Qorshaynta Media - waa ... qorshaynta Media ee advertising. qorshaynta Media: tusaalooyin

qorshaynta Media - waa qayb muhiim ah oo ka mid ah geeddi-socodka kasta oo ka mid dhaqaaqin alaabta suuqa, haddii ay tahay wax soo saarka cusub oo aan la garanayn ama brand ah oo caan ah.

Nuxurka qorshaynta ololaha

Aasaaska qorshaynta warbaahinta loola jeedo hab awoodda uunka, meelaynta, iyo horumarinta fariin advertising iyada oo loo marayo warbaahinta iyo classic kale
channels qaybinta. In si kale loo dhigo, set oo ah hawlaha u saamaxaya miisaaniyadda suuq si loo gaaro faa'iidada ugu badan ee waafaqsanaan lahaa hadafka ugu weyn ee salka ololaha. Intaa waxaa dheer, qorshaynta warbaahinta - taasi waa mid ka mid ah marxaladaha kala duwan ee geedi socodka ururka caadi ah oo ka mid ah hawlaha shirkada kasta, laakiin waqti isku mid ah, habkan ma aha oo kaliya loo doorto habka ugu haboon ee meeleynta fariin advertising ah, laakiin sidoo kale hawlaha cross-goynta ee xoojinta cilmi nafsiga iyo dhaqaalaha ololaha socda. Kaliya xeerarkan hoos, waxaad tirin karaa tayada ugu badnaan.

Fikradda aad u of qorshaynta warbaahinta waa qorshe warbaahinta, taas oo la tixgelinayo advertising ee warbaahinta ku salaysan gaaro hufnaan ugu badnaan.

marxaladaha kala duwan ee qorsheynta warbaahinta

Inta aanad bilaabin qorshaynaysaa olole advertising ah, waxaa lagama maarmaan ah si loo ogaado ujeedooyinka waaweyn iyo kuwo yaryarba. Dhaqan ahaan, ugu weyn waa in la horumariyo adeega ama alaabta suuqa, in kobcitaanka iibka, kordhinta aqoonta macaamiisha iyo daacad u sheyga ama brand, formation of image ah ee badeecada, shirkad ama qof. Ujeedooyinka waxaa ka muujiyay in marka la eego gaar ah (tiro ama boqolkiiba), taas oo lagu garan karaa iyada oo heerka iibka, daacad iyo wacyi dhagaystayaasha bartilmaameedka, iyo sidoo kale jawaab ka macaamiisha. Ka dib markii Soon ee hawlaha aad bilaabi kartaa qoraal qorshaha warbaahinta.

Dejinta qorshaha warbaahinta

Qorshaha Media ka kooban oo ka mid ah waxyaabaha soo socda:

- description Full nooca xulay of advertising.

Sida caadiga ah, doorashooyinkan waa ugu ballaaran. Halkan waxa aad ka dooran hab dhibaatada advertising ah (haddii advertising buuxa ama dareen ahaan), nooca horumarinta qorshaynta (la Display, nemediynaya, adag), sahayda ee fariimaha advertising (foomka jilicsan ama adag), heerka isticmaalka alaabta advertising image (si toos ah, aan toos ahayn, qarsoon) d. iyo t.

All argument kuwaas waxaa go'aamiya wareegga nolosha sheyga iyo wacyigelinta ee dhagaystayaasha bartilmaameedka ugu weyn ee alaabta ama adeegga, natiijada la rabay dhamaadka iyo awoodaha maaliyadeed.

Sidoo kale qaybtan sharaxayaa nooca advertising ku salaysan waxa meelaynta channel loo isticmaali doonaa xaqiijinta. Waxaa laga daabacan karaa alaabta, video ama audio clips, bandhig ama PR-tallaabo.

In cutubka la mid ah ka mid ah oo dhan sifooyinka gaarka ah, oo ay ku jiraan goobaha dhagaystayaasha bartilmaameed, nooca wax advertising, ay qaybinta juqraafi iyo xoojinta of saamaynta on macaamilka.

- Determination of channel ama channels of qaybinta.

Classic warbaahinta, advertising on internetka, iyo wixii la mid ah BTL. D.

- Qeexidda shuruudaha meelaynta.

Waxa intaa dheer in muddo guud ee dhacdooyinka oo dhan, this item ka mid ah jadwalka ee commercials baahinta telefishanka ama raadiyaha, ay calaamad u yihiin taariikhda loo sii daayo of fariin ah oo daabacan, shuruudaha ka qaybgalka bandhigyo iyo waqtiga kale ee xilli ciyaareedka.

- Go'aaminta qiimaha olole advertising ah.

In qaybtan ka mid ah qorshaha warbaahinta in rinjiga oo dhan kharashka dhaqaale ee abuurka, meelaynta iyo horumarinta posts.

- Aqoonso waddooyin bixinta.

Bixinta meel advertising waxaa laga yaabaa in hab Dufcaddii a, a hal mar, nabay, xayaysiinta ku salaysan iyo t. D.

- Karti.

Saamayntii olole advertising ah waxaa u Qiyaasan si loo gaaro himilooyinka.

Waa maxay dhibaatooyinka waxaa lagu xallin qorshaynta warbaahinta?

hawlaha qorshaynta warbaahinta ka mid ah kuwa soo socda:

- hawlaha gorfaynta (go'aan ka mid ah xuduudaha ka dhagaystayaasha bartilmaameedka, xaaladda suuqa, tartamayaasha, fursadaha suuqgaynta, iwm ...);

- erayadaasi ka mid ah ujeeddooyinka olole advertising ah;

- marxaladaha qorsheynta iyo dejinta qaab dhismeedka waqti ay fulinta a,

- qeexidda channels qaybinta fariin advertising,

- go'aanka hufnaan la doonayo ku saleysan oo ka mid ah tilmaamayaasha aasaasiga ah ee qorshaynta warbaahinta;

- qoondaynta miisaaniyadda.

fursadaha qorshaynta warbaahinta

qorshaynta Media ee advertising noqon kartaa af iyo qoraal. adag waxaa ka mid ah qayb ka mid ah akhriska ee xisaabinta qaab olole advertising, ururinta xogta iyo processing ee cabbir kasta oo sare oo ku saleysan hababka casriga ah tirakoobka.

Qaybta la taaban karo waxaa ka mid ah mar horeba si toos ah u shaqeeya shirkadaha macmiilka, hirgelinta iyo taageerada dhammaan hawlaha la qorsheeyay hoos ololaha. hab tayo qorshaynta warbaahinta wax ku ool ah ka caawisaa si loo badbaadiyo miisaaniyadda waqti isku mid ah si loo gaaro oo dhan gool ah. Thanks to this cilmi, fariimaha advertising kala qaybsan yihiin qaybaha ku salaysan muddada ololaha, kooxaha alaabta, qaab waqtiga, taas oo sii siisaa hab ugu dhawaaqa in abuurista qorshaha warbaahinta.

Tilmaamayaasha Muhiimka ah ee qorshaynta warbaahinta

- Rating ama TVR qiimaha - boqolleyda dhagaystayaasha bartilmaameed oo dhan, oo wuxuu arkay mid ka mid ah ay dhacdo warbaahinta barta qaar ka mid ah, in mid ka mid ah in uu arki karin.

- Reach & Cover (scope iyo caymiska) - tilmaame ah tirada guud ee dadka ay awoodaan si ay u arkaan ama maqlaan Qur'aanka advertising ee xilli isku mid ah.

- TRP - rating guud ahaan, loo xisaabaa category ah diirada u siiyey.

- OT - tilmaame iman kara tirada jeer in fariin this lagu arki karo.

- GRP - wadarta ratings oo dhan wax soo saarka ee fariinta advertising in dhammaan warbaahinta ee hal xili ciyaareed.

- Frequency (nadaafad) - tirada farriimo advertising, kuwaas oo soo xiriiri doono qof kasta oo ka mid ah dhagaystayaasha diirada loogu talagalay.

- Index T / U (index waafaqsan) - boqolleyda publications dhagaystayaasha ka tirsan bartilmaameedka u publications dhagaystayaasha guud.

- CPP - kharashka dhibcood darajayn, qiimaha u gaaro.

- CPT - kumanaan kharashka tirada of xiriirada.

Baaxaa A cusub ee qorshaynta warbaahinta

Mid ka mid ah xubno cusub ee qorshaynta warbaahinta waxaa advertising on internetka. Macnaha halkan, internet-ka la oran karo waa mid ka mid ah goobaha ugu for fariin advertising ah. Iyada oo ay popularization, iyo wax lays ballaaran ku jira nolol maalmeedka, oo wuxuu noqday ku dhawaad mid ka mid ah qodobada ugu muhiimsan waxaa ka mid ah in qorshaynta warbaahinta. Tusaalooyinka isticmaalka ah channels qaybinta kala duwan. Waxay noqon kartaa sida advertising xaaladeed, iyo meeleynta calammo, pop-up iyo in ka badan. qorshaynta Media - waa set oo ah xayaysiinta dhaqdhaqaaqyada, hab macquul ah, taas oo qayb ka yahay asaasiga ah ee kor u qaadida wax soo saarka guul.

Waa maxay warbaahinta qorsheyneysa in tallaabo?

qorshaynta Media - waa qayb muhiim ah oo ka mid ah hawlaha advertising. Iyo qorshaha warbaahinta qorista waa furaha guusha lagu gaarayo ujeedooyinka. Sidee qorshaynta warbaahinta awoodo u muuqataa in tallaabo? Tusaale ahaan, ka fiirsan jadwal fariin advertising ee ku saabsan dhacdada on raadiyaha. Waxaan u baahan nahay in la wargeliyo dadweynaha ku saabsan furitaanka supermarket ah. Ka hor inta aan go'aan ka gaari kara waxa radio noqon doonaa madal inay meel baahida loo qabo in ay u falanqeeyaan iyo fahmo dhagaystayaasha aad bartilmaameed, haddii ay la kulanto shuruudaha our.

Sida caadiga ah, furitaanka supermarket waa xiiso qoysaska dadka da 'kasta. advertising sida More waxaa loogu talagalay dhagaystayaasha dhaddig. Sidaas daraaddeed, on this salaysan, waxan danaynaynaa inaan idaacadaha in ay beegsadaan haweenka. dhagaystayaasha Tan waxaa loo kala qeybin doonaa laba qaybaha: hooyooyinka iyo Mudanayaal ka shaqeeya. Labada dhegayso raadiyaha lagu jiro maalintii, halka ku hawlan shaqo xafiis ama guriga, si splurge on waqti qaali badan, wakhtiga Ra'iisul ma macno samaynayaa. Xaggee ku oolnimada weyn waxaa lagu gaari karaa sabab u tahay inta jeer ee Ilaah aaminin yeelaan. Si loo badbaadiyo lacag, waxa kale oo aad diidi kartaa advertising maalmaha fasaxa ah ama loo yareeyo tirada Ilaah aaminin yeelaan.

Dhaqan ahaan, advertising on radio waa ka fiican si ay u bilaabaan ugu dambayn laba todobaad ka hor ay dhacdo rasmi ah. Qorshaha warbaahinta ayaa markan tilmaamay khasab ah, sababtoo ah waa tirada maalmaha, by tirada Ilaah aaminin yeelaan, waayo, mid ka mid ah ku badiyey, go'aamisa xaddiga kharashka aasaasiga ah. kharashka Faqrada waa in sidoo kale tilmaamaya qiimaha abuurista ganacsi ku.

Si aad tayadoodii kharashka olole advertising, waxa kale oo aad ku bixin kartaa idaacadaha nabay guud ama qayb ahaan. Tusaale ahaan, waxaad iyaga siin kara warbaahin ee supermarket muddo waqti go'an. Taa baddalkeeda, waxay ku heshiin karaan in ay yareeyaan kharashka bar hal (baahinta) aad clip audio, ama in meel xayeysiis aad for free.

Ka dib markii waday olole advertising ah waxaa lagu go'aamiyaa ay qaab waafaqsan ujeeddooyinka loogu tala galay iyo heerka guulaha ay.