AdWords Google: content dejinta

Mid ka mid ah siyaabaha ugu wax ku ool ah oo casri ah si kor loogu qaado ganacsigaaga online waa in la isticmaalo advertising xaaladeed. Tani waxaa si gaar ah calaamadeeyay in ad ah in user a arkaa marka uu galo su'aal search on xigta Google, "Yandex", iyo wax kasta oo kale search engine a. Sidaa darteed, waxaa iska cad Faa'iidada ugu weyn ee noocan oo kale ah farriimaha - waxay beegsanayo. Man arkaa advertising on xiisaha uu ku xiran, sidaas darteed, waxay u badan tahay in ay booqdaan khayraadka bartilmaameedka. Waa maxay faa'iidooyinka kale in habkan iyo sida reserved content ee Google AdWords waa in la fuliyaa, si ay u soo bixiyey gaadiidka ugu goobta?

Faa'iidada of advertising xaaladeed

Waxa intaa dheer in diraya cinwaanka saxa, advertising macnaha uu leeyahay faaidooyin kama taagna:

• waa dareemi iyo qabsatay dareenka user ee ka ilbiriqsi marka hore ka dib markii uu helo natiijada, si ay u bixisaa 100 caymiska% ka mid ah dhagaystayaasha bartilmaameedka;
• waa ka badan ayaa dhaqaale ka badan print, TV iyo advertising radio, sida aad bixiso oo keliya qasabno (guurka) isticmaala, ma for muujinaya dhan iyo, sidaas darteed, loo yareeyo kharashka kuwa dadka aan xiiso aad ad;
• advertising sida waa degdeg ah, waxa ay maamushaa maalintii oo dhan, iyo sidii si deg deg ah saxo;
• Google ayaa dhagaystayaasha weyn in shaki kordhin doono tirada booqashada your site,
• waxtarka meelaynta noocan oo kale ah waa wax fudud si ay ula socdaan iyadoo la kaashanayo AdWords ee Google, qaabeynta kuwaas oo hoos ku qoran la soo bandhigi doonaa.

Sida for this gaar engine search ee Google, xataa dooran kartaa waxa uu noqon doono diyaar u ah inay bixiso - waayo aragtida, qasabno, ama beddelaad (ie, kuwa isticmaala kuwa ku dhaqan qaar ka mid ah tallaabo kale oo aan ahayn Daawashada - .. geliya dambiishii ay alaabta ku jirtay diiwaangelinta, soo iibsan wax, iwm n.).

Haddii gargaarka qanciyay aad sii wadi kartaa in talaabada ugu horeysa ee la abuurayo content. Guud ahaan, shuqulka oo dhan lagu qaybsan yahay wajiga diyaarinta (doorashada ee keywords muhiim ah oo taban, text ad, iyo in la abuuro qurxino waxaa si) iyo fulinta, ie. E. dhigaya ee advertising Google AdWords, dejinta doorashada miisaaniyadda, iyo wixii la mid ah. N.

Tallaabada One - Xulashada keyword

Si aad u hesho keywords - kuwa on taas oo user ay awood u hesho ad noqon doonaa, waa in aad isticmaasho jadwaliye gaar ah. Waxaa laga heli karaa goobaha Google AdWords. In si ay u soo qaado ee "furayaasha" khasab ma aha in si wareeriya ka badan sida uu u ekaan karo wax soo saarka gaar ah si ay u iibsada iman kara. Just galaan magac oo bal arag waxa kala duwanaansho, sida laga soo xigtay tirakoob, users xiiso inta badan. Tusaale ahaan, search a keyword for "alaabta carruurta" ayaa sidoo kale raadinaya "alaabta lagu ilmaha", "Guddoomiyaha Shop", "adduunka carruurta". furayaasha wuxuu noqon doonaa oo u dhaw in waxa aad siin, fursadaha more aad qabto helitaanka iibsadaha ah.

Tallaabada labaad - doorashada ee keywords negative

Dejinta advertising ee Google AdWords soo bixin doonaa sidoo kale waxaad cayimi keyword diidmo ah, t E.., Kuwa taas oo dadka isticmaala ma hesho ad, sidaa darteed uma baahnid in aad bixiso kharashka guurka dan lahaa. iyagu waa on mabda'a isku mid ah, sida furaha. Tusaale ahaan, haddii aad leedahay dukaan kids 'in Kemerovo, weydiinta "play ilmahaaga" adiga, "alaabta lagu ciyaaro ee carruurta si ay u iibsadaan Moscow" - ma, sidaas darteed, waxay noqon mid ka mid ah erayada negative noqon lahaa "Moscow". Saaro, sida caadiga ah, ma aha oo kaliya shuruudaha juquraafi. Waxay noqon kartaa kala duwan, taas oo aadan ku ganacsan (tusaale ahaan, kursiga curyaamiinta ama baaskiilada carruurta), isku-dar ah "gaarsiinta", "non-caddaan ah", iyo in ka badan.

Tallaabada saddexaad - Select miisaaniyadda

Marka loo aqoonsaday keywords aad ad, oo waxaa kor ka dhigay, oo aad ka guurto karaa ku soo koobin muhiim ah oo ay goobta. Si arrintan loo sameeyo, u tag AdWords Google ah, dejinta ee "Ololayaasha" tab, ee "Xidigaha iyo Miisaaniyadda." Halkan waxaan ku qeexaan CPC ugu badan iyo tirada qiyaasay ku reebaya, kaas oo la horumariyo doonaa miisaaniyadda advertising aad. Halkan waxaan dooran, waxa aanu rabnaa in aanu bixin - waayo aragtida, qasabno, ama beddelaad, oo tilmaamaya nooca olole advertising, ie, halkaas oo la soo bandhigay - .. In deegaanka search ama Display ah.

Ku billow ad

Waxaa muhiim ah in la joogo wax kasta oo aad ka bedeli kartaa qoraalka iyo heerarka for xayeysiis. Ka dib oo dhan, si joogto ah la falanqeeyo tirakoobka, aad qeexi doona isu waxa ugu fiican ee idiin keeni natiijada.

Faa'iidada weyn u xayeysiis guulaystay marka la eego CTR waa hoos u suurto gal ah in kharashka ku baxa qayb ka mid ah Google. Waa maxay tani micnaheedu? Xaqiiqdu waxay tahay in "Google" faa'iido u leh meel xayeysiis, kuwa laga rabey. Sidaa darteed, tirada weyn ee Humle ee la xiriirta dibad, uu dalab ka sareeya, oo sidaas daraaddeed, jagada sare ee fariinta advertising on page iyo hoos ay qiimaha.

Talaabada Afraad - goobaha juqraafiyeed

Sida kor ku xusan, waxaad baabiin karta meesha juquraafi ahaan la isticmaalayo keywords xun. Laakiin, dabcan, ka horjoogsanaya in magaalooyinka oo dhan, aadan ku haboon, waa ay adag tahay. Si arrintan loo sameeyo, si fudud loo reserved si ay u dejiyaan gobolka ama magaalada oo aad ka shaqeyn doonaan, iyo in aad ka heli doonto mudnaanta oo ka mid ah dadka isticmaala ee aagga. Dabcan, haddii goob this ee shirkada taaso Google AdWords, waxa fiican in aad doorato meel weyn, sida wadamada CIS, gaar ahaan haddii aad leedahay wax badan oo ay laamo iyo xafiisyada wakiilka ah.

goobaha kale ee

Sidaas daraaddeed, waxa kale oo bixiya AdWords Google? Goob uu leeyahay feature kale oo xiiso leh. Waxa intaa dheer in lagu dhawaaqay ee tixraaca khayraadka qaybgali kara lambarada xiriirka, cinwaanka. Waxaad dooran kartaa oo aanlarabin badan, sida "dhimis" ama "maraakiibta free." Haddii aad qabto kala duwan oo si caddaalad ah ballaaran dhowr kooxaha wax soo saarka, waxaad cayimi kartaa qaybaha ee ad ka.

U hubso in aad u dhigay bilowgii iyo dhammaadka shows advertising xaaladeed.

Dabcan, meel gaar ah lafteedu qaadataa ad sababta oo ah sida ay u soo bandhigi doonaan khayraadka iyo inta xiisaha user ah, waxay ku xidhnaan doontaa inta badan guusha xilli oo dhan. Tani waxay noqon kartaa cinwaan xiiso leh ama dhalaalaya ah, soo jiidata dareenka image ah, oo suurto gal ah in ay bixiyaan wax iibsadaa.

Haddii aad shaki kartida adiga kuu gaar ah, in ay awoodaan in ay abuuraan xayeysiis tayo sare leh waxay noqon doontaa, waxaa laga yaabaa in aad xiisayso dejinta advertising Google AdWords si Justclick. Waa maxay? Tani waa hab fudud oo wax ku ool ah in ay kaa caawinaysaa in aad si ay u abuuraan pages for dukaano online si astaysto advertising, nidaamka boostada, si ay ula socdaan oo ay u falanqeeyaan waxtarka ololaha, oo ay ku jiraan kuwa aad rights reserved in Google AdWords.