Advertising Group "VKontakte": sida loo boostada?

Advertising - aalad awood u-dalacaada suuq-geynta iyo waqti isku mid ah kuwa ugu caansan. Waxaa la odhan karaa waa aalad maaraynta tacsida badan oo dad ah. In toos ah ama awaamiir, waswaaska ama macaan duuleen meel shakhsi, advertising la dago aadanaha ka shaqeeya, qasbo in aad ka fikirto hab faa'iideystey xayeysiiyaha. Arrintan ayaa si deg deg ah ku faafi iyo maanta waxaa la gartay sida baahsan. Sidaa darteed ma jirto wax la yaab leh in xaqiiqda ah in wax soo saarka sida inta badan advertising muuqan on telefishanka, raadiyaha iyo warbaahinta kale, waxay si adag u dalku ku meel Internet-ka.

shabakadaha bulshada ayaa sida ugu dhakhsaha badan duulay nolosheena, laakiin si ka badan dhawaan. Diiradda lagu saaray xiriirka ka dhexeeya dadka ka fog yihiin tallaabooyin dhulka ugu dhakhsaha badan "Twitter", "VKontakte" iyo "Facebook" ayaa noqotay meel ay wadahadal, in mabda, wax soo saarka warbaahinta, oo ay ku jiraan news, music, videos iyo movies. Advertising ma laga yaabaa inuu seego sida stratum ballaaran oo fursado ay ku adkaan dhagaystayaasha. Maamulka shabakada bulshada ee ma aha oo kaliya isticmaalaa guuro marketing in ay Nicmada, laakiin sidoo kale wuxuu kuu ogolaanayaa joogtada ah ay, dhab ahaantii, isku. Tani waxay ifafaale waxaa si toos ah oo la xidhiidha advertising in kooxaha "VC".

Community "VKontakte"

Community "VC", si qallafsan hadlayay, waa koox dad ah oo la isku dan ah. Waxaa loo abuuray sababo kala duwan, oo ay ku jiraan suuq-geynta iyo horumarinta ee alaabta (shirkadda, shuqullada farshaxanka, iwm). Beesha yar diiradda on tiro yar oo ah dadka, ama sii uu u shaqeeyo qaab isku mid ah, ama la xidhay iyada oo aan kor u qaadida. Laakiin kooxda ka dhisan, tirada ka qayb galayaasha ilaa million ah, waayo maamulayaasha ay yihiin oo keliya ma hiwaayad, laakiin sidoo kale ka shaqeeyaan, oo taasi ka dhigan tahay dakhliga ku soo gala.

Groups "VC" oo macneheedu yahay in ay helaan lacag

Advertising Group "VC" - mid ka mid kaliya oo ka mid ah noocyada kala duwan ee lacagta dakhliga bulshada. Qaar kale, sida codsiyada iyo / ama jiilka hogaanka, advertising beegsaday, bandhigidda, sidoo kale waxay leeyihiin faa'iidooyin iyo khasaare.

Sanadihii la soo dhaafay, "VKontakte" advertising ayaa waxaad fartaan Wannaagga ay la socdaan horumarka iyo network ugu caansan bulshada ee Midowgii Soofiyeeti ee hore. Iyadoo garoon "VC" ayaa aan diiradda on content, laakiin on user ah, dhiirrigelinta ahaa spam a bashaash ee foomka of links, aan ka. noocyada Tani waxa ay hadda heleen, balse aan loo baahnayn in la yidhaahdo in ay tahay ficil natiijo la'aan? Su'aashu waxa ay imanaysaa: "Advertising ee" VKontakte "koox sida loo kaalinta?"

Taariikhda horumarka of advertising in kooxaha "VC"

Timeline istaago at 2010 sida hordhaca ah ee microblogging "VKontakte" iyo "My News" iyo sanadkii 2011-ka - dib u habaynta beelaha sida ay u noqday heli karaa nooca cusub, kuwaas bogagga dadweynaha (Public). Links ayaa weli xaddido advertising in kooxaha "VC". Waxaa lagu wareejiyey bulshada gaar ah si toos ah ama si dadban.

2012 dhigan Fortress bilawga ( "U sheeg saaxiibadaa / macaamiishu") iyo ra'yi ah in na loo oggol yahay in la helo qaybinta weyn ee advertising, oo ka dib u muuqatay entries suurto gal xoojinta.

Maxaad waxan oo dhan? Inta badan oo ka mid ah "chips", soo bandhigay tiro cayiman oo sano ka hor, waa in la isticmaalo iyo weli bixiya qaar ka mid ah ma jiro, laakiin wax ku-oolnimada.

Year of dhamaadka eedeeyay dunida, mabda ', waxa uu noqday mid aad u muhiim ah in dareenka horumarinta advertising ee shabakada bulshada. fursad A cusub ee advertising loo qaybiyey koox koox, "VKontakte" - Exchange.

suuqa Advertising: fursado iyo noocyada kala duwan ee

Exchange Early kuu ogolaanaysaa inaad la advertising ee shabakadaha bulshada kala duwan u shaqeeyaan. Waxay maanta jira. In 2013, isla sanadkaas ayuu "VC" sidoo kale waxay bilaabeen inay qabsadaan, goobtan, laga bilaabo hordhaca ah ee ay kala gato saamiyada u gaar ah. Dabcan, sarrifka saamiyada, "VKontakte" shaqeeya oo keliya advertising ee shabakada bulshada. Laakiin inaan isticmaalin halka adeeg kasta oo dhinac saddexaad.

Intaa waxaa dheer, waxaa jira ka dib markii is-dhaafsiga advertising caansan:

• VKTarget;
• VKSerfing;
• Smo-Pult;
• jeclaa;
• VKPrka;
• V-Like;
• Smo-degdeg ah.

VKTarget

VKTarget kuu ogolaanayaa inaad si ay u helaan lacag on shabakadaha bulshada sida "VC", Instagram ( "Instagram"), Facebook ( "Facebook"), Twitter ( "Twitter"), iyo YouTube ah ( "YouTube"). Ka mid ah fursadaha sarrifka ma aha oo kaliya advertising in kooxaha "VKontakte". Dakhliga sidoo kale suuragal ah in bulshada gaar ah soo galo, fulinta amarka "Like / sheeg saaxiibadaa." ie isticmaalka group ma aha oo kaliya, laakiin sidoo kale page shakhsi kartaan.

Si aad u isticmaasho ikhtiyaarka ugu horeysay, waxaad u baahan tahay inay xidhxidhaan group xisaab / Public. In baaris ah publisher waa fuliyaha 24 saacadood.

VKSerfing

VKSerfing si gaar ah ula shaqeeya "VKontakte", laakiin aan si toos ah, si loo soo food doonaa xiisaha eedeeyay on sarrifka laftiisa. Tani ma aha hal-abuurnimo, gaar ahaan adeegga, taasina waa at dhan, si ay u kala duwan yihiin in xaddiga dulsaarka lagu eedeeyay in ay user. Oo haddii sarrifka hore leeyahay faa'iidooyinka ah shabakadaha kale ee bulshada, si rasmi ah is-dhaafsiga ciyaara VKSerfing "VKontakte" arrintan la xiriira.

Faa'iidooyinka adeegan:

• in ay u saamaxdo ma aha oo kaliya bulshada, laakiin sidoo kale qaab ka bogagga gaarka ah;
• in waxa suurto gal ah si ay u helaan tirada ugu yar ee saaxiibada / taabacsan; Si kastaba ha ahaatee, waxaa jira xidhiidhka saami ka mid ah dakhliga ku soo gala ka tiro this.

Isla ayaa laga odhan karaa oo ku saabsan inta ka mid ah adeegyada: farqiga tirada shabakadaha adeegi bulshada, qaababka lacag bixinta, iyo gagadoonka joogaan, laakiin nuxurka isku mid.

Haddii loo baahdo waxaa la advertising in kooxaha "VKontakte", dib u eegista ay sheegayaan in ugu fiican in ay ka shaqeeyaan iyada oo loo marayo is-dhaafsiga rasmi ah shabakadda bulshada waa.

Exchange Advertising rasmiga ah "VKontakte"

Mabda'a hawlgala ee is-dhaafsiga ee advertising waa mid fudud: maamulka bulshada ku qeexan yihiin qadarka aad jeclaan lahayd si ay u helaan aad post in ay pablike / group. Xayeysiiya isticmaalaya interface gaar ah la xiriiri karaysid la iyo bixiyaan xiriir aad u horumarinta. Faa'iidada waa in maamulka go'aan ku saabsan daabacaadda.

"VKontakte" maamulka dhaqmo sida damiin ah macaamil ganacsi cadaalad ah oo u dhexeeya advertiser iyo tababare ee bulshada, kuwaas oo ku yaala xafiiska horumarinta. lacagta loo baahan yahay waxaa si deg deg ah loogu talogalay bangiga ugu horeysay oo loo wareejiyay labaad hal maalin (24 saacadood) ka dib markii la daabaco ee lagu qoro ka dib, ay shardi tahay in link ku dhaqaaqi weyday.

Advertising Exchange "VKontakte" oo ku lug leh si toos ah meelaynta of links si kor loogu qaado. Tani waxay xisaabta gaadhay:

• ka qaybqaadashada mashruuca ah in ay raadiso xayeysiiya,
• haddii xayeysiiyaha in aad la xiriirto maamulaha via sarrifka saamiyada, waxaa mamnuuc ah in advertising Goldogob nidaamka saamiyada.

xadeynta Technical

Kuwa doonaya in ay bartaan sida loo sameeyo advertising ee "VC" ee kooxda iyada oo lagu kala gato saamiyada ah, waxaa sidoo kale waa in la xusuusnaado in:

• ogol yahay in ay daabacaan wax ka badan toban farriimo ah maalin kasta,
• inta jeer ee daabacaadan waa inay wax ka badan hal saac halkii hal meel ahaan.

Waayo, maamulka, bulshada

Dhammaan kooxaha iyo bogagga kuwaas oo celcelis ahaan gaari wadarta maalin kasta in ka badan laba boqol oo kun oo qof dadweynaha waxay xaq u leeyihiin inay ka qayb qaataan suuqa advertising ah. Haddii beesha la kulmay looga baahan yahay, marka aad furto "maamulka bulshada" menu aad arki doonaa tab dheeraad ah "Exchange Ad".

Haddii kooxda / Public aan la xiran (a) adeega, furitaanka of tab uu noqon doono shaqo la heli karo "Connect in ay is dhaafsadaan advertising."

Haddii kooxda / Public waxaa horay u xiran (a) in ay adeeggan, waxaa ka furmay suuqa kala halkaas waxaad cayimi kartaa qiimaha la doonayo ee daabacaadda advertising boostada. Inta ay final laga xisaabiyaa qiimaha ku qoran labaatan komishanka boqolkiiba (isku mid u ah oo dhan) iyo VAT (18%).

Qiimaha daabacaadan bulshada advertising in boostada derbiga dul jooga ay la bedeli karaa waqti kasta. lacagta ugu yar - $ 100. Ugu badnaan aan ku xaddidnayn, laakiin waa in gudahood sabab, in ku raad ee faa'iido ma aha in ay weli ka maqan dalab kasta.

Maamulka uu awood u leeyahay inuu ku meeleeyo xaaladda beeshaada, si ay u aqbalaan ama ay diidaan codsiga, ie haddii ay si firfircoon waa baayacmushtari jireen.

In sanduuqa gaar ah waxa kale oo aad dooran kartaa a comment for xayeysiiyaha: qaar ka mid ah tixraacayo alaabta / adeegyada waxaa quman in ay ka shaqeeyaan (qaar ka mid ah sida ay bulshada advertising ah).

waayo, xayeysiiya

Waayo, kuwa Ujeedada - in ay ku baahiyaan "VKontakte", taas oo ah, waxa ay iska iibiso, soo jiidashada macaamiisha dheeraad ah si ay hawsha / sheyga, waxaan la soco karto qodobbada soo socda.

• advertising Service ee shabakadaha bulshada "VC" waxay bixisaa xayeysiiya la gaarsiiyo balaadhan oo ah bulshooyinka, ee bixiya adeegyada ay. Isticmaalka interface gaar ah, waxaad ka arki kartaa tirada kooxaha macaamiishu / pages dadweynaha, kharashka advertising derbiyadooda on, comments on arrinta maado ee doorashada dallacsiiyey links. Waxay waxaa lagu kala saari karaa sida ay kala bixiyc kasta.
• Technical is dhaafsi xadeynta ogolaan advertising in la ogaaday, balan qaadayo in rikoor uu noqon doono bulshada ugu horeysay derbiga ugu yaraan saacad on, iyo maalinta dhaqaaqi doono hoos by aan ka badnayn toban dhibcood.
• waa in aad isticmaasho tab ah "Advertising" si ay u abuuraan duubo xayaysiinta; waxaa jirta hoose ee bogga mid ka mid ah goobta "VKontakte".
• Saamayntii olole advertising ah la ogan karo iyadoo la kaashanayo statistics muuqaallo kale ee dhammaan farriimaha la dhajiyey ama qaar ka mid ah si gooni gooni ah.

Advertising ee kooxaha "VKontakte": sidee inay ka soo saarto?

Iyada oo maamul-is PR Dadweynaha iyo xayeysiiya gaaro by wada shaqayntu u ogolaanaya labada koowaad iyo labaad, waxaa jira koox ka mid ah dadka isticmaala "VKontakte", taas oo, si ay u meel dhexaad ah u saaray, xaaladda this ma ku habboon.

Waxaa jira laba siyaabood oo aasaasi ah oo ku saabsan sida ay tani la dagaallamay karo.

• marka hore wuxuu ku salaysan yahay xaqiiqda ah in boosaska badan advertising ku salaysan mabda'a "Share post a ... '. Community dhibaya advertising, waxaad u baahan tahay in aad ku darto in ay liiska madow ah. Ka dibna tag tab ah "Safayn News" iyo sifooyinka liiska madow in ay dami sanduuqa jeegga "Tus nuqul in News ah."
• Second. Isticmaalka apps online ama kordhin browser in ay ka, kaas oo xannibi doonaa xayeysiis ah la rabin ama jagooyinka dhow ku saleysan filter ee erayada "ad".