo dhowr ah.

Ololaha Advertising oo ad ah retargeting

Hadda oo ay gool iyo qaybaha loo sameeyay, waxaa lagama maarmaan ah in la abuuro olole advertising ah. Si arrintan loo sameeyo, u tag qaybta "Yandex".

Halkan, shaqo Socota iyadoo xilli hore u abuuray ah, ama cusub oo soco. Abuuritaanka iyo configuring olole ugu horeysay advertising - waa sheeko kale. Baadh arrintan si madax banaan, sababta oo ah in this article waxaan ka hadleynaa sida qalab sida retargeting ah ee "Yandex".

Sida loo dhigay ilaa xayeysiis pre-dhigay? Technology Tani waxay khuseysaa oo keliya in ay yan, sidaas darteed ololaha waa dooran istaraatijiyad ku dhufan "control Independent noocyada kala duwan ee goobaha," iyo gab bandhigay on goobaha search.

Dheeraad ah oo ku abuuray xayaysiinta. Ma jiraan xeerar adag, wuxuu isticmaalaa text, links iyo images. Soo qaado horyaalka soo jiidan doona dareenka booqdaha ee, ku qor xayeysiis iyo dar sawir oo xiiso leh.

Ku darista xaaladda retargeting

Tani punkt- tallaabo muhiim ah oo ku saabsan jidka u ah guusha. Its goob waa qaybta la mid ah hoos. By default aan la dhigay, waxaa lagama maarmaan ah inay riix "Add" button.

First, aan ka jawaabo su'aasha ah: shuruudaha kooxda (in retargeting "Yandex") - waxa uu yahay iyo sida loo xusho?

Kooxaha isu geeyo dhowr xuduudaheedu iyo qaybaha gool ka mid ah shuruudihii loo dejiyay. Waxaa loo qaybiyey saddex kooxood oo fulinta ee deegaanka group user ee kalfadhiga hal booqanaya goobta:

1. In ugu yaraan hal - waxaa loola jeedaa in user ayaa ka dhacay qeybta, ama hal himilo ah in fadhiga hal.

2. Sameeyey oo dhan - booqdaha iska leh qeybta la siiyo iyo sidaas ayaa gaaray ujeeddo gaar ah (tusaale ahaan, nin ka mid ah 35-40 sano si loogu sameeyo).

3. Ma dhammaan hal - macmiilka ma ay gelin gabal ah oo aan buuxin ujeeddo kasta.

Xulashada goob koox, iyo dar qeybaha bartilmaameedka.

Tallaabada xigta waa in la dhigay muddada gaadho hadafka. ikhtiyaarka ugu fiican waxaa loo arkaa inay muddo 10 ilaa 20 maalmood. Waxaa soo baxday in xayeysiis ah la soo bandhigi doonaa oo kaliya in ay soo booqda, kuwaas oo gaadhay goolka for 10-20 maalmood, natiijada ugu danbeeyay ka badan (bisha, laba, saddex sano ka hor) oo aan la tirin doonaa.

The final tallaabo - heerka

Macaamiisha yimaadaan on retargeting xayeysiis horeba "diiran", si aad u samayn kartaa dalab ka sareeya, laakiin aan ka yarayn Yan. Price ku xiran tahay miisaaniyadda, hawlaha, caymiska dhagaystayaasha iyo wixii la mid ah. Ku siiyaan talo gaar ah sida si ay u dejiyaan per-riix aad, Ma yeeli karno.

Calan aad dalab oo badbaadiyo goobaha. Hadda waxaad dhihi karaa geesinimo retargeting in la soo saaray ee "Yandex". goob la soo gabagabeeyo.

natiijada

Retargeting in "Yandex" - technology ah in kuu ogolaanayaa inaad "qabsadaan" rating, iyaga dhiiri si ay u qabtaan ficil. Waayo, dukaamo online waxaa muhiim ah in macmiilka ayaa soo saaray amar ah iyo lacag soo caga waxaa lagama maarmaan ah in la abuuro codsi oo la mid ah.

bartilmaameed si fiican u qaybiyay iyo qeybaha "Yandeks.Metrike" si ay u caawiyaan wax ka qabato dhagaystayaasha ugu habboon, lacagtana lagu dhaqaaleeyo on shows the macaamiisha "qabow".

Gaar ahaan lagu taliyay kuwa si walba dagaalamaan iibka iyo codsiga. Si habboon xaaladaha retargeting barbaro kordhin beddelidda ee goobta si ay u 30%, iyo sidoo kale macaamiisha cusub privlekaeyut, ka dhigi brand ayaa in ka badan la garan karo. Mid ka mid ah ma laakiin waxay ku heshiin karaan in ad ka joogto baxaya ma illoobi doono nagu saabsan.