"Pringles" - chips leh taariikh xiiso leh

Chips, Pringles - waa cunto fudud oo qalalan, diyaarisay iyadoo ku saleysan ee baradho ah iyo sarreen, brand ah waxaa iska leh Kellogg. "Pringles" (chips) ayaa maanta lagu iibiyo in ka badan 140 dal, shirkada dakhligeeduna iibka ah oo in ka badan 1.4 billion oo Dollarka Mareykanka.

fudud Kuwani ayaa lagu soo hindiseen Procter & Gamble (P & G) , taas oo bilaabay iibka ugu horeysay ee 1967. Shirkadda Kellogg iibsaday brand ee 2012.

Been "Pringles" (chips), wakiillo ka P & G doonayay in la abuuro qaab kan qumman iyo baakadaha, qaadashada cabashooyinka macaamiisha account oo ku saabsan cuntada fudud jabay iyo unappetizing, iyo sidoo kale ay goobjoog ka ahaayeen baagaga hawada. Cunto fudud siiyey qaab cusub oo u eg design koore ah, iyo baakadaha sameeyey qaab dhululubo ah xarrago leh, taas oo chips aan ku hanjabay "failure."

Natiijada cilmi-isku day July 2008 si ay u yeelaan nooc gaar ah oo chips fudud "Pringles" waxaa loo sameeyey. Halabuurka ee fudud, kuwaas oo ay ku lug leedahay% 42 kaliya ee baradho (chips baradho ee waa in aanay noqon in ka yar 50%) ka samaysan miisaanka haray istaarijka sarreen ah, bur, isku qasan oo leh saliidda cuntada, emulsifier, milix iyo xawaash. Sidaas darteed, wax soo saarka la badan tahay ayaa loo saarin karaa in ay ka cookies jeednaa ka kooban, oo ka kooban baradho.

Ka hadalka ku saabsan sida loo sameeyo chips "Pringles", waxaa la ogaadaa in wax soo saarka this waxaa la shiilay, ma dubay (lid ku ah aaminsan caanka ah).

Pringles iman dhadhan kala duwan. Standard Taxanaha ka mid ah dhadhan asalka ah ee cusbo iyo geed isbonji la, cream dhanaan iyo basasha, jiis Cheddar , beeralay iyo sooska dubo. dhadhan Qaar ka mid ah waxay noqdeen kuwo baahsan oo keliya in dalalka qaarkood. Tusaale ahaan, a "Pringles" (chips) la dhadhan sida is biirsaday haley, cheese basbaas, wasabi, hilib doofaar sigaar cabbin iyo curry, la heli karo oo kaliya in ay dadka deegaanka ee Boqortooyada Ingiriiska. Mararka qaar waxaa jira koob kooban, kuwaas oo dhadhankii xilliyeed. Sidaas, ka hor inta uusan ka soo baxay fudud dhadhan Greega, lime iyo suugo basbaas basbaas, suugo basbaas iyo farmaajo, pizza, basbaaska, Suugo dubo ee Texas iyo wixii la mid ah. Intaas waxaa sii dheer, dibada kulmi karaan "Pringles" (chips) isagoo sixitaanka "subagga ku yar".

Sida hore u soo sheegnay, ee dalal kala duwan dhadhankii fudud soo saaray si weyn u kala duwan yihiin karo. Sida caadiga ah, this ku salaysan yahay Dooratay macaamiisha ee gobolka a siiyey. Tusaale ahaan, in si joogto ah Mexico iibin dhadhan Pringles la jalapeno, iniin khardal malab, cheese la shiilay iyo uunsi Mexico. In Asia, shan dhadhan qalaad ayaa lagu soo bandhigay, kuwaas oo carsaanyo jilicsan-qolof ah, la shiilay haley, kelp, blackberries iyo qeedhin iyo sisin liin. "Pringles" (chips) la dhadhanka haley la shiilay - pink iyo algae - cagaaran.

In Maraykanka waqti ka waqti u muuqdaan in iibka laba nooc oo chips Xogo kooban - oo leh dhadhanka Tacos iyo cheeseburgers.

Wuxuuna xusayaa taariikhda astaanta ah, in aan ku xuso hadhuudhkii "Pringles" (chips), kuwaas oo laga helo dalalka qaar ka mid ah in horraantii 1990. Ay baakadaha la madoobaaday image ee "cartoon" forgeetada hadhuudh.

Maanta, Pringles xayeysiiyaa Maraykanka, Britain, Kanada, Australia iyo Ireland-dhigyo ah: "Sida ugu dhakhsaha badan aad isku daydo, waxaad joojin kartaa." In Russia, advertising u muuqday in bartamihii-1990, oo ay ku dhigyo waxaa ku habboon "isku day mar kale -. Hadda waxa"