Dakhliga laga dhimay saafi ah, gaar ahaan go'aanka uu

dakhliga saafiga ah laga dhimay - qiimaha la filayaa of dhaqdhaqaaqa kaashka ah, taas oo hoos u dhigay qiimaha barta gaar ah wakhtiga. Inta badan, qiimaha this waxaa loo xisaabiyaa inta lagu guda jiro gorfayn qiimaha-faa'iidada berrinkii maal-dakhliga mustaqbalka.

Waa maxay discounting

Waxaa lagama maarmaan ah si ay u qeexaan fikrad sida discounting. Tan waxaa keentay in qiimaha go'an ee hadda, kaas oo la sameeyo heerka gaar ah. dakhliga laga dhimay saafi ah loo xisaabin waa in si ay u muujiyaan qiimaha dhabta ah ee qaddarka lacagta ee la heli karo in joogitaanka mawduuca maanta, laakiin iyada oo la tixgelinayo saamaynta arrimo kala duwan ee mustaqbalka. Sal looga dhigayo xisaabinta, kuwaas oo sababo sida:

• maalgelinta ee lacagta this ee hawlaha kale faa'iido si ay u helaan faa'iido mustaqbalka;
• hoos awoodda wax iibsiga oo ka mid ah lacag iyo sicir bararka,
• khatarta ah ee aan helin faa'iido laga filayo.

Dhalidda: ay heerka gudaha

dakhliga laga dhimay daahir yahay aasaas u ah fulinta xisaabinta heerka of laabto, taas oo ku siinayaa sharaxaad ku saabsan ROI. Inside dhalidda ee waa in heerka sicir-dhimista, taas oo ka dhigaysa dakhliga uu noqdo eber.

Qiimaha saafiga ah: Formula

Wixii ka soo baxa ee dhaqdhaqaaqa kaashka, guud ahaan kor u soo koobay a hadba waqti cayiman (bil kasta, quarter iyo sanadka) gudahood. In si kale loo dhigo, a full kaashka waa loo siman yahay si ay u soo tiriya reer reer dhammaan tallaabooyinka la taaban karo.

dakhliga ugu badan ee saafiga ah dhimis, hufnaan mashruuca. In case of Maal-qiimaha negative ansxiyey khasaaraha (oolnimada low).

socodka faa'iido

nidaamka marketing ganacsi kasta oo abuuri dhan shuruudaha ay hawlgalka ku ool ah si ay u kordhiyaan faa'iidada. Si kastaba ha ahaatee, waa in ay tixgeliyaan kharashka oo dhan oo la galay waxaa laga yaabaa in ay hay'ad ganacsi. Sidaas darteed, wax faa'iido uga fulinta mashruuca waa in foomka of farqiga u dhexeeya dakhliga ka soo kacay shuqulkii on fikradda ah oo aan isticmaalkiisa.

TUSAALE go'aaminta dakhliga laga dhimay net

In shirkadaha kala duwan ee hawlaha la ixtiraamo madaxda shaqada siin khubaro si ay u xisaabiso Qiimaha net. Tusaale, waa mid baahsan oo duurka ku ah bixinta, - Hay'adaha advertising.

Inta badan dakhliga advertising oo ka mid ah ilaha dhaqaale iman ka xayeysiiya ah. Iyadoo hordhaca ah ee mashruuc cusub, qadarka dakhliga waa in la kordhiyo. Xisaabinta ee saamaynta dhaqaale waa la dhimay si summation ee qiimaha farriimaha advertising helay adeegyada si qurbaannadooda. Iyadoo codsiga loo qabto ama cusub sida qaab (tusaale ahaan, advertising Internet) xoojisaa u-ekaanta iyo dadka. Iyada oo la kordhiyo qiimaha kirada ee dhismayaasha loo isticmaalo advertising ama sii kordhaya qiimaha gelinayn ah madaxda advertising inta badan hay'adaha advertising macno tahay in la beddelo nidaamka binta oo ay meelaynta iyo galaan, tusaale ahaan, lacag bixinta ee macmiil kasta qayb.