Iibso "Technosila": dib u eegista macaamiisha iyo shaqaalaha

Brand "Technosila" - kuwa ugu garan karo in Russia. Tani waa mid ka mid ah dukaamada ugu weyn ee qeybta ka mid ah macaamiisha qalabka korontada. Aasaasay ka badan 20 sano ka hor, shirkadda "Technosila" sii wadaan in ay umuuruhu. Inkastoo wakhtiyada adag ee la xidhiidha dhibaatooyinka casriyeynta dhaqaalaha Ruush maanta, madaxda brand arki rajada ee horumarinta hawlaha cusub.

Waxaa ka mid ah qaybaha ugu firfircoon ee tafaariiqda casriga ah ee elektaroonigga ah - iibka online. Xaaladdan oo kale, haddii waqti hore, dukaano online ayaa loo arkaa in ay u tartameen dhibcood dhaqanka ee iibka, hadda dukaano off-line si firfircoon wax ku bartaan si ay u isticmaalaan qalab online si loo wanaajiyo ganacsi. Maanta, internetka - maarmaan gada badan channel ee xidhiidhka la leedahay macmiilka.

maareeyayaasha top sheegay in bartilmaameedyada "Technosila" inta badan waxaa sabab u ah isticmaalka firfircoon ka xaqa ah qalabka online isku. Ilaa heerkee kaabayaasha hawsha waa brand ah? Sidee ugu qanacsan tahay macaamiisha waayo-aragnimo oo leh shirkadda la eego booqashada dukaamada off-line oo dhab ahaantii gudbin si ay hawsha online?

sheekada brand

Shirkadda "Technosila", dib u eegista ah kuwaas oo ku sugan meel ka online tiro badan - mid ka mid ah dukaamada Ruush keentay in qeybta ee qalabka guriga iyo qalabka elektarooniga ah. Sida ay sheegayaan qiyaasaha kala duwan, shirkadda kaalinta ka mid ah shirkadaha sare ee Federation Ruush ah marka la eego isticmaalka meel tafaariiqda. Shirkaddaas oo fadhigeedu yahay "Technosila" 1993, laba ganacsato - Victor iyo Vyacheslav Zaitsev ee Moscow. Tan iyo 2001, brand waxay bilaabeen inay u muuqdaan in gobollada kale ee Ruushka. Ku saabsan rajada shabakad qaybinta "Technosila" dib u marketers badan Ruush ahaayeen ugu wanaagsan. By 2007, qayb ka mid ah ugu weyn ee dukaamada brand ku yaalla gobollada. Isla sanadkaas, waxaa laga furay dukaan ugu horeysay dibada "Technosila" - in Dushanbe, hoos heshiis taaso ah.

In 2010, hantida "Technosila", taas oo dib u eegista ah oo ku saabsan dhinaca ballaarinta dheeraad ah marka la eego dhibaatada ugu danbeeyay haday ma ahaayeen wanaagsan ee khubaro warbaahinta Ruush, u baxay inuu maamulka MDM Bank. Si dhakhso ah, si kastaba ha ahaatee, saamiyada laga iibiyey brand ee Dauria. A ayaa la bilaabay bishii February 2011, dacwad kacday "Technosila" brand. Comments ku saabsan ahaayeen xidhiidh aad u kala duwan ee deegaanka khubaro Ruush. Waxaa la og yahay in waqtiga dhegaysiga la xiriira kicitaan, xaddiga sheegashada of deyn ka badan 11 bilyan oo rubles. By dhamaadka 2011 shirkadda Dauria ayaa u suurtagashay in ay bixiso dhammaan deynta "Technosila", iyo tan iyo bilowgii 2012, network ee dukaamada loo furay albaabada ay macaamiisha. Laakiin ugu dhakhsaha badan ku filan, brand ah laga iibiyay koox ka mid ah maal-dhaqaale. In 2014, waxaa lagu dhawaaqay in "Technosila" biirto la tafaariiqle kale badan oo korantada iyo guriga qalabka qeybta - shirkadda "Tekhnoshok". Natiijada waxa ay aheyd mid ka mid ah ugu weyn shabakadaha ganacsi Russia qadar in ka badan 120 dukaamo iyo meelaha guud ee warbaahinta aad iyo aad 230 sq M.. m. "Technosila" brand waa hadda la joogo in dhammaan degmooyinka federaalka ee Russia, marka laga reebo bariga fog.

Shirkadda ayaa qorsheyneysa - in ay si firfircoon horumarinta qayb ganacsi online. brand leedahay "Technosila" macaamiisha dukaanka-celinta online helay in badan oo kala duwan. Degree of dareen, dabcan, aad u kala duwan, laakiin guud ahaan, macaamiisha Ruush waxaa iska leh shirkadda wanaagsan. hawlgalka hufan ee qaab-dhismeedka astaanta ah, aqoonyahanada waxeey aaminsan, in badan sabab u dhexgalka guul khayraadka "Technosila" iyo "Tekhnoshok", la heli karo waqtiga midowga. In mustaqbalka, shirkad ay qorshaynayso in ay maalgashi ku logistics, horumar ah ee IT-kaabayaasha, hirgelinta baarka CRM cusub iyo bilowdo kala duwan ee barnaamijyada daacad.

Isbeddellada jihada online

dhinacyada la xidhiidha horumarinta brand ee jihada online. Sida aan kor ku xusay, brand ah "Technosila" dib u eegista macaamiisha iyo dheeraad ah si firfircoon uga helo in meel Internet-ka. Fikrado ku saabsan tayada alaabooyinka lagu iibiyo dukaamada, iyo sidoo kale heerka adeegga, dadka Ruush ayaa muujiyey on portals badan oo kala duwan online. Tusaale ahaan, in kala duwan oo si caddaalad ah balaadhan oo ah dib u eegista marti "Technosila" in "ee Yandex.Market" - mid ka mid ah integrators ugu weyn ee iibka Internet Ruush.

Sida laga soo xigtay qorshaha ka hadlay sida ay hoggaanka brand ee waraysiga warbaahinta, shirkadda ayaa wajahaya hawsha - si ay u bixiyaan suuqa ku filan format ganacsi u gaar ah sida ku dayasho, kaas oo lagu dari doonaa loogama online iyo kaabayaasha line offline. Waxaa la qorsheeyey in ay maal-horumar ah ee goobta, kordhinaysaa aqoonsi ee isticmaala warbaahinta Ruush. Sida laga soo xigtay khubaro badan, la xirrira dib u eegista ah "Technosila" dukaanka, xaqiijinta guul ujeedooyinka brand ee inta badan ka hortagi karaa isbeddellada dhibaataysan ee qeybta ka. Si kastaba ha ahaatee, falanqeeyayaasha ayaa sidaa leh, ee dukaamada Ruush casri ah wax ku ool ah loo horumariyo karaa haddii loogama habboon arrinta mudnaansiinta ee iibka online iyo offline. Dhab ahaantii, in qaabka guud ee qorshahan, iyo malaha wuxuu sameyn doonaa "Technosila". Durba, sida ay sheegayaan wararka ilaha qaar ka mid ah, saamiga iibka online in shirkadda abuuraa ku saabsan 20% ka mid ah ay dakhli suuqa Ruush. Waxaa la filayaa in tiradaasi kori doono.

mariyo offline!

Si kastaba ha ahaatee, maareeyayaasha top "Technosila" wareysi uu siiyay warbaahinta muujiyo xaqiiqada ah in goobta iibka offline sidoo kale la diyaarin doonaa. First of dhan, in dhinaca taageerada kaabayaasha qayb internetka ee ganacsiga. Taasi waa, macmiilka, online wax ka dalban, waa in ay u yimaadaan ee ku anfacaya oo uu dukaanka iyo soo qaado aad iibsatay awoodaan. Sida for tirada dhibcaha off-line of network, waxaa la rumeysan yahay maamulayaasha shirkadda, aan si weyn u beddeli doonaa mustaqbalka dhow. Waa in la ogaadaa laga yaabaa in dib u eegista ah ee dukaanka "Technosila" inta badan waxaa ka mid ah dhinaca of meesha qodobada gaarka ah ee iibka. Macaamiil badan ayaa mahad sahlanaato ee goobta ee inta badan oo iyaga ka mid yihiin correlative la juqraafiga ee ka jira magaalooyinka iyo kaabayaasha gaadiidka ee degsiimooyinka. Haddii siyaasadda waxa lagu gartaa ah dukaamada ku filan deegaamaynta dhan-loogu talagalay in ay sii wadaan, markaa brand ee uu haysto fursad oo dhan, Khubarada ayaa leh, in la dhiso hab wax ku ool ah xiriirka ka dhexeeya qayb online iyo offline of model ganacsiga.

marketing Online

Mid ka mid ah ama qaab kale, "Technosila", sida laga arday ku comments of maamulayaasha, xoojiso kobci doontaa-line jihada. Maxay yihiin wajiyo muhiim ah oo istaraatijiyad brand ah marketing hirgeliyo qaabka guud ee siyaasadaha ku habboon? Waxaa la wareegay, gaar ahaan, la qabsashada ee shirkadda ee model ganacsi si sifooyinka dhaqanka macaamiisha ee muwaadiniinta. Tusaale ahaan, dad badan oo casri ah go'aan helitaanka of nooc gaar ah oo alaab ka hor labada waxay u yimaadeen inay dukaanka.

seenyo caadiga ah waa sida soo socota. First, iibsadaa dhigaysa doorashada ee alaabta ku salaysan qiimaha iyo ugu wanaagsan ee ka barta of view of qaab wax soo saarka. mid Markaas Reads yaal eegista waaweyn ee goobaha online. "Technosila" in "ee Yandex.Market" - mid ka mid ah dariiqooyinka ugu caansan on this topic - waxaa laga helaa ku comments of user ku filan inta badan. Foomka ra'yi oo ku saabsan alaabta ku saleysan oo ka mid ah sifooyinka oo waayo-aragnimo shakhsi ah oo ku saleysan sawiro, videos, iyo comments in dib u eegis, iibsadaa aado dukaanka kuugu dhow ee silsiladda si ay u soo iibsadaan alaabta ugu haboon.

Sidaas darteed, ka hor inta aad tagto barta iibka, dadka macluumaad ka tusaha online on shabakad goobta qaybinta bartaan, fikradaha dadka kale ee ku jira dib u eegista on shabakadaha bulshada. Mararka qaarkood waxa uu xitaa ka sii dheer tahay talo khabiir si toos ah dukaanka ku qaadataa. Sayidka, sida ay Technosila madaxda ' "dhibic off-line of sale jirsado ka iibka firfircoon unit kaabayaasha u qabata inta badan shaqada habkii ay ku.

Tools Online

Maxaa si gaar ah qalabka "Technosila" waxay u baahan tahay si ay u hirgeliyaan si ay u hirgeliyaan barnaamijka horumarinta ee iibka online? Waraysi uu la yeeshay madaxda u ahaa warbaahinta brand muujiyay theses, gaar ahaan, baahida loo qabo in hordhaca ah ee a IT-madal cusub, oo ku salaysan ka shaqeynayaan site. Waxaa sidoo kale la qorsheeyay in ay sii hagaajiyo brand nidaamka logistics ah. In kasta oo xaqiiqda ah in qayb noocan oo kale ah, sida bixinta, "Technosila" (dib u eegista khubaro ah oo iibsada badan u xaqiijin) guud ahaan tartan la dukaano kale, shirkadda, sida muuqata, ma doonayaan in ay halkaas ku joojiyo. Oo tanu waxay u badan tahay inay saamayn ugu wanaagsan on hirgelinta qorshayaasha ku dhawaaqay of brand ah.

Gaar ahaan, waxaa loo maleeyey in wax iibsadaa waxay dooran karaan ikhtiyaarka ugu haboon la gaarsiiyo of alaabta ku salaysan qiimaha wanaagsan ee lacagta, iyo heerka diraya. Waxaa laga yaabaa in, sida laga soo xigtay madaxda "Technosila" waxay noqon doontaa gaabis ah, laakiin bixinta lacag la'aan ah, ama uu muujiyo, laakiin waxay yeelan doonaan si ay u bixiso. Sidoo kale laga yaabaa inay fursado dheeraad ah saadka. Haddaba shaqeeyaan "Technosila" (dib u eegista ah shaqaalaha wasaaradaha kala duwan ee shirkadda this si loo xaqiijiyo) waxa ay inta badan ay sabab u tahay qeexidda hawlgelinta brand raaxo leh gaadiidka iyo xogo adeegyada, saxiixa heshiiska. Moodayay isdhexgalka dhagan khayraadka tafaariiqle ee lamaanahaaga kaabayaasha.

maal barnaamijka

Barnaamijka qabsashada "Technosila" in fikradaha cusub ee iibka, kaas oo lagu sii cusleeyey doonaa in jihada online ku lug leedahay maalgelin weyn. Sidaas daraaddeed, in ilaha qaar ka mid ah waxaa jira calaamado muujinaya in brand ku yeelan doonaan in ay maalgelin ku sameeyaan kaabayaasha cusboonaysiinta dhowr boqol oo milyan oo ah rubles. ilo la filayo ee miisaaniyadda - maal ah saamileyda, iyo sidoo kale kaydka brand gudaha. Qaar ka mid ah khubarada aadka u mahad siyaasadda ee shirkadda ee dhinaca of qoondeynta wax ku ool ah ilaha dhaqaale. Tusaale ahaan, marka la midoobin laba magac - "Tekhnoshok" iyo "Technosila" (shaqaalaha dib u waaxda muhiim ah marka la eego hannaanka ku biirto this xaqiijin), dib-u-brandingeksperten iyo meelaha kale ee la qabsashada waddanka waxaa lagu xallin kharashka maalgelinta ugu yar. Waxaa intaa dheer, ay sabab u tahay midaynta la "Tekhnoshok", sida laga soo xigtay madaxda "Technosila", qaar badan oo ka mid ah kharashka la xiriira casriyeynta ee IT-kaabayaasha, iyo hawlo kale, ka tarjumaysa siyaasadda cusub ee shirkadda, hoos u dhigi doontaa.

marketing wax ku ool ah

Fiirso sida ugu istaraatijiyad marketing ee brand ee dhaqanka. Iyadoo baaritaan dhinaca la xiriira naga caawin doontaa dib u eegista ee dukaanka "Technosila". Moscow, St. Petersburg iyo magaalooyinka kale ee waaweyn ee Ruushka, sida khubaro rumaysan, sameeyaan suuqa a noqon kara tilmaame kalsoonaan karo oo ah hirgelinta guul fikradaha iibka brand ku lug leh is-dhexgalka wax ku ool ah online iyo offline qayb ganacsi. Maxaa users leh oo ku saabsan waayo-aragnimo ah ee dhexgalka ah "Technosila"?

dhimis

Waxaa ka mid ah fursadaha ugu soo jiidashada badan ee ay bixiyaan "Technosila" - dib u eegista macaamiisha this xaqiijin - Barnaamijka celin. Tusaale ahaan, marka aad ka dalban wax soo saarka badan iyada oo qiimaha goobta iibka waa ka raqiisan yihiin iibsiga wax soo saarka isla dukaanka. Waxa kale oo door muhiim ah ka marketing "Technosila" siyaasadda u badan tahay inuu ciyaari a codes promo. iyaga oo isticmaalaya, macaamiisha sidoo kale ka heli kartaa qiimo dhimis dheeraad ah. Leedahay brand "Technosila" dukaanka online (dib u eegista macaamiisha lagu gartaa degree ku filan appreciable of wanaagsan saaraysa) ku siinayaa fursad si aad u hesho qiimo dhimis ku haboon marka si toos ah loogu habeynayo alaabta. Si arrintan loo sameeyo, waxaad u baahan tahay in ay galaan code dhiirrigelin duurka ku gaarka ah ee codsiga design ka.

Ikhtiyaar kale si aad u hesho dhimis ee "Technosila" - noqotay farsamo hore. brand ayaa sidaas ka warqaba arrin ka mid ah nidaamka dukaano Ruush ay barnaamijka u gaar ah gudahood oo caan ah. Xaaladdan oo kale, dukaanka "Technosila" - dib u eegista macaamiisha this xaqiijin - inuu diyaar u yahay in ay qaataan qalabka jirka ka mid ah aqalka iyo keenaan mid cusub waa. Xubnaha sare mahad adeeg u dhigma.

Adeegga iyo jawaab-celinta

Dhab ahaantii, waa maxay faahfaahinta ku saabsan heerka adeega ee "Technosila"? Maxay yihiin dad leh oo ku saabsan waxa dadka ka tago dib u eegista on portals mowduuc? "Technosila" dukaanka online abaabulan, sida muuqata, heer tartan. waxaan dhihi karaa wax la mid ah oo ku saabsan qodobada off-line of network iibka?

Ogsoonow in dib u eegista macaamiisha ah, booqashada lahaa khibrad dukaamada brand, waa inta badan shakhsi ahaan. Haddii u macmiilku si gaar ah u aragto sax ah isla heerka adeegga, ka kale ayaa sheegay in maadaama ay tahay wax aan macquul aheyn in la iibsadaa xiriiraan. cabashooyinka macaamiisha kulan in qaar ka mid ah network iibka dukaamada la taliyayaal iyaga fiiro ku filan. In kastoo, waqti isku mid ah, dadka isticmaala badan ayaa muujiyay in comments ku saabsan waxqabadka-dhaafka ah ee Technosila shaqaalaha ' "marka la eego xidhiidhka ay la macaamiisha ah, dadka qaar ugu yeedhaan dhaqanka this daakhilaad. Su'aasha weyn, dabcan, qaar ka mid ah hababka dhexgalka helana wuxuu qabanqaabiyaa inta badan ee Russia. Hal dhibic kaliya ee aragtida ku saabsan arrintaan ay u badan tahay in ay wax aan macquul aheyn.

Waayo shabakad tafaariiqle badan oo muhiim ah in la tayada-celin ka soo iibsadaa. Sidaas khubaradu macaamiisha badan brand, qoraal ahaan, gaar ahaan, "in Yandex.Market" dib u eegista. "Technosila" arrintan la xiriira wuxuu leeyahay khayraad ku filan tartan. Tusaale ahaan, si loogu daweeyo ee macaamiisha ku saabsan dhammaan arrimaha la xiriira - damaanad Remón, dhimis caymiska - shirkadda furay line kulul, kaas oo laga bilaabo 9:00 subaxnimo si 21:00. Sidoo kale, iibsada su'aalahaaga in shirkadda diri karaa e-mail, la tilmaamayo xiriirada kaas oo dukaanka markaas awood u yeelan doonaan inay la xiriiraan macaamiisha.

macaamiisha brand, iyo sidoo kale khubaro badan oo duurka ku ah e-dukaano odhan tayada sare ee adeegga iyo taageerada la tashiga ee "Technosila". Dareenkan, brand leeyahay kaabayaasha aad u tartan rasmi ah iyo shaqaale tababaran oo ku filan. Shirkadaha qabsan karaa oo kaliya khayraadka ku haboon in istaraatijiyad marketing ididiilo.

faa'iidooyinka tartanka

Shirkadda "Technosila" - brand sii kordhaya. Isaga oo guul, Khubarada ayaa leh, inta badan la xidhiidha ballaadhinta waqtigii of kala duwan. Haddaba haayaha tafaariiqle ee - tobanaan kun oo ciwaan oo kala duwan. Mid kasta oo iyaga ka mid ah waxaa la siiyaa macluumaad ka turjumaya sifooyinka iyo sifooyinka alaabooyinka kale ee macaamiisha. Sidaas darteed, aragti kale oo tartan ah ee astaanta ah - content macluumaadka ee xidhiidhka la iibsadaa. Haddii loo baahdo, adeegga taageerada "Technosila" had iyo jeer diyaar u ah inay bixiyaan wixii macluumaad dheeraad ah oo ku saabsan technology fuliyo. Waxay bixisaa in ay horumarinta shaqaalaha brand dareenka weyn. Gaar ahaan, waxay si joogto ah uga qayb qaataan tababarro ku koorasyo gaar ah.

Waxaa ka mid ah oo kale oo muhiim ah faa'iidooyinka tartan ee shirkadda - tiro badan oo shaqada iyo adeegyada xarumaha tayo sare leh. Waxaa jira, sidaas darteed, ma aha oo kaliya in magaalooyinka ugu weyn ee ay ka shaqeyso "Technosila". St. Petersburg (shirkad dib u eegista macaamiisha caasimada waqooyiga si loo daboolo goobaha online gaar ah si joogto ah), Moscow - magaalada halkaas oo macaamiisha ah waxaa dhif ah la yaabay tayada sare ee adeegyada u dhigma. Tani, markeeda, waxaa inta badan ka dhiman yihiin gobollada. Si kastaba ha ahaatee, xarumaha adeega "Technosila" soo bandhigay magaalooyinka reer Russia ee kala duwan oo ku filan balaadhan oo ah shaqada, sida laga soo xigtay dadka isticmaala badan, ka tago comments, iyagoo niyad fiican oo si buuxda u waafaqsan baahida macaamiisha. iibsada badan ayaa sheegaya in marka la eego damaanad ee "Technosila" ku lug qadar badan oo ah adeegyada lagu bixiyaa lacag la'aan.