Sidee si aad u dalbato internetka? Reviews of Online Shopping: runta ama khiyaano

ganacsi Online - mid ka mid ah qaybaha ugu dhaqsiyaha badan sii kordhaya oo ka mid ah dhaqaalaha caalamka iyo Ruush. Order badeecadaha dukaamada online waxa uu noqday mid caadi ah Russia. Virtual "shopping" ee dalka waxa lagu gartaa caan sii kordhaya. Tani waxay ka muuqataa baahida macaamiisha, iyo in dhinaca hawlaha ganacsiga. Waxaa jira noocyo cusub. Ganacsiyo badan in muddo dheer waxaa ku jiray oo kaliya "offline", furo portals shopping online.

Maxaa Gudigga la tixgeliyo markii la iibsan alaabta ee deegaanka 'dalwaddii? Sidee si aad u dalbato internetka iyo, haddii loo baahdo, ku soo celi?

First, in yar oo taariikh, iyo falanqeeyayaasha suuqa.

The dukaamo online ugu horeysay ee adduunka

E-commerce internetka - arrin yar (si kastaba ha ahaatee, sida Web World Wide laftiisa). In ka sano ee hore ee jiritaanka bannaan ee dalwaddii, ninna u maleeyeen in Internetka, waxaad ka iibsan kartaa iyo iibiyaan badeecada. Waxaa intaa dheer, ilaa 1990, isticmaalka channels online ujeedo ganacsi ayaa la ganaaxay in dalalka qaar ka mid ah (gaar ahaan Maraykanka). Laakiin muddo ka dib, ganacsiga gaarka loo leeyahay waxa uu noqday osvavatsya bannaan ee dalwaddii. Xayiraad on isticmaalka ganacsiga ee Internet-ka ayaa laga saaray.

Horeba in 1994 uu ka soo muuqday dukaanka online Amazon, kuwaas oo markii dambe noqday mid ka mid ah ciyaartoyda ugu weyn caalamka ee suuqa ganacsi online. Isla sanadkaas yimid shirkaddii ugu horreysay ee ganacsi inay caawiyaan in ururka lacagta online (gaar ahaan, waxay ku noqday ku lug shirkadda First Virtual). In 1996, nidaamka dunida ee lacag bixinta ugu weyn, via Visa iyo MasterCard, ku adkeeyey heer gaar ah isgaarsiinta on taas oo internetka card bixin karin.

Haddaba mugga suuqa e-commerce caalamiga ah wuxuu ku saabsan yahay $ 1.2 trillion. oo doolarka Maraykanka ah.

shopping ugu horeeyay ee online in Russia

Domain «ru» waxaa lagu yaqaan in ay ka diiwaan 1994. Ku dhawaad isla markiiba waxay bilaabeen in ay u muuqdaan prototypes of websites, taas oo u bartayba maanta: news, madadaalo, iyo sidoo kale portals, taas oo qaadan kartaa noocyo kala duwan oo soo saarka. The shopping online ugu horeysay, sida ay khubarada, ma ay mashaariic aad loogu guulaystay. Marka hore, maxaa yeelay, kuwa sano internetka, isticmaali tiro aad u yar oo ka mid ah muwaadiniinta. Second, shopping online waxaa loo tixgeliyaa inay buuxda qalaad, oo dadka aad u yar oo ku kalsoon iibinaya "dalwaddii".

Laakiin muddo ka dib, ganacsiga online helay hawl-wadeeno. Mid ka mid ah dukaamada ugu horeysay online ay caado Ruush waxaa loo arkaa, gaar ahaan, mashruuca Books.ru (iibka buugga). Waxaa la bilaabay 1996 oo si guul ah ka shaqeeya ilaa hadda.

Tani waxay u kaca ee e-commerce ee Russia yimid qeybtii labaad ee 2000 ka. Khubarada this yeelaan kororka of channels saarka cheap network caalamka oo dhan. Su'aasha sida si aad u dalbato alaabta Internetka, ayaa iska daayeen inay noqon qalaad, waayo, Russia.

Haddaba mugga suuqa tafaariiqda online Ruush ah - oo ku saabsan 540 billion rubles .. In dhowrkii sano ee la soo dhaafay, ciyaartoyda qeybta dakhliga koray by 30-40% sanadkiiba.

The ugu weyn dukaamo Internet Ruush

Cidda ay yihiin - shopping ugu weyn Ruush online? Mid ka mid ah badan loo aqoonsan yahay ee ratings ganacsatada of dukaano online ayaa sanadkan ee Forbes magazine.

Liiska oo ka mid ah dukaamada online ugu weyn qaatay dukaanka qalabka elektarooniga ah "Yulmart", isbeddelkaas shirkadda dhaafto $ 1 billion .. kaalinta labaad - "CityLink" ku saabsan 860 milyan oo dakhli ah, ee ka shaqeeya qeybta la mid ah sida hoggaamiyaha darajayn .. "Maarta ah" ku guuleystay WildBerries dukaanka, iibinta dharka iyo kabaha. Laga tafaariiqle this - oo ku saabsan 530 milyan oo doolar ..

Ka mid ah ciyaartoyda e-commerce oo weyn oo kale suuqa - Shop Ozon.ru la dakhliga ah $ 350 million, a coupon Biglion portal leh dakhli ka badan 330 million, portal ah "Holodilnik.Ru", kasbadeen 310 million, shirkadda "Tehnopoynt" ... alaabta iibin kacaya 260 milyan., ee gala shirkadaha iibinta alaabta on 207 million., iyo sidoo kale shirkadaha sida "V", "platypus" (dakhliga 206 million. oo 200 million., siday u kala horreeyaan).

The Top 20 darajayn, ururisey Forbes ah, sidoo kale waxaa ka mid ah portals KupiVIP, Vasko, Pixel24, Lamoda, E96 iyo tiro ka mid ah noocyada kale ee si fiican u yaqaan.

rajada ganacsi online in Russia

E-commerce internetka - mid ka mid ah qaybaha ugu dynamically horumarinta dhaqaalaha Ruush. Isla mar ahaantaana, tartanka suuqa, falanqeeyayaasha ayaa sidaa leh, sannad ka sannad. khubarada qaar ayaa rumaysan in marxaladda qarxa koritaanka ka dambeeya. Hadda suuqa waxaa sugaya ayna nidaamsan. The ugu weyn dukaamo Internet Ruush, sida laga soo xigtay khubaro, si tartiib tartiib ah horumarinta doonaa joogitaankooda gobollada, la kordhiyo dakhliga ka dhaqdhaqaaqa iibka.

Sida ay sheegayaan qiyaasaha falanqeeyayaasha ', 2020 mugga iibka ee qeybta ah tafaariiqda online in Russia ay gaari karaan 70 billion dollars, iyo 2025 - .. 100 000 000 000 Horumarinta ee warshadaha taasi ku xiran tahay, aqoonyahanada waxeey aaminsan, tayada logistics hawlaha adeegyada boostada federaalka , horumarinta iyo faafinta hay'adaha gaarka ah daneeya bixinta badeecadaha.

Sharci hoosaadyo ganacsiga online in Ruushka

E-commerce ee Russia waxaa maamula sharciga guud ah oo gaar ah. Tixgeli ilaha muhiimka ah ee sharciga sharciyeynta ganacsiga online in Ruushka.

Marka hore, waa Xeerka Madaniga ah. Wuxuu ka kooban yahay mabaadii'da aasaasiga ah ee xiriirka u dhexeeya iibiyaha iyo iibsadaha labaduba ay jidhka iyo sharcigaba ah.

Second, waa sharciga ku saabsan Ilaalinta Consumer (ee koob ee casriga ah). Tani waa tusaale ka mid ah sharci gaar ah. Waxay faahfaahin ka rinji xuquuqda iibsada, waajibaadka iibiyaha ee.

Mar saddexaad, waa Law Federaalka on sharciyeynta gobolka ee ganacsiga ee aasaaska u ah Ruushka. Tani waxay fal - tusaale kale oo sharci gaar ah oo ku saabsan sharciyeynta ku xiga si ay isha hore ee sharciga. Shahaadada waxaa loo aqoonsaday by khubaro badan oo sida sharciga ugu muhiimsan ee ku saabsan dukaamada online.

Tan afraad, waa Resolution Dowladda la xiriira ansixinta xeerarka ganacsiga "fog" ee

falimihiisii kale ee sharci oo muhiim ah sharciyeynta iibinta Internet-ka:

1. FZ "On Advertising".
2. warqado Rospotrebnadzor la xidhiidha sharciyeynta iibka badeecadaha online.

ganacsiga Online luqadda rasmiga ah

u badan tahay in la caddeeyo waa in dhab ahaan waxa xubin gole loogu tala galay "jidka fog" ee wax ganacsi ah by. sale Tani, ku salaysan heshiis danbeyntii ka iibsada iyo kuwii alaab dhex khadaka warisgaarsiinta ee. Xaaladdan oo kale, aan iqiinna toos ah mood waxay dhacdaa oo keliya marka ay heshay iibsadaa.

Shuruudaha sharci ah shopping online

Waxaan ku qor shuruudaha sharci gaar ah ugu shopping online. dhinacyo badan oo ka mid ah xeerka saamaynaya qayb macluumaad. Taasi waa, milkiilaha dukaanka online waa in lagu rakibaa on bogagga web of macluumaad faahfaahsan oo ku saabsan alaabta ka. kuwaas oo:

• ka dibna, waxa uu ku soo saarka Consumer;
• halkaas oo laga sameeyey;
• dhawaaqa magaca rasmiga ah ee soo saaraha;
• qiimaha iyo xaaladaha kale ee heshiiska waxiibsashada,
• nolosha adeegga (ama shelf) alaabta;
• duration ee dammaanadda;
• Payment bixinta nidaamka.

Sidoo kale, milkiilaha dukaanka online waa in la sheeg meesha uu xafiiskiisa.

shuruudo adag in sida ay tahay in la diiwaan macluumaad (bandhigay), sharciyada aadan ku jira. Iibiyaha daabacaan laga yaabaa in macluumaadka la xiriira sida advertising, annotation in sheyga ama foomka of dalab dadweynaha. Tusaale ahaan, qaar ka mid ah dukaamada online ee dharka iyo kabaha ka mid ah kaararka soo saarka macluumaad ee sharaxaada uu, iyo macluumaad kale - bogagga internetka gaar ah.

Sayidka, ka dukaano online Ruush waxaa waajib ku ah meel on websites ay macluumaad faahfaahsan oo ku saabsan sida loo dalban alaabta internetka (oo ku soo celi), waa maxay astaamaha waxyaabaha ka iibiyey iyo lacag bixinta gaarka ah.

Shuruudaha dukaamada online advertising

Sharciga ayaa "On Advertising" waxaa ku jira tiro ka mid ah shuruudaha gaarka ah ee dukaamada online. Waxay, ee jeedo, la xidhiidhaan diiwaangelinta si toos ah farriimaha advertising. Gaar ahaan, macluumaadka waa in lagu daro calanka graphic ama text:

• magacaabi ah iibiyaha of alaabta;
• goobta dukaanka,
• QASHIN;
• Name (haddii milkiilaha portal ganacsiga online ah - ganacsadaha).

Hadda waxaan u timid inaad qayb ka mid ah wax ku ool ah: nidaamka heshiiska waxiibsashada oo ku soo celi badeecada ee dukaamada dalwaddii.

Sidee waa habka shopping "dalwaddii"?

Mid aad u fudud. Ka dib markii xulashada item (ama dhowr ka mid ah naqshado uu) ee buugga on goobta of iibiyaha, wax iibsadaa kor u gaarsiinayo barbaro. Ugu weyn ee saddex doorasho halkan:

• dalban shixnaddii ee alaabta "Mail of Russia" (ama mid ka mid ah unugyada ganacsiga ay - EMS, tusaale ahaan) lacag caddaan ah;
• diyaarin bixinta dhiibay warqaadayaal,
• si ay u soo diri dhibic ku tilmaamay bixinta badeecadaha ee (gaar ahaan, habkan waxay bixisaa dukaanka online Ozon.ru)

hababka lacag bixinta

Guud ahaan aqbalay xeerar ku saabsan suuqa ku saabsan amarka heer kasta in ay bixiyaan alaabta helin. Shop Online u baahan karaan sida ku shubasho, iyo xaliyo in ay bixiyaan helitaanka alaabta.

Haddii shubasho ayaa loo baahan yahay, ka dibna waxaa soo baxay mid ka mid ah hababka soo socda:

• kaar caag ah,
• iyada oo loo marayo nidaamka lacagta account shakhsi ah ( "Yandex.Dengi», QIWI, iwm ...);
• iyada oo terminal-bixinta;
• iyada oo la helo bangiga.

Sida caadiga ah, in qaab dhismeedka of sites shopping online casriga ah waxay leeyihiin bogga a, halkaas oo aad ka bixi kartaa comments, qori ah oo ku saabsan online dib u eegista dukaamada. Eeg iyaga at aad u faa'iido badan ka hor inta iibsiga.

Features ee is-dhaafsiga iyo soo celinta alaabta "dalwaddii" iibiyaha

Sida caadiga ah marka aad gadaneyso, "off-line" dukaamada, dukaano online, macaamiisha ku noqon karto iyo alaabta sarrifka si sharci ah.

First of dhan, iibiyaha ah waxaa ku waajib ah in la daabaco macluumaad ku saabsan bogagga web site of dukaan uu ku saabsan halka ay lagama maarmaan tahay in ay keenaan wax iibsadaa in la badelay ama alaab ku soo laabtay.

Sababo la xaqiiqada ah in wax iibsadaa dukaamada offline iyo online hore waa at khasaaro ah (Marka amro internetka, aad kara aan, sidaas si la hadasho, inay taabtaan ama isku day on sheyga), xuquuqda macmiilka ee "dalwaddii" ee iibiyaha, sida laga soo xigtay khubaro, more rights reserved. Taas oo muujinaysa raaxo gaar ah milkiilayaasha dukaamada online.

Mid ka mid ah muujinta ugu darey tusaale wax ku ool ah ilaalinta aad u this in wax iibsadaa wuxuu xaq u leeyahay kasta in ay diidaan in iibiyaha ilaa la helo badeecadaha (by mail ama xogo gacmaha) macaamilo. Xaaladdan oo kale dhammaan kharashyada in iibsadaa la kulmeyso ilaa laga yaabaa in ay marayso, waa in magdhow.

Sida laga soo xigtay xeerarka sharciga, soo celinta dukaanka online in la buuxiyaa karaan toddobada maalmood oo iibka gudahood. Xaalad muhiim ah - waa in la wada ilaaliyo muuqaalka kore ee asalka ah ee wax soo saarka ah.

Shipping, soo celisaa: in tani ay tahay muhiim u tahay?

khubaro badan ayaa rumaysan - Russia ma aha mid aad u welwelsan dhinaca farsamada ee ah sida loo dalban sheyga internetka. Dooro alaabooyinka u bixiso si ay u helaan oo ay soo noqdaan inta badan ee iibsada kartaan. Adeegyada Shaqada ee bixinta iyo is-dhaafsiga badeecadaha la dukaano casriga aasaasay.

Waxa ugu muhiimsan hadda waa for macaamiisha Ruush dukaamo online - kala duwan ee heerka taageero latalin iyo tayada badeecadaha.

Reviews of dukaamada online caan

Mid ka mid ah faa'iidooyinka tartanka ugu weyn, taas oo u muuqdaan in ay leeyihiin dukaano online badan - dib u eegista macaamiisha. Tani ma aha la yaab leh, dabeecad wanaagsan ee macaamiisha hadda jira, waxa ay u badantahay ah ee cusub, oo intaa ka badan ay ku celiyaan iibsadaan. Aan aragno waxa ay qoraan dib u eegista ah oo ku saabsan dukaamada online ah macaamiishooda Ruush. Ka fiirso tusaale ahaan views macaamiisha on laba dukaamada waaweyn ee liiska Forbes ee kor ku xusan.

macaamiisha Ozon.ru sifaha kaydkan online sida meel had iyo jeer waa kala duwan ee badeecadaha. iibsada badan ayaa sheegaya in qiimaha hooseeyo leh warbaahinta tafaariiqda offline marka la barbar dhigo. Waxaa sida caadiga ah u imanayaa inuu buugaagta, mararka qaarkood - korantada.

Sidoo kale waxaa jira xulasho badan oo suugaanta. Buyers amaanay nidaamka rating, taas oo loo isticmaalayo in dukaanka online, tiro badan oo ah hababka lacag bixinta. Macaamiil badan Ozon.ru farxad weyn ah in la ogaado in ay jiraan waa wax macquul ah in ay qaataan item dhibcood ku tilmaamay arrinta magaalooyin badan.

Aan aragno sida u ekaan karaan sifaha ah dukaamada ugu weyn online ah dib u eegista dhar macaamiisha oo tusaale u ah dukaamada kale oo caan online - Lamoda.ru. Macaamiisha shirkadda sidoo kale, guud ahaan, aad ku qanacsan our doorashada. Mahdiyo goobta doorashada ballaaran, bixinta si degdeg ah. Waxay muujineysaa xaqiiqda ah in alaabta on rasiidka dhiibay warqaadayaal isku dayi kartaa. Haddii uusan taam - si deg deg ah ku soo laabtay.

Reviews tagitaanka ama khayaal?

Waxaa jira version a in inta badan ee dib u eegista helay on portals shopping online oo aan ku qorrayn by iibsada, oo si gaar ah u soo kiraysteen dadkan loogu talagalay. Xaqiiqada ah in boqolkiiba qaar ka mid ah views dalwaddii dhab ah "custom" - xaqiiqda ah, waxaan dhihi guud garan karo. Waa sahlan tahay si ay u tagaan ah "banaan" portal iyo shaqo la xiriira si ay u qoraan dib u eegis ku saabsan dukaan kasta online heli. Togan ama taban - iyadoo aan loo eegin opinion dhabta ah ee qofka qoraal this tafaariiqle dalwaddii.

Si kastaba ha ahaatee, si ay u xisaabiso boqolleyda dib u eegista been abuur ah waa dhibaato. users Ruush - sida caadiga ah dadka bulsho firfircoon. Oo sidaas daraaddeed waxay si fiican u heli kartaa wakhti ay ku post comments on bogagga dukaamada online, kaliya oo muujineysa opinion dhabta ah.

Inta badan macaamiisha dukaamada online hubaal akhriyi dib u eegista ah. Oo xataa shuqulladan oo si mini iibsada kale waa qiimo leh labadaba marka la eego horumarinta ganacsiga, iyo in dhinaca of war macaamiisha ku saabsan muuqaalada dukaamada online.